SlideShare a Scribd company logo

The Gen Z Manifesto

A glimpse into the world of Gen Z - an 8 page Gen Z Manifesto that summarizes the upcoming book, The Gen Z Effect: The Six Forces Shaping the Future of Business, available 11/11/14 at bookstores everywhere. Written by Dan Keldsen and Thomas Koulopoulos. Who is Gen Z? What makes them tick? What is an accident of birth, and a purposeful decision? Are YOU Gen Z?

1 of 8
Download to read offline
Z MANIFESTO THE GEN 
Six Forces Changing the Future of 
Business and Behavior 
Here’s something 
We joke about their 
most of us don't yet 
hyperconnected 
realize; there are 
multi-tasking lives as 
beings from the 
though we are 
future already living 
somehow above it. 
among us, trying to 
After all—and here is 
teach us how we will 
the irony—we are 
work and play in the 
the ones who built 
decades to come. 
the technologies that 
However, we dismiss 
cause their odd 
their behaviors as 
behaviors. 
odd and anti-social. 
These time travelers 
from the future are 
called toddlers, 
adolescents, and 
teenagers— 
collectively we call 
them Gen Z. And 
the forces that are 
driving their 
behaviors are already 
running at full tilt, 
disrupting everything 
I am Gen Z and I’m 
going to rock 
your business. 
! 
I’m a post-generational, 
uber-influential, 
globally educated, 
hyperconnected, 
slingshotting, 
lifehacker. 
But Gen Z wasn’t my birthright. 
It was my Choice. Is it yours? 
From the 
upcoming book by 
Tom Koulopoulos 
and Dan Keldsen ! 
The Gen Z 
Effect: Six 
Forces 
Changing the 
Future of 
Business 
"1 ©2014 Thomas Koulopoulos and Dan Keldsen
Six Forces Changing the Future of 
Business and Behavior 
from the way we do business to 
the way we learn and play. 
Unless you’ve found some 
insular Tahiti where you can 
unplug from humanity and live 
out the rest of your life, you’d 
better listen to what they have to 
say. Thanks to 
them the future 
is not bleak, 
fuzzy, uncertain; 
it’s staring us in 
the face. 
! 
Technology no longer separates 
us, it unites us across all 
demographic, geographic, and 
cultural boundaries. In the new 
post-generational world 
businesses have to develop a 
deep understanding of the six 
forces of Gen Z that are driving 
change and building the future. 
! 
That’s the basic premise behind 
our upcoming book, The Gen Z 
Effect; we are all 
Gen Z and to 
understand the 
future and the 
way we and our 
Thanks to them the future is 
not bleak, fuzzy, uncertain; it’s 
staring us in the face. 
businesses will change to adapt, 
we simply need to understand 
these six foundational forces and 
what we, and our businesses, 
need to do to grow and thrive in 
their wake. 
! 
There are no 
Liimits 
Every decade the 
total number of 
computing 
devices increases 
by one order of 
magnitude. If we 
follow that 
trajectory—and 
every indication is 
that we will—by 
2100 we will 
have more 
computing 
devices than 
grains of sand on 
all of the world’s 
beaches; in fact 
100 times more! 
THE GEN Z MANIFESTO 
"2 ©2014 Thomas Koulopoulos and Dan Keldsen
#1 Breaking Generations 
#2 Shifting from Affluence to Influence 
Here’s a quick look at each of the six 
forces that are shaping the future. 
! 
Breaking Generations 
The first force is a dramatic shift which 
redistributes global population from a 
heavy bias towards youth—the classic, 
equilateral triangle-shaped, population 
pyramid—to a nearly even distribution 
across all 5-year bands from 0-4 up 
through 60-64 by 2080 (2020 in the 
USA). What that means is that each 
age band will consist of roughly the 
same percentage of the overall 
population. 
! 
The result of this shift in population, 
from a pyramid to a what we call the 
skyscraper, will disrupt virtually every 
business and social institution— locally 
and globally. Learning to deal with and 
leverage this disruption will be the 
defining factor for the success of all 
businesses in the 21st Century. Many 
companies which we profile in The 
eGn Z Effect, such as Hyatt and Cisco 
are already entering a post-generational 
world and putting in place 
programs, such as reverse mentoring to 
bridge the artificial chasms that 
separate generations. 
! Ignore this force and you end up with 
generational chasms that will devour your 
business. 
The Shift from Affluence to Influence 
The second force is the sudden increase 
in influence that is rising from the base 
of the population pyramid. Prior 
generations did not have the ability to 
form communities and to influence the 
behaviors of society in the way that 
Gen Z can. 
! 
Gen Z doesn't need to win over media 
gatekeepers to get their message heard, 
instead they have the ability to wreak 
havoc on companies and even 
governments through the influence 
they wield as a hyperconnected 
community. Some companies, such as 
Unilever and their Dove brand, which 
we profile in the book, have cracked 
that code, creating social movements 
driven by influence rather than just 
advertising dollars. 
! 
Most importantly, the future of 
affluence changes the conversation 
about wealth inequality. In 2014 
Oxfam reported that the wealth of the 
world's 85 richest people is equal to 
that of the world’s 3.5 billion poorest 
people. 
! 
To give that some perspective visualize 
this; if global population took up a 
volume equivalent to that of the great 
pyramid of Giza the world’s 85 
wealthiest individuals (who own as 
THE GEN Z MANIFESTO 
"3 ©2014 Thomas Koulopoulos and Dan Keldsen
much wealth as the 
poorest 3.5 billion) 
would fit in a child’s 
sand pail. 
! 
In the context of wealth 
inequality what is often 
lost is that today the 3.5 
billion at the base of that 
pyramid do collectively 
have substantial wealth, 
it’s just that they have no 
ability to collectively 
exert influence. That is 
what’s changing. 
! 
Gen Z-ers are powerful. 
They have a built-in 
media channel to billions 
in the form of the 
Internet. And they know 
how to disrupt. In other 
words, they know how to 
mess things up if they 
don’t get what they want. 
Population 
and Wealth 
If world’s population was 
represented by the Great 
Pyramid of Giza, then 85 people 
—the dot to the right of the 
pyramid’s capstone, which is less 
than a sand pail of the pyramid’s 
volume would—would own as 
much wealth as the 44,000,000 
cubic feet—3.5 billion poorest 
people—which make up the 
bottom half of the pyramid! 
The reality is that when 
influence is diffused 
throughout a population 
rather than concentrated, 
the effect is to disrupt the 
balance of power in 
nearly every existing 
institution—social, 
business, or government. 
“Meaning is the new money.” 
These kids care about the 
DNA of your organization, you 
really have to be able to do 
things that are meaningful to 
them. “ 
! 
“They influence each other 
more than any generation out 
there because they’re always 
connected. If you’re a 
businessperson and you’re 
having a very meaningful 
relationship with this 
generation, they’re going to 
be your best brand advocate. 
They’ll be your best 
marketers.” 
Stephanie Fischer, CEO Global 
Retail Marketing Association 
! Ignore this force and your 
business will never be able to 
build the trust and credibility 
it needs to align with 
consumers’ interests—no 
matter how large you 
advertising budget. 
! 
THE GEN Z MANIFESTO 
"4 ©2014 Thomas Koulopoulos and Dan Keldsen
#3 The World as My Classroom 
#4 Hyperconnecting from Me to We 
The World as My Classroom 
With affordable, and in many 
cases free, access to the Internet 
for every human being, the level 
of primary and secondary 
education will rise sharply over 
the coming 
decades. 
Universal 
Primary 
Education will 
be available 
within the decade. While 
secondary and college level 
education may not seem to be as 
pressing an issue for developing 
economies, it is precisely here 
that education will likely have 
the greatest impact and global 
value. 
! 
This is also not an isolated 
geographic phenomenon. While 
it is certainly prominent in the 
United States and other 
developed economies, it is most 
pronounced in 
developing 
economies. 
! 
Yet many are 
surprised to find 
Education was the fulcrum on 
which the great innovations in 
technology and businesses 
during the last 100 years were 
leveraged. ! 
out that India now has the 
second largest post–secondary 
education system in the world. 
! 
In many ways higher education 
is the arms race of the twenty-first 
century. Our ability to move 
work, without regard to 
The Rise of 
Education 
The last 100 
years have seen 
unprecedented 
progress towards 
universal 
education. Today 
that ellusive goal 
is easily within 
our reach. With it 
comes a global 
community of 
consumers and 
talent the likes of 
which no busines 
can afford to 
ignore, but which 
few have built 
mechanisms to 
capitalize on. 
THE GEN Z MANIFESTO 
"5 ©2014 Thomas Koulopoulos and Dan Keldsen
#5 Slingshotting 
bandwidth, location, or cultural 
barriers, will only further this 
movement. 
! Ignore this force and your business will also 
ignore the tremendous and unprecedented pool 
of consumers and talent coming online over the 
next 50 years. 
! 
Hyperconnecting 
The fourth force is the advent of 
hyperconnectivity, popularly called the 
Internet of Things (IoT). This is not 
only an Internet of people and 
computers but of 
virtually every 
object we use, 
consume, or 
interact with. 
! 
Hyperconnectivity 
provides a level of 
transparency, as 
well as individual 
and collective 
awareness, that 
strips away the 
barriers to 
understanding 
behavior, sharing knowledge, and 
creating opportunities for 
collaboration. If we continue on our 
historical trajectory of increasing 
computer devices by one order of 
magnitude each decade, by 2100 we 
will have 100 times as many computing 
devices as there are grains of sand on 
all the world’s beaches. Unimaginable? 
Well, 50 years ago so were the more 
than 10 billion mobile devices we take 
for granted today. 
! Ignore this force and you’re effectively cutting 
off your ability to sense and respond to the 
marketplace and the individualized needs of 
your customers. 
! 
Slingshotting 
The fifth force, and perhaps the most 
invisible, is 
slingshotting; the 
ability to skip over 
generations of 
cumbersome 
technology that 
have prevented 
mass adoption. 
! 
For example, 
grandparents and 
great-grandparents 
are 
suddenly diving 
into the deep end 
of the technology pool by going 
directly to a tablet and mobile 
technologies, skipping the generations 
of prior cumbersome user experiences 
on desktops and laptops. 
! 
THE GEN Z MANIFESTO 
"6 ©2014 Thomas Koulopoulos and Dan Keldsen

Recommended

Over 100 Eye Opening Stats About Generation Z
Over 100 Eye Opening Stats About Generation ZOver 100 Eye Opening Stats About Generation Z
Over 100 Eye Opening Stats About Generation ZGregg L. Witt
 
Into Z Future, Understanding Generation Z, the Next Generation of Super Creat...
Into Z Future, Understanding Generation Z, the Next Generation of Super Creat...Into Z Future, Understanding Generation Z, the Next Generation of Super Creat...
Into Z Future, Understanding Generation Z, the Next Generation of Super Creat...Mercadotecnia Total
 
Gen Z Digital-Book: A Primer For All Things Gen Z
Gen Z Digital-Book: A Primer For All Things Gen ZGen Z Digital-Book: A Primer For All Things Gen Z
Gen Z Digital-Book: A Primer For All Things Gen ZOlogie
 
Meet Generation Z: Forget Everything You Learned About Millennials
Meet Generation Z: Forget Everything You Learned About MillennialsMeet Generation Z: Forget Everything You Learned About Millennials
Meet Generation Z: Forget Everything You Learned About MillennialsAnita Valerio
 
Engaging and Cultivating Millennials & Gen Z
Engaging and Cultivating Millennials & Gen ZEngaging and Cultivating Millennials & Gen Z
Engaging and Cultivating Millennials & Gen ZOlogie
 

More Related Content

What's hot

Understanding Generation Alpha- Infographic
Understanding Generation Alpha- InfographicUnderstanding Generation Alpha- Infographic
Understanding Generation Alpha- InfographicMark McCrindle
 
What's Next: Trends for 2020
What's Next: Trends for 2020What's Next: Trends for 2020
What's Next: Trends for 2020Ogilvy Consulting
 
dentsu 2022 media trends
dentsu 2022 media trendsdentsu 2022 media trends
dentsu 2022 media trendsdentsu
 
Social Media Marketing Trends 2023 // The Global Indie Insights
Social Media Marketing Trends 2023 // The Global Indie InsightsSocial Media Marketing Trends 2023 // The Global Indie Insights
Social Media Marketing Trends 2023 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
A snapshot of UK Gen Z
A snapshot of UK Gen ZA snapshot of UK Gen Z
A snapshot of UK Gen ZBuzzoole LTD
 
Future of advertising: Agency as a platform
Future of advertising: Agency as a platformFuture of advertising: Agency as a platform
Future of advertising: Agency as a platformAjinkya Pawar
 
Gen Z 2025: The Final Generation
Gen Z 2025: The Final GenerationGen Z 2025: The Final Generation
Gen Z 2025: The Final Generationsparks & honey
 
Dentsu media trends_report_2022
Dentsu media trends_report_2022Dentsu media trends_report_2022
Dentsu media trends_report_2022Steven Wong
 
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdf
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdfOgilvy_SL_SOCIAL MEDIA TRENDS 2023.pdf
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdfMishellie
 
Spark Digital: Mixed Reality
Spark Digital: Mixed RealitySpark Digital: Mixed Reality
Spark Digital: Mixed RealityFalcon.io
 
OgilvyRED The Future of Work by Jess Kimball Leslie
OgilvyRED The Future of Work by Jess Kimball Leslie OgilvyRED The Future of Work by Jess Kimball Leslie
OgilvyRED The Future of Work by Jess Kimball Leslie Ogilvy Consulting
 
22 Insightful Statistics About What to Expect from Generation Z in the Workplace
22 Insightful Statistics About What to Expect from Generation Z in the Workplace22 Insightful Statistics About What to Expect from Generation Z in the Workplace
22 Insightful Statistics About What to Expect from Generation Z in the WorkplaceRyan Jenkins
 
Top 10 Planning Departments in Advertising Shortlist
Top 10 Planning Departments in Advertising ShortlistTop 10 Planning Departments in Advertising Shortlist
Top 10 Planning Departments in Advertising ShortlistJulian Cole
 
Generation Z - Generation Z - A Look at their Technology and Media Habits and...
Generation Z - Generation Z - A Look at their Technology and Media Habits and...Generation Z - Generation Z - A Look at their Technology and Media Habits and...
Generation Z - Generation Z - A Look at their Technology and Media Habits and...Dr. Michael England
 

What's hot (20)

JWT: Generation Z — Executive Summary (May 2015)
JWT: Generation Z — Executive Summary (May 2015)JWT: Generation Z — Executive Summary (May 2015)
JWT: Generation Z — Executive Summary (May 2015)
 
Generation Z on Fire by CTR
Generation Z on Fire by CTRGeneration Z on Fire by CTR
Generation Z on Fire by CTR
 
Generation z
Generation zGeneration z
Generation z
 
Generation Z
Generation ZGeneration Z
Generation Z
 
Understanding Generation Alpha- Infographic
Understanding Generation Alpha- InfographicUnderstanding Generation Alpha- Infographic
Understanding Generation Alpha- Infographic
 
What's Next: Trends for 2020
What's Next: Trends for 2020What's Next: Trends for 2020
What's Next: Trends for 2020
 
dentsu 2022 media trends
dentsu 2022 media trendsdentsu 2022 media trends
dentsu 2022 media trends
 
Social Media Marketing Trends 2023 // The Global Indie Insights
Social Media Marketing Trends 2023 // The Global Indie InsightsSocial Media Marketing Trends 2023 // The Global Indie Insights
Social Media Marketing Trends 2023 // The Global Indie Insights
 
A snapshot of UK Gen Z
A snapshot of UK Gen ZA snapshot of UK Gen Z
A snapshot of UK Gen Z
 
Future of advertising: Agency as a platform
Future of advertising: Agency as a platformFuture of advertising: Agency as a platform
Future of advertising: Agency as a platform
 
Gen Z 2025: The Final Generation
Gen Z 2025: The Final GenerationGen Z 2025: The Final Generation
Gen Z 2025: The Final Generation
 
Generation Z: It's Complicated
Generation Z: It's ComplicatedGeneration Z: It's Complicated
Generation Z: It's Complicated
 
Dentsu media trends_report_2022
Dentsu media trends_report_2022Dentsu media trends_report_2022
Dentsu media trends_report_2022
 
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdf
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdfOgilvy_SL_SOCIAL MEDIA TRENDS 2023.pdf
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdf
 
Spark Digital: Mixed Reality
Spark Digital: Mixed RealitySpark Digital: Mixed Reality
Spark Digital: Mixed Reality
 
Gen Z Final White Paper
Gen Z Final White PaperGen Z Final White Paper
Gen Z Final White Paper
 
OgilvyRED The Future of Work by Jess Kimball Leslie
OgilvyRED The Future of Work by Jess Kimball Leslie OgilvyRED The Future of Work by Jess Kimball Leslie
OgilvyRED The Future of Work by Jess Kimball Leslie
 
22 Insightful Statistics About What to Expect from Generation Z in the Workplace
22 Insightful Statistics About What to Expect from Generation Z in the Workplace22 Insightful Statistics About What to Expect from Generation Z in the Workplace
22 Insightful Statistics About What to Expect from Generation Z in the Workplace
 
Top 10 Planning Departments in Advertising Shortlist
Top 10 Planning Departments in Advertising ShortlistTop 10 Planning Departments in Advertising Shortlist
Top 10 Planning Departments in Advertising Shortlist
 
Generation Z - Generation Z - A Look at their Technology and Media Habits and...
Generation Z - Generation Z - A Look at their Technology and Media Habits and...Generation Z - Generation Z - A Look at their Technology and Media Habits and...
Generation Z - Generation Z - A Look at their Technology and Media Habits and...
 

Viewers also liked

Generation Y & Z and Customer Experience
Generation Y & Z and Customer ExperienceGeneration Y & Z and Customer Experience
Generation Y & Z and Customer ExperienceAl Nevarez
 
How Generation Z Differs from Millennials (and Some Similarities)
How Generation Z Differs from Millennials (and Some Similarities)How Generation Z Differs from Millennials (and Some Similarities)
How Generation Z Differs from Millennials (and Some Similarities)Ryan Jenkins
 
Generation Z and the Future of Technology
Generation Z and the Future of TechnologyGeneration Z and the Future of Technology
Generation Z and the Future of TechnologyPamela Pavliscak
 
Meet Generation Z: Forget Everything You Learned About Millennials
Meet Generation Z: Forget Everything You Learned About MillennialsMeet Generation Z: Forget Everything You Learned About Millennials
Meet Generation Z: Forget Everything You Learned About Millennialssparks & honey
 
The Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVERThe Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVERHubSpot
 
A-Z Culture Glossary 2017
A-Z Culture Glossary 2017A-Z Culture Glossary 2017
A-Z Culture Glossary 2017sparks & honey
 

Viewers also liked (6)

Generation Y & Z and Customer Experience
Generation Y & Z and Customer ExperienceGeneration Y & Z and Customer Experience
Generation Y & Z and Customer Experience
 
How Generation Z Differs from Millennials (and Some Similarities)
How Generation Z Differs from Millennials (and Some Similarities)How Generation Z Differs from Millennials (and Some Similarities)
How Generation Z Differs from Millennials (and Some Similarities)
 
Generation Z and the Future of Technology
Generation Z and the Future of TechnologyGeneration Z and the Future of Technology
Generation Z and the Future of Technology
 
Meet Generation Z: Forget Everything You Learned About Millennials
Meet Generation Z: Forget Everything You Learned About MillennialsMeet Generation Z: Forget Everything You Learned About Millennials
Meet Generation Z: Forget Everything You Learned About Millennials
 
The Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVERThe Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVER
 
A-Z Culture Glossary 2017
A-Z Culture Glossary 2017A-Z Culture Glossary 2017
A-Z Culture Glossary 2017
 

Similar to The Gen Z Manifesto

Get Ready! storytelling eMatrix - the management of change
Get Ready! storytelling eMatrix - the management of changeGet Ready! storytelling eMatrix - the management of change
Get Ready! storytelling eMatrix - the management of changeLukas Ritzel
 
The Bitcoin Effect
The Bitcoin EffectThe Bitcoin Effect
The Bitcoin EffectPeerSpring
 
Essay On Generation Gap
Essay On Generation GapEssay On Generation Gap
Essay On Generation GapErica Baldwin
 
the bitcoin effect
the bitcoin effectthe bitcoin effect
the bitcoin effectLee Fox
 
Business Education in 2025 – Corporate Panel (EFMD): Almudena Rodríguez Taro...
Business Education in 2025  – Corporate Panel (EFMD): Almudena Rodríguez Taro...Business Education in 2025  – Corporate Panel (EFMD): Almudena Rodríguez Taro...
Business Education in 2025 – Corporate Panel (EFMD): Almudena Rodríguez Taro...Almudena Rodríguez Tarodo
 
Bormelado-LESSON-4-OBJ-1SSci-311- GENERATION X copy.pptx
Bormelado-LESSON-4-OBJ-1SSci-311- GENERATION X copy.pptxBormelado-LESSON-4-OBJ-1SSci-311- GENERATION X copy.pptx
Bormelado-LESSON-4-OBJ-1SSci-311- GENERATION X copy.pptxJacquelineAnnAmar1
 
Hr gurukul futureof work curations
Hr gurukul futureof work curations Hr gurukul futureof work curations
Hr gurukul futureof work curations Ruchi Bhatia
 
The Millennial Perspective-IssueBrief
The Millennial Perspective-IssueBriefThe Millennial Perspective-IssueBrief
The Millennial Perspective-IssueBriefCourtney Hull
 
The Timeline of Next
The Timeline of NextThe Timeline of Next
The Timeline of NextCognizant
 
1 defining the human capital leader of tomorrow.doc
1 defining the human capital leader of tomorrow.doc1 defining the human capital leader of tomorrow.doc
1 defining the human capital leader of tomorrow.docmikegggg
 
Defining the Human Capital Leader of Tomorrow.doc
Defining the Human Capital Leader of Tomorrow.docDefining the Human Capital Leader of Tomorrow.doc
Defining the Human Capital Leader of Tomorrow.docmikegggg
 
Hyper island changes-of-tomorrow
Hyper island changes-of-tomorrowHyper island changes-of-tomorrow
Hyper island changes-of-tomorrowManuela Boaventura
 
The Great Gatsby Generation Z Obsession
The Great Gatsby Generation Z ObsessionThe Great Gatsby Generation Z Obsession
The Great Gatsby Generation Z ObsessionSheila Guy
 
Millennials: The young generation shaping the future
Millennials: The young generation shaping the future Millennials: The young generation shaping the future
Millennials: The young generation shaping the future DigitasLBi Nordics
 
Lenewee County Human Services: Generations
Lenewee County Human Services: GenerationsLenewee County Human Services: Generations
Lenewee County Human Services: GenerationsRyan Fewins-Bliss
 
Negative Effects Of Social Media On Generation Z
Negative Effects Of Social Media On Generation ZNegative Effects Of Social Media On Generation Z
Negative Effects Of Social Media On Generation ZBrenda Zerr
 
Milleneration And Generation Z And The Post-Millennial...
Milleneration And Generation Z And The Post-Millennial...Milleneration And Generation Z And The Post-Millennial...
Milleneration And Generation Z And The Post-Millennial...Carolina Lewis
 

Similar to The Gen Z Manifesto (20)

Get Ready! storytelling eMatrix - the management of change
Get Ready! storytelling eMatrix - the management of changeGet Ready! storytelling eMatrix - the management of change
Get Ready! storytelling eMatrix - the management of change
 
The Bitcoin Effect
The Bitcoin EffectThe Bitcoin Effect
The Bitcoin Effect
 
Essay On Generation Gap
Essay On Generation GapEssay On Generation Gap
Essay On Generation Gap
 
the bitcoin effect
the bitcoin effectthe bitcoin effect
the bitcoin effect
 
Business Education in 2025 – Corporate Panel (EFMD): Almudena Rodríguez Taro...
Business Education in 2025  – Corporate Panel (EFMD): Almudena Rodríguez Taro...Business Education in 2025  – Corporate Panel (EFMD): Almudena Rodríguez Taro...
Business Education in 2025 – Corporate Panel (EFMD): Almudena Rodríguez Taro...
 
Bormelado-LESSON-4-OBJ-1SSci-311- GENERATION X copy.pptx
Bormelado-LESSON-4-OBJ-1SSci-311- GENERATION X copy.pptxBormelado-LESSON-4-OBJ-1SSci-311- GENERATION X copy.pptx
Bormelado-LESSON-4-OBJ-1SSci-311- GENERATION X copy.pptx
 
Hr gurukul futureof work curations
Hr gurukul futureof work curations Hr gurukul futureof work curations
Hr gurukul futureof work curations
 
The Millennial Perspective-IssueBrief
The Millennial Perspective-IssueBriefThe Millennial Perspective-IssueBrief
The Millennial Perspective-IssueBrief
 
The Timeline of Next
The Timeline of NextThe Timeline of Next
The Timeline of Next
 
Hello Future: Generation Edge & Technology
Hello Future: Generation Edge & TechnologyHello Future: Generation Edge & Technology
Hello Future: Generation Edge & Technology
 
1 defining the human capital leader of tomorrow.doc
1 defining the human capital leader of tomorrow.doc1 defining the human capital leader of tomorrow.doc
1 defining the human capital leader of tomorrow.doc
 
Defining the Human Capital Leader of Tomorrow.doc
Defining the Human Capital Leader of Tomorrow.docDefining the Human Capital Leader of Tomorrow.doc
Defining the Human Capital Leader of Tomorrow.doc
 
Ckaos trend report 2015
Ckaos trend report 2015Ckaos trend report 2015
Ckaos trend report 2015
 
Hyper island changes-of-tomorrow
Hyper island changes-of-tomorrowHyper island changes-of-tomorrow
Hyper island changes-of-tomorrow
 
The Great Gatsby Generation Z Obsession
The Great Gatsby Generation Z ObsessionThe Great Gatsby Generation Z Obsession
The Great Gatsby Generation Z Obsession
 
Millennials: The young generation shaping the future
Millennials: The young generation shaping the future Millennials: The young generation shaping the future
Millennials: The young generation shaping the future
 
Lenewee County Human Services: Generations
Lenewee County Human Services: GenerationsLenewee County Human Services: Generations
Lenewee County Human Services: Generations
 
Negative Effects Of Social Media On Generation Z
Negative Effects Of Social Media On Generation ZNegative Effects Of Social Media On Generation Z
Negative Effects Of Social Media On Generation Z
 
Mason soiza
Mason soizaMason soiza
Mason soiza
 
Milleneration And Generation Z And The Post-Millennial...
Milleneration And Generation Z And The Post-Millennial...Milleneration And Generation Z And The Post-Millennial...
Milleneration And Generation Z And The Post-Millennial...
 

More from Dan Keldsen

Information Architecture Primer - Integrating search,tagging, taxonomy and us...
Information Architecture Primer - Integrating search,tagging, taxonomy and us...Information Architecture Primer - Integrating search,tagging, taxonomy and us...
Information Architecture Primer - Integrating search,tagging, taxonomy and us...Dan Keldsen
 
Findability Primer by Information Architected - the IA Primer Series
Findability Primer by Information Architected - the IA Primer SeriesFindability Primer by Information Architected - the IA Primer Series
Findability Primer by Information Architected - the IA Primer SeriesDan Keldsen
 
Successful Collaboration and Employee Engagement Lifecycle
Successful Collaboration and Employee Engagement LifecycleSuccessful Collaboration and Employee Engagement Lifecycle
Successful Collaboration and Employee Engagement LifecycleDan Keldsen
 
Collaborative Innovation: The State of Engagement
Collaborative Innovation: The State of EngagementCollaborative Innovation: The State of Engagement
Collaborative Innovation: The State of EngagementDan Keldsen
 
small i to BIG I Innovation
small i to BIG I Innovationsmall i to BIG I Innovation
small i to BIG I InnovationDan Keldsen
 
The Mobile Tribe
The Mobile TribeThe Mobile Tribe
The Mobile TribeDan Keldsen
 
(Collaboration) Stop Pushing, Get Your Team to Pull!
(Collaboration) Stop Pushing, Get Your Team to Pull!(Collaboration) Stop Pushing, Get Your Team to Pull!
(Collaboration) Stop Pushing, Get Your Team to Pull!Dan Keldsen
 
Real-Time Working With Collaboration
Real-Time Working With CollaborationReal-Time Working With Collaboration
Real-Time Working With CollaborationDan Keldsen
 
Enterprise 2.0: Straight From The Horse's Mouth
Enterprise 2.0: Straight From The Horse's MouthEnterprise 2.0: Straight From The Horse's Mouth
Enterprise 2.0: Straight From The Horse's MouthDan Keldsen
 
Innovation Management Research - Perception Outpaces Reality
Innovation Management Research - Perception Outpaces RealityInnovation Management Research - Perception Outpaces Reality
Innovation Management Research - Perception Outpaces RealityDan Keldsen
 
Get Your Innovation On - “Minds On”
Get Your Innovation On - “Minds On”Get Your Innovation On - “Minds On”
Get Your Innovation On - “Minds On”Dan Keldsen
 
Bonus slides: Do You Have the Strength for Enterprise 2.0 and Innovation?
Bonus slides: Do You Have the Strength for Enterprise 2.0 and Innovation?Bonus slides: Do You Have the Strength for Enterprise 2.0 and Innovation?
Bonus slides: Do You Have the Strength for Enterprise 2.0 and Innovation?Dan Keldsen
 
Do You Have the Strength to Embrace Innovation in a 2.0 World?
Do You Have the Strength to Embrace Innovation in a 2.0 World?Do You Have the Strength to Embrace Innovation in a 2.0 World?
Do You Have the Strength to Embrace Innovation in a 2.0 World?Dan Keldsen
 
Emergence - Get with it... or fade away
Emergence - Get with it... or fade awayEmergence - Get with it... or fade away
Emergence - Get with it... or fade awayDan Keldsen
 
Who's the Boss, MOSS?
Who's the Boss, MOSS?Who's the Boss, MOSS?
Who's the Boss, MOSS?Dan Keldsen
 
Enterprise 2.0 = Knowledge Management 2.0? For KM Practitioners in Law Firms
Enterprise 2.0 = Knowledge Management 2.0? For KM Practitioners in Law FirmsEnterprise 2.0 = Knowledge Management 2.0? For KM Practitioners in Law Firms
Enterprise 2.0 = Knowledge Management 2.0? For KM Practitioners in Law FirmsDan Keldsen
 
Should you outsource your e-mail archive?
Should you outsource your e-mail archive?Should you outsource your e-mail archive?
Should you outsource your e-mail archive?Dan Keldsen
 
AIIM Market IQ On Findability Webinar Public Version
AIIM Market IQ On Findability Webinar Public VersionAIIM Market IQ On Findability Webinar Public Version
AIIM Market IQ On Findability Webinar Public VersionDan Keldsen
 
AIIM Market IQ On Findability Webinar Press Version
AIIM Market IQ On Findability Webinar Press VersionAIIM Market IQ On Findability Webinar Press Version
AIIM Market IQ On Findability Webinar Press VersionDan Keldsen
 
Enterprise 2.0 = Knowledge Management 2.0?
Enterprise 2.0 = Knowledge Management 2.0?Enterprise 2.0 = Knowledge Management 2.0?
Enterprise 2.0 = Knowledge Management 2.0?Dan Keldsen
 

More from Dan Keldsen (20)

Information Architecture Primer - Integrating search,tagging, taxonomy and us...
Information Architecture Primer - Integrating search,tagging, taxonomy and us...Information Architecture Primer - Integrating search,tagging, taxonomy and us...
Information Architecture Primer - Integrating search,tagging, taxonomy and us...
 
Findability Primer by Information Architected - the IA Primer Series
Findability Primer by Information Architected - the IA Primer SeriesFindability Primer by Information Architected - the IA Primer Series
Findability Primer by Information Architected - the IA Primer Series
 
Successful Collaboration and Employee Engagement Lifecycle
Successful Collaboration and Employee Engagement LifecycleSuccessful Collaboration and Employee Engagement Lifecycle
Successful Collaboration and Employee Engagement Lifecycle
 
Collaborative Innovation: The State of Engagement
Collaborative Innovation: The State of EngagementCollaborative Innovation: The State of Engagement
Collaborative Innovation: The State of Engagement
 
small i to BIG I Innovation
small i to BIG I Innovationsmall i to BIG I Innovation
small i to BIG I Innovation
 
The Mobile Tribe
The Mobile TribeThe Mobile Tribe
The Mobile Tribe
 
(Collaboration) Stop Pushing, Get Your Team to Pull!
(Collaboration) Stop Pushing, Get Your Team to Pull!(Collaboration) Stop Pushing, Get Your Team to Pull!
(Collaboration) Stop Pushing, Get Your Team to Pull!
 
Real-Time Working With Collaboration
Real-Time Working With CollaborationReal-Time Working With Collaboration
Real-Time Working With Collaboration
 
Enterprise 2.0: Straight From The Horse's Mouth
Enterprise 2.0: Straight From The Horse's MouthEnterprise 2.0: Straight From The Horse's Mouth
Enterprise 2.0: Straight From The Horse's Mouth
 
Innovation Management Research - Perception Outpaces Reality
Innovation Management Research - Perception Outpaces RealityInnovation Management Research - Perception Outpaces Reality
Innovation Management Research - Perception Outpaces Reality
 
Get Your Innovation On - “Minds On”
Get Your Innovation On - “Minds On”Get Your Innovation On - “Minds On”
Get Your Innovation On - “Minds On”
 
Bonus slides: Do You Have the Strength for Enterprise 2.0 and Innovation?
Bonus slides: Do You Have the Strength for Enterprise 2.0 and Innovation?Bonus slides: Do You Have the Strength for Enterprise 2.0 and Innovation?
Bonus slides: Do You Have the Strength for Enterprise 2.0 and Innovation?
 
Do You Have the Strength to Embrace Innovation in a 2.0 World?
Do You Have the Strength to Embrace Innovation in a 2.0 World?Do You Have the Strength to Embrace Innovation in a 2.0 World?
Do You Have the Strength to Embrace Innovation in a 2.0 World?
 
Emergence - Get with it... or fade away
Emergence - Get with it... or fade awayEmergence - Get with it... or fade away
Emergence - Get with it... or fade away
 
Who's the Boss, MOSS?
Who's the Boss, MOSS?Who's the Boss, MOSS?
Who's the Boss, MOSS?
 
Enterprise 2.0 = Knowledge Management 2.0? For KM Practitioners in Law Firms
Enterprise 2.0 = Knowledge Management 2.0? For KM Practitioners in Law FirmsEnterprise 2.0 = Knowledge Management 2.0? For KM Practitioners in Law Firms
Enterprise 2.0 = Knowledge Management 2.0? For KM Practitioners in Law Firms
 
Should you outsource your e-mail archive?
Should you outsource your e-mail archive?Should you outsource your e-mail archive?
Should you outsource your e-mail archive?
 
AIIM Market IQ On Findability Webinar Public Version
AIIM Market IQ On Findability Webinar Public VersionAIIM Market IQ On Findability Webinar Public Version
AIIM Market IQ On Findability Webinar Public Version
 
AIIM Market IQ On Findability Webinar Press Version
AIIM Market IQ On Findability Webinar Press VersionAIIM Market IQ On Findability Webinar Press Version
AIIM Market IQ On Findability Webinar Press Version
 
Enterprise 2.0 = Knowledge Management 2.0?
Enterprise 2.0 = Knowledge Management 2.0?Enterprise 2.0 = Knowledge Management 2.0?
Enterprise 2.0 = Knowledge Management 2.0?
 

Recently uploaded

Bit N Build Poland
Bit N Build PolandBit N Build Poland
Bit N Build PolandGDSC PJATK
 
My Journey towards Artificial Intelligence
My Journey towards Artificial IntelligenceMy Journey towards Artificial Intelligence
My Journey towards Artificial IntelligenceVijayananda Mohire
 
Battle of React State Managers in frontend applications
Battle of React State Managers in frontend applicationsBattle of React State Managers in frontend applications
Battle of React State Managers in frontend applicationsEvangelia Mitsopoulou
 
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdfIntroducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdfSafe Software
 
AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...
AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...
AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...ISPMAIndia
 
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...Product School
 
Campotel: Telecommunications Infra and Network Builder - Company Profile
Campotel: Telecommunications Infra and Network Builder - Company ProfileCampotel: Telecommunications Infra and Network Builder - Company Profile
Campotel: Telecommunications Infra and Network Builder - Company ProfileCampotelPhilippines
 
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...UiPathCommunity
 
Building Products That Think- Bhaskaran Srinivasan & Ashish Gupta
Building Products That Think- Bhaskaran Srinivasan & Ashish GuptaBuilding Products That Think- Bhaskaran Srinivasan & Ashish Gupta
Building Products That Think- Bhaskaran Srinivasan & Ashish GuptaISPMAIndia
 
21ST CENTURY LITERACY FROM TRADITIONAL TO MODERN
21ST CENTURY LITERACY FROM TRADITIONAL TO MODERN21ST CENTURY LITERACY FROM TRADITIONAL TO MODERN
21ST CENTURY LITERACY FROM TRADITIONAL TO MODERNRonnelBaroc
 
Enterprise Architecture As Strategy - Book Review
Enterprise Architecture As Strategy - Book ReviewEnterprise Architecture As Strategy - Book Review
Enterprise Architecture As Strategy - Book ReviewAshraf Fouad
 
"Platform Engineering with Development Containers", Igor Fesenko
"Platform Engineering with Development Containers", Igor Fesenko"Platform Engineering with Development Containers", Igor Fesenko
"Platform Engineering with Development Containers", Igor FesenkoFwdays
 
Enhancing Productivity and Insight A Tour of JDK Tools Progress Beyond Java 17
Enhancing Productivity and Insight  A Tour of JDK Tools Progress Beyond Java 17Enhancing Productivity and Insight  A Tour of JDK Tools Progress Beyond Java 17
Enhancing Productivity and Insight A Tour of JDK Tools Progress Beyond Java 17Ana-Maria Mihalceanu
 
HBR SERIES METAL HOUSED RESISTORS POWER ELECTRICAL ABSORBS HIGH CURRENT DURIN...
HBR SERIES METAL HOUSED RESISTORS POWER ELECTRICAL ABSORBS HIGH CURRENT DURIN...HBR SERIES METAL HOUSED RESISTORS POWER ELECTRICAL ABSORBS HIGH CURRENT DURIN...
HBR SERIES METAL HOUSED RESISTORS POWER ELECTRICAL ABSORBS HIGH CURRENT DURIN...htrindia
 
The Art of the Possible with Graph by Dr Jim Webber Neo4j.pptx
The Art of the Possible with Graph by Dr Jim Webber Neo4j.pptxThe Art of the Possible with Graph by Dr Jim Webber Neo4j.pptx
The Art of the Possible with Graph by Dr Jim Webber Neo4j.pptxNeo4j
 
The Future of Product, by Founder & CEO, Product School
The Future of Product, by Founder & CEO, Product SchoolThe Future of Product, by Founder & CEO, Product School
The Future of Product, by Founder & CEO, Product SchoolProduct School
 
"Testing of Helm Charts or There and Back Again", Yura Rochniak
"Testing of Helm Charts or There and Back Again", Yura Rochniak"Testing of Helm Charts or There and Back Again", Yura Rochniak
"Testing of Helm Charts or There and Back Again", Yura RochniakFwdays
 
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital...
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital...Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital...
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital...MarcovanHurne2
 
Leveraging SLF4j for Effective Logging in IBM App Connect Enterprise.docx
Leveraging SLF4j for Effective Logging in IBM App Connect Enterprise.docxLeveraging SLF4j for Effective Logging in IBM App Connect Enterprise.docx
Leveraging SLF4j for Effective Logging in IBM App Connect Enterprise.docxVotarikari Shravan
 

Recently uploaded (20)

Bit N Build Poland
Bit N Build PolandBit N Build Poland
Bit N Build Poland
 
My Journey towards Artificial Intelligence
My Journey towards Artificial IntelligenceMy Journey towards Artificial Intelligence
My Journey towards Artificial Intelligence
 
In sharing we trust. Taking advantage of a diverse consortium to build a tran...
In sharing we trust. Taking advantage of a diverse consortium to build a tran...In sharing we trust. Taking advantage of a diverse consortium to build a tran...
In sharing we trust. Taking advantage of a diverse consortium to build a tran...
 
Battle of React State Managers in frontend applications
Battle of React State Managers in frontend applicationsBattle of React State Managers in frontend applications
Battle of React State Managers in frontend applications
 
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdfIntroducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
 
AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...
AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...
AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...
 
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...
 
Campotel: Telecommunications Infra and Network Builder - Company Profile
Campotel: Telecommunications Infra and Network Builder - Company ProfileCampotel: Telecommunications Infra and Network Builder - Company Profile
Campotel: Telecommunications Infra and Network Builder - Company Profile
 
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
 
Building Products That Think- Bhaskaran Srinivasan & Ashish Gupta
Building Products That Think- Bhaskaran Srinivasan & Ashish GuptaBuilding Products That Think- Bhaskaran Srinivasan & Ashish Gupta
Building Products That Think- Bhaskaran Srinivasan & Ashish Gupta
 
21ST CENTURY LITERACY FROM TRADITIONAL TO MODERN
21ST CENTURY LITERACY FROM TRADITIONAL TO MODERN21ST CENTURY LITERACY FROM TRADITIONAL TO MODERN
21ST CENTURY LITERACY FROM TRADITIONAL TO MODERN
 
Enterprise Architecture As Strategy - Book Review
Enterprise Architecture As Strategy - Book ReviewEnterprise Architecture As Strategy - Book Review
Enterprise Architecture As Strategy - Book Review
 
"Platform Engineering with Development Containers", Igor Fesenko
"Platform Engineering with Development Containers", Igor Fesenko"Platform Engineering with Development Containers", Igor Fesenko
"Platform Engineering with Development Containers", Igor Fesenko
 
Enhancing Productivity and Insight A Tour of JDK Tools Progress Beyond Java 17
Enhancing Productivity and Insight  A Tour of JDK Tools Progress Beyond Java 17Enhancing Productivity and Insight  A Tour of JDK Tools Progress Beyond Java 17
Enhancing Productivity and Insight A Tour of JDK Tools Progress Beyond Java 17
 
HBR SERIES METAL HOUSED RESISTORS POWER ELECTRICAL ABSORBS HIGH CURRENT DURIN...
HBR SERIES METAL HOUSED RESISTORS POWER ELECTRICAL ABSORBS HIGH CURRENT DURIN...HBR SERIES METAL HOUSED RESISTORS POWER ELECTRICAL ABSORBS HIGH CURRENT DURIN...
HBR SERIES METAL HOUSED RESISTORS POWER ELECTRICAL ABSORBS HIGH CURRENT DURIN...
 
The Art of the Possible with Graph by Dr Jim Webber Neo4j.pptx
The Art of the Possible with Graph by Dr Jim Webber Neo4j.pptxThe Art of the Possible with Graph by Dr Jim Webber Neo4j.pptx
The Art of the Possible with Graph by Dr Jim Webber Neo4j.pptx
 
The Future of Product, by Founder & CEO, Product School
The Future of Product, by Founder & CEO, Product SchoolThe Future of Product, by Founder & CEO, Product School
The Future of Product, by Founder & CEO, Product School
 
"Testing of Helm Charts or There and Back Again", Yura Rochniak
"Testing of Helm Charts or There and Back Again", Yura Rochniak"Testing of Helm Charts or There and Back Again", Yura Rochniak
"Testing of Helm Charts or There and Back Again", Yura Rochniak
 
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital...
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital...Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital...
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital...
 
Leveraging SLF4j for Effective Logging in IBM App Connect Enterprise.docx
Leveraging SLF4j for Effective Logging in IBM App Connect Enterprise.docxLeveraging SLF4j for Effective Logging in IBM App Connect Enterprise.docx
Leveraging SLF4j for Effective Logging in IBM App Connect Enterprise.docx
 

