World Usability Day Singapore 2008

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Why should Usability be hard? Check this presentation and find out the two main principles used to build every Usability method. (This sideshow was presented at the World Usability Day 2008 at Singapore Polytechnic). More info at http://alenquer.mobi

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World Usability Day Singapore 2008

  1. 1. making life easy! Daniel Alenquer Lead User Experience Designer ASUS Design Singapore
  2. 2. About this presentation This is a short version of a presentation shared with 2nd year Diploma in Experience and Product Design students at the Singapore Polytechnic Design School during the World Usability Day 2008 Singapore. I hope the slides are a good reference for the students to go back to when they need to review what was presented and discussed during the lecture.
  3. 3. Acknowledgements I would like to thank the students at SP for their thoughtful and enthusiastic participation on the World Usability Day lecture and workshop. I would also like to thank Venkatesh Rajamanickam, Thierry Do and Edwin Low - from Experience and Product Design program for collaborating with us to get this year’s WUD up and running. Many thanks to my colleagues at ASUS Design Singapore Ng Wan Lynn, Lionel Wong, and Cindy Liew for everything.
  4. 4. Copyright Info The copyright of this work belongs to Daniel Alenquer, who is solely responsible for the content. Please direct content feedback or permissions to daniel_alenquer@asus.com. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs License. To view a copy of this license, visit http://creativecommons.org/licenses/bync- nd/2.0 or send a letter to Creative Commons, 559 Nathan Abbott Way, Stanford, California 94305, USA. You may not extract or re-use any of the images in this document, but feel free to share its contents, information – and make sure you credit where it came from.
  5. 5. asus
  6. 6. 2069 awards won in 2008
  7. 7. 40 4th countries year 225 events
  8. 8. 1 what is easy? 2 why should products and services be easy? 3 how can we make things easy?
  9. 9. what is easy? 1 what is easy?
  10. 10. simple objective
  11. 11. simple objective
  12. 12. now what?
  13. 13. call AT&T wireless 2 why should products and services be easy?
  14. 14. observe learn why ask around
  15. 15. 45” + 50” + USD 35 + missed game + retype 140 contacts = AT&T is awful
  16. 16. B A 3 how can we make things easy?
  17. 17. how can we make things easy? Jakob Nielsen learnability efficiency memorability errors satisfaction useful easy to find accessible trustworthy easy to use other people
  18. 18. how can we make things easy? Usability Daniel Alenquer, 2008 communicate problem identify problem recommend stakeholders solutions analyze problem provide evidence problem
  19. 19. ok, but how?
  20. 20. observe and find out why communicate problem identify problem recommend stakeholders solutions analyze problem provide evidence problem
  21. 21. observe and find out why grass anthropology coco ball semantics
  22. 22. A B
  23. 23. B A
  24. 24. C B
  25. 25. B C
  26. 26. B C
  27. 27. observe
  28. 28. find out why
  29. 29. observe
  30. 30. find out why
  31. 31. observe and find out why build your test grass anthropology coco ball semantics fake joke
  32. 32. methods and practices (ways of observing and finding out) plan requirement design prototype test benchmark styleguides heuristic critical incidence review technique focus groups ISO 13407 stakeholder survey meeting SWAT wireframing observation Wizard afinity diagram of Oz NASA TLX subjective card sorting evaluation storyboard parallel in-depth task analysis design interviews context analysis use cases digital requirements ethnography content analysis meeting
  33. 33. how NASA finds out
  34. 34. NASA Task Load Index
  35. 35. SWENSEN’S vs. NASA
  36. 36. the secret ingredient
  37. 37. go out and do it repeat what went right change what went wrong do it again find out
  38. 38. if you want to learn more… Usability Engineering Jakob Nielsen The Usability Engineering Lifecycle Deborah Mayhew Handbook of Usability Testing Jeff Rubin Observing the User Experience Mike Kuniavsky
  39. 39. if you want to get involved… Usability Professionals Association www.upassoc.com World Usability Day www.worldusabilityday.org
  40. 40. if you want to get in touch with me… Daniel Alenquer daniel_alenquer@asus.com www.alenquer.mobi

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