Presentation on how to brand yourself online. Given at Growing Games seminar in Copenhagen in July 2014. Cover image credit, Creative Commons license: JPHalper on Flickr (https://www.flickr.com/photos/jbhalper/425612265).

1. Your Personal
Brand Online
Daniel Ord Rasmussen
Twitter: @danielord
he’s all business
https://www.flickr.com/photos/jbhalper/425612265/

2. Personal Branding
is about marketing yourself as a brand and being aware of
how other see you - all aspects of you

3. Personal branding is
• Clothing
• Body language
• Areas of expertise
• Your network
• Online presence
• The aim is to create an
(positiv) impression that
lasts

4. Google is the first place
we all go for new
knowledge these days -
this includes employers,
business partners,
customers etc.
!
We read about other
people online through
Facebook, Twitter,
blogs, LinkedIn etc.
https://www.flickr.com/photos/zergev/10874001974

5. Your web presence is you first chance
to make a good impression - some
times your only chance

6. What can you do online?
• Position yourself as an expert within a field
• Become a trusted source of knowledge and
information
• Create a network of valuable contacts
• Make yourself attractive to employers, business
partners etc., and further your career
• Market your projects

7. Youronlinebrandbenefits
fromhavinganbrandbase
Allyourbrandbase…

8. Why a brand base?
• Tweets, status-updates, forum posts and comments
get buried over time
• Having a base lets you keep things afloat
• Let’s you link to content again, if it becomes
relevant - push content
• Let’s your content be indexed by Google and get
found by others - pull content

9. Sharing is caring -
and networking
You communicate your brand by sharing valuable content

10. It’s hard work
You have to prove you are worth it - and the work is
continous

11. What content should you
produce?
• Relevant: Must be of use to the target audience
• Engaging: Your personal enthusiasm is contagious and
your content should elicit a reaction from your readers /
viewers
• Visual: Pictures and videos are powerful tools that can
communicate complex ideas quickly - use them well
• Nerdy: If you work within a specific niche, make sure to
use that to create very relevant content for a very engaged
audience

12. You must provide value
• Don’t waste people’s time
• Improve their lives -
nothing less
• Make them more effecient
• Make them smarter
• Make them happier
• Make them richer

13. Platforms
Where to focus your attention

15. There are many platforms
• LinkedIn
• Blogs
• Engagement on other
peoples’ blogs
• Twitter
• Google+
• Facebook
• Instagram
• Pinterest
• Communities

16. How about
me?
A few examples

28. Meta-update:
Featured on
Slideshare
This presentation was featured
on the front page of Slideshare
- which is a great example of
getting exposure through
sharing content online.

29. What are the right
platforms for you?
What do you think?

30. Good content
• Write so your audience finds it interesting
• Use active language and be personal (not private)
• Use visual elements, picture and video
• Engage in conversations (especially on Twitter and
forums)
• Comment, like and share other relevant content and
expand your network

31. Inspiration
• Product related content
• Knowledge sharing: Slides, articles or blogs
• News from your business
• Content relevant to you niche or market segment
(commenting on what’s “in the news”)
• Guides, such as “How to motivate through
gamification”

32. Remember
who your
audience is
We aren’t all popstars. Luckily.

33. Kristina Halvorson (2012): Content
Strategy for the web, 2nd edition
“Content is not a feature. It
is a complex, ever-
evolving, intricate body of
information that requires
ongoing care and feeding.
It’s not something you can
check off on a list and be
done with.”
https://www.flickr.com/photos/pete-karl/5837457283/

34. Be as many places as possible,
but only where is makes sense.
Only have a presence on
platforms, where you are
acually going to make an effort.

35. The great big massive
advantage: It’s free
!
The great big massive
drawback: Your time isn’t

36. Summing it up
1. You need to be aware of your personal brand
online.
2. Build a brand base and lead people to you content
through other platforms.
3. Produce good content that delivers value to your
target audience. Prove what you are worth!
4. Have a presence on platforms where you are
prepared to make an effort!

37. Thanks!
Let’s talk!
daniel@seismonaut.com
Twitter: @danielord
https://www.flickr.com/photos/stuckincustoms/2380543038/