The Gen Z Manifesto

  • 1. Z MANIFESTO THE GEN Six Forces Changing the Future of Business and Behavior Here’s something We joke about their most of us don't yet hyperconnected realize; there are multi-tasking lives as beings from the though we are future already living somehow above it. among us, trying to After all—and here is teach us how we will the irony—we are work and play in the the ones who built decades to come. the technologies that However, we dismiss cause their odd their behaviors as behaviors. odd and anti-social. These time travelers from the future are called toddlers, adolescents, and teenagers— collectively we call them Gen Z. And the forces that are driving their behaviors are already running at full tilt, disrupting everything I am Gen Z and I’m going to rock your business. ! I’m a post-generational, uber-influential, globally educated, hyperconnected, slingshotting, lifehacker. But Gen Z wasn’t my birthright. It was my Choice. Is it yours? From the upcoming book by Tom Koulopoulos and Dan Keldsen ! The Gen Z Effect: Six Forces Changing the Future of Business "1 ©2014 Thomas Koulopoulos and Dan Keldsen
  • 2. Six Forces Changing the Future of Business and Behavior from the way we do business to the way we learn and play. Unless you’ve found some insular Tahiti where you can unplug from humanity and live out the rest of your life, you’d better listen to what they have to say. Thanks to them the future is not bleak, fuzzy, uncertain; it’s staring us in the face. ! Technology no longer separates us, it unites us across all demographic, geographic, and cultural boundaries. In the new post-generational world businesses have to develop a deep understanding of the six forces of Gen Z that are driving change and building the future. ! That’s the basic premise behind our upcoming book, The Gen Z Effect; we are all Gen Z and to understand the future and the way we and our Thanks to them the future is not bleak, fuzzy, uncertain; it’s staring us in the face. businesses will change to adapt, we simply need to understand these six foundational forces and what we, and our businesses, need to do to grow and thrive in their wake. ! There are no Liimits Every decade the total number of computing devices increases by one order of magnitude. If we follow that trajectory—and every indication is that we will—by 2100 we will have more computing devices than grains of sand on all of the world’s beaches; in fact 100 times more! THE GEN Z MANIFESTO "2 ©2014 Thomas Koulopoulos and Dan Keldsen
  • 3. #1 Breaking Generations #2 Shifting from Affluence to Influence Here’s a quick look at each of the six forces that are shaping the future. ! Breaking Generations The first force is a dramatic shift which redistributes global population from a heavy bias towards youth—the classic, equilateral triangle-shaped, population pyramid—to a nearly even distribution across all 5-year bands from 0-4 up through 60-64 by 2080 (2020 in the USA). What that means is that each age band will consist of roughly the same percentage of the overall population. ! The result of this shift in population, from a pyramid to a what we call the skyscraper, will disrupt virtually every business and social institution— locally and globally. Learning to deal with and leverage this disruption will be the defining factor for the success of all businesses in the 21st Century. Many companies which we profile in The eGn Z Effect, such as Hyatt and Cisco are already entering a post-generational world and putting in place programs, such as reverse mentoring to bridge the artificial chasms that separate generations. ! Ignore this force and you end up with generational chasms that will devour your business. The Shift from Affluence to Influence The second force is the sudden increase in influence that is rising from the base of the population pyramid. Prior generations did not have the ability to form communities and to influence the behaviors of society in the way that Gen Z can. ! Gen Z doesn't need to win over media gatekeepers to get their message heard, instead they have the ability to wreak havoc on companies and even governments through the influence they wield as a hyperconnected community. Some companies, such as Unilever and their Dove brand, which we profile in the book, have cracked that code, creating social movements driven by influence rather than just advertising dollars. ! Most importantly, the future of affluence changes the conversation about wealth inequality. In 2014 Oxfam reported that the wealth of the world's 85 richest people is equal to that of the world’s 3.5 billion poorest people. ! To give that some perspective visualize this; if global population took up a volume equivalent to that of the great pyramid of Giza the world’s 85 wealthiest individuals (who own as THE GEN Z MANIFESTO "3 ©2014 Thomas Koulopoulos and Dan Keldsen
  • 4. much wealth as the poorest 3.5 billion) would fit in a child’s sand pail. ! In the context of wealth inequality what is often lost is that today the 3.5 billion at the base of that pyramid do collectively have substantial wealth, it’s just that they have no ability to collectively exert influence. That is what’s changing. ! Gen Z-ers are powerful. They have a built-in media channel to billions in the form of the Internet. And they know how to disrupt. In other words, they know how to mess things up if they don’t get what they want. Population and Wealth If world’s population was represented by the Great Pyramid of Giza, then 85 people —the dot to the right of the pyramid’s capstone, which is less than a sand pail of the pyramid’s volume would—would own as much wealth as the 44,000,000 cubic feet—3.5 billion poorest people—which make up the bottom half of the pyramid! The reality is that when influence is diffused throughout a population rather than concentrated, the effect is to disrupt the balance of power in nearly every existing institution—social, business, or government. “Meaning is the new money.” These kids care about the DNA of your organization, you really have to be able to do things that are meaningful to them. “ ! “They influence each other more than any generation out there because they’re always connected. If you’re a businessperson and you’re having a very meaningful relationship with this generation, they’re going to be your best brand advocate. They’ll be your best marketers.” Stephanie Fischer, CEO Global Retail Marketing Association ! Ignore this force and your business will never be able to build the trust and credibility it needs to align with consumers’ interests—no matter how large you advertising budget. ! THE GEN Z MANIFESTO "4 ©2014 Thomas Koulopoulos and Dan Keldsen
  • 5. #3 The World as My Classroom #4 Hyperconnecting from Me to We The World as My Classroom With affordable, and in many cases free, access to the Internet for every human being, the level of primary and secondary education will rise sharply over the coming decades. Universal Primary Education will be available within the decade. While secondary and college level education may not seem to be as pressing an issue for developing economies, it is precisely here that education will likely have the greatest impact and global value. ! This is also not an isolated geographic phenomenon. While it is certainly prominent in the United States and other developed economies, it is most pronounced in developing economies. ! Yet many are surprised to find Education was the fulcrum on which the great innovations in technology and businesses during the last 100 years were leveraged. ! out that India now has the second largest post–secondary education system in the world. ! In many ways higher education is the arms race of the twenty-first century. Our ability to move work, without regard to The Rise of Education The last 100 years have seen unprecedented progress towards universal education. Today that ellusive goal is easily within our reach. With it comes a global community of consumers and talent the likes of which no busines can afford to ignore, but which few have built mechanisms to capitalize on. THE GEN Z MANIFESTO "5 ©2014 Thomas Koulopoulos and Dan Keldsen
  • 6. #5 Slingshotting bandwidth, location, or cultural barriers, will only further this movement. ! Ignore this force and your business will also ignore the tremendous and unprecedented pool of consumers and talent coming online over the next 50 years. ! Hyperconnecting The fourth force is the advent of hyperconnectivity, popularly called the Internet of Things (IoT). This is not only an Internet of people and computers but of virtually every object we use, consume, or interact with. ! Hyperconnectivity provides a level of transparency, as well as individual and collective awareness, that strips away the barriers to understanding behavior, sharing knowledge, and creating opportunities for collaboration. If we continue on our historical trajectory of increasing computer devices by one order of magnitude each decade, by 2100 we will have 100 times as many computing devices as there are grains of sand on all the world’s beaches. Unimaginable? Well, 50 years ago so were the more than 10 billion mobile devices we take for granted today. ! Ignore this force and you’re effectively cutting off your ability to sense and respond to the marketplace and the individualized needs of your customers. ! Slingshotting The fifth force, and perhaps the most invisible, is slingshotting; the ability to skip over generations of cumbersome technology that have prevented mass adoption. ! For example, grandparents and great-grandparents are suddenly diving into the deep end of the technology pool by going directly to a tablet and mobile technologies, skipping the generations of prior cumbersome user experiences on desktops and laptops. ! THE GEN Z MANIFESTO "6 ©2014 Thomas Koulopoulos and Dan Keldsen
  • 7. #6 Lifehacking: A Playbook for GenZ Within the decade we will have an affordable Internet by which any human being, without regard to geographic or political location and economic status, will be able to connect with any other human being based on their individual interests rather than purely the circumstances of their local “tribe.” The result will be the beginning of an era of global social re-engineering unlike anything humankind has experienced. ! Ignore this force and your business is ignoring the single greatest opportunity to connect with the marketplace and co-innovate with customers. !!! Lifehacking The final force is one of the most powerful shifts in how Gen Z values and views the world. This may sound like a soft force. It’s not. There is a deep sense of purpose that drives Gen Z to game the system in whatever way is best suited to make it serve their view of what represents a fair, sustainable, and socially conscious organization, service, or product. ! Gen Z despises the protection of intellectual property, believes that innovation should be boundless and instantaneous, and access to capital should be democratized and available to all good ideas—no matter where they come from or who they belong to. In short they believe in the ultimate Hacking Innovation Devices such as MakerBot’s Replicator 3D printers allow anyone to become a manufacturer, short-circuiting the proces of prototyping and going directly to final goods that can be proven and tested in less time that it takes to create a powerpoint deck to pitch an idea. The result is an acceleration in innovation unlike anything we’ve encountered to date. But it also changes the rules of patent protection and funding by making good ideas an instant reality. THE GEN Z MANIFESTO "7 ©2014 Thomas Koulopoulos and Dan Keldsen
  • 8. The Six Forces Driving the Future of Business and Behavior efficiency of a free market unfettered by the constraints of the past. ! Ignore this force and your business will end up an outsider, unable to connect with the deeper purpose of your marketplace, and, ultimately, a hindrance to progress. ! --- ! The six forces driving the Gen Z Effect are not subtle generational shifts. Instead they challenge some of the most basic beliefs about how we build and operate our businesses. ! Collectively they fuel a revolution on a scale unlike anything the world has yet experienced. It’s disruptive, powerful, and often frightening, but here is the good news; the leaders of this revolution are already giving us the playbook with all of the rules we need to survive and thrive—you just need to pay attention, and, of course, it wouldn’t hurt to read the book. !!! The Gen Z Effect Technology no longer separates us, it unites us across all demographic, geographic, and cultural boundaries. In the new post-generational world businesses have to develop a deep understanding of the six forces that are drving change and building the f!uture. Bibliomotion October 2014 The six forces changing the future of business and behavior: ! 1. Breaking Generations 2. The Shift from Affluence to Influence 3. The World as My Classroom 4. Hyperconnecting 5. Slingshotting 6. LifeHacking THE GEN Z MANIFESTO Tom Koulopoulos Dan Keldsen "8 ©2014 Thomas Koulopoulos and Dan Keldsen