2018 west coast_creating_multimedia_content
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The document discusses strategies for creating effective multimedia content and managing social media campaigns. It provides tips for taking good photos with a phone by following rules of composition, lighting and using tools like rule of thirds. Specific advice is given for lighting indoor and outdoor photos. Guidelines are presented for creating engaging "flat lay" photo compositions and video content to drive social media engagement. Methods are outlined for editing images and presenting an appealing Instagram feed.
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2018 west coast_creating_multimedia_content
- 1. Creating Multimedia Content June 2018
- 3. david@dakinane.com Making it go viral?
- 6. david@dakinane.com 5 point social media plan Managing a Social Media campaign Have clear goals Why would anyone share? Tell a story quickly Create visual impact Have a plan – stick to it Emotional response Information at the right time Promoting others Know what to say Post regularly - predictably Plan content in advance Tailor content Drive website traffic Create a bigger presence Set limits Use relevant images Use video 1 = 1000!
- 7. david@dakinane.com Can a phone really take good photos?
- 8. david@dakinane.com Can a phone really take good photos?
- 9. david@dakinane.com Can a phone really take good photos?
- 10. david@dakinane.com Can a phone really take good photos?
- 11. david@dakinane.com Two simple rules Lighting Composition Time of day Relationship to you Artificial Paralells Angle Rule of thirds
- 24. david@dakinane.com Choose and object to photograph then: • Compose a photo using rule of thirds, add some props • Do variations for different platforms 16:9/Square • Don’t forget parallels and parallax • “De-clutter” the background • Consider your tonal range – complimentary colours • Repeat the exercise, consider how you could change the angle, your position, its location to improve/alter the image
- 25. david@dakinane.com Using the sun Warm tones soft light Long shadows Warm tones soft light Long shadows Cool tones Harsh light Short shadows DawnDusk 3-4 hours after 3-4 hours before
- 26. david@dakinane.com Using the sun Strong side shadowStrong side shadow Object masks shadowObject masks shadow
- 27. david@dakinane.com Using the sun Use white foam board To soften the shadows and “fill” in the dark side with more light
- 28. david@dakinane.com Taking photographs inside Warm Cool Mix light sources
- 29. david@