The document describes a dynamic email template that can personalize its content and wording based on the recipient's responses to questions. It includes examples of different message text that could be shown depending on whether the recipient is just starting to learn Spanish, is an advanced speaker, or wants to improve their school marks or prepare for travel. It also describes how personalized assessments can have high opt-in rates when recipients are shown customized results based on their responses. The document contains examples of potential scorecard questions around purpose and inspiration as well as response options to indicate the recipient's level of development in different areas.