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Treatment  Brief 3 - Broadcast and e-media
intention?   • I intend to produce a music video around my chosen artist, Corey Bowen.  • It will use the conventions I have found in my research i.e. live film  • I also intend to utilize E-media, to aid in his rising fame through  • This will be done through social media i.e. Twitter, Facebook and Youtube  • My end goal is to not only benefit myself in coursework but Corey too. 
Broadcast  the music video
Genre   • The genre of Corey's music follows a psychedelic, easy listening nature.  • Through my research I have found many other artists to base my ideas off:   • Christopher Owens, T-Rex, Mac Demarco, Palma Violets, Everly Brothers etc
Generic conventions   • Film and shots of the band playing live shows, crowd shots etc  • The band and the artist, working, writing music, practices etc  • Their daily lives, out and about, having fun etc  • Or taking a different style, more of a story to match the lyrics and theme  • These will used in conjuncture with the Corey to create something great  
setting and locations   • The location will largely be within the Middlesbrough area  • Settings will include places such as the streets, pubs and bars, home etc  • Some of the shots however will likely be set in venues all over the UK
Characters   • The video will likely feature just the artist and his friends i.e. me :)   • However, the video may also include shots of the public and audiences
Props/Costumes/mise-en-scene   • The video will actually feature very little in the way of this  • The artist and friends will likely be seen in their regular clothes  • The props to be used will simply be just the instruments etc
image/lighting and sound   • The image will hopefully match the genre of music  • A sort of vintage, warm, happy vibe, using greyscales and old cameras  • The video will mostly be moving image with very little still frames
editing and effects   • N/A Other than simple cuts from shot to shot and changing lighting
Use of sound   • The song? This will be chosen by me and Corey himself
E-media  Corey's profile
Intention   • For this, I will be using the already existing fanbase and profile of Corey  • I will use it as a starter that we will then use to spread his profile more  • He already has existing Facebook, twitter and tumblr profiles.  • He has also had a number of articles written about him:  • http://www.hero-magazine.com/article/30909/corey-bowens-got-the-magic-dolphins-and-the-right-idea/

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Treatment

  • 1. Treatment Brief 3 - Broadcast and e-media
  • 2. intention? • I intend to produce a music video around my chosen artist, Corey Bowen. • It will use the conventions I have found in my research i.e. live film • I also intend to utilize E-media, to aid in his rising fame through • This will be done through social media i.e. Twitter, Facebook and Youtube • My end goal is to not only benefit myself in coursework but Corey too. 
  • 3. Broadcast the music video
  • 4. Genre • The genre of Corey's music follows a psychedelic, easy listening nature. • Through my research I have found many other artists to base my ideas off:  • Christopher Owens, T-Rex, Mac Demarco, Palma Violets, Everly Brothers etc
  • 5. Generic conventions • Film and shots of the band playing live shows, crowd shots etc • The band and the artist, working, writing music, practices etc • Their daily lives, out and about, having fun etc • Or taking a different style, more of a story to match the lyrics and theme • These will used in conjuncture with the Corey to create something great  
  • 6. setting and locations • The location will largely be within the Middlesbrough area • Settings will include places such as the streets, pubs and bars, home etc • Some of the shots however will likely be set in venues all over the UK
  • 7. Characters • The video will likely feature just the artist and his friends i.e. me :)  • However, the video may also include shots of the public and audiences
  • 8. Props/Costumes/mise-en-scene • The video will actually feature very little in the way of this • The artist and friends will likely be seen in their regular clothes • The props to be used will simply be just the instruments etc
  • 9. image/lighting and sound • The image will hopefully match the genre of music • A sort of vintage, warm, happy vibe, using greyscales and old cameras • The video will mostly be moving image with very little still frames
  • 10. editing and effects • N/A Other than simple cuts from shot to shot and changing lighting
  • 11. Use of sound • The song? This will be chosen by me and Corey himself
  • 12. E-media Corey's profile
  • 13. Intention • For this, I will be using the already existing fanbase and profile of Corey • I will use it as a starter that we will then use to spread his profile more • He already has existing Facebook, twitter and tumblr profiles. • He has also had a number of articles written about him: • http://www.hero-magazine.com/article/30909/corey-bowens-got-the-magic-dolphins-and-the-right-idea/