24. If I were to take care of this
customer, how would I do it?
25. Evidence of Pleasure
✤ Smiling
✤ Exclamations, “Nice!” or “Got it!”
✤ Behaving with infatuation
26. Cautions of Pleasure
Habituation
decrease in response after
repeated exposure
Distraction
dividing attention
Disruption
interrupting the user’s activity
Don’t force it
29. ...sit down and start
making the clackity noise.
If I make the clackity noise
long enough every day,
the “writing” seems to take
care of itself.
-- Merlin Mann
38. Flow by design
✤ Affordances and feedback are
clear, obvious, invisible
✤ IA matches users’ mental
models
✤ Perception of responsiveness
✤ Clutter is minimized
✤ Appropriate for context
✤ Benefit to user is clear
40. Cautions of Flow
Could translate as either
engagement or frustration
Analytics data won’t reveal this
User control is key
Tangents must be useful acts of
autonomy
41. Assessing flow
When you are using it, do you feel a greater
awareness?
How much does it increase your ability to
accomplish new things?
How much does it expand your own
capabilities?
How much do you feel you have a larger
perspective because of using it?
54. Meaning by design
✤ Effort is encouraged and
confirmed
✤ Involvement subtly rewarded
through support and values
✤ Site and interactions feel secure
and safe
✤ Branding is authentic, built in to
business model
55. Evidence of Meaning
✤ Connected, yet selfless
✤ Virtuous and altruistic
✤ Compassion and empathy
✤ Expansiveness, openness
✤ Devoted, engaged
56. Cautions in meaning
Not just a tagline: must be
authentic
Must come from the business
model, out
Can’t be layered on
61. Where does
your design
fit into a
beautiful day?
62. Where to learn more about the
psychology of happiness
TED Talks: The psychology of happiness - Martin Seligman
TED Talks: Play is more than fun - Stuart Brown
TED Talks : Happy design - Stefan Sagmeister
Flow: The Psychology of Optimal Experience, by Mihaly
Csikszentmihalyi
Emotional Design: Why We Love (or Hate) Everyday Things, by
Donald Norman
Happiness: A History, by Darrin M. McMahon
Enchantment, by Guy Kawasaki
63. Where to learn more about the
psychology of happiness
Anything written by all of these people:
Aaron Walter
Stephen Anderson
Nathan Shedroff
Bill Scott
Jane McGonigal
Clay Shirky
64. 64
Where to learn more
Dana’s blog: http://
usabilitytestinghowto.blogspot.com/
Download templates, examples, and
links to other resources from
www.wiley.com/go/usabilitytesting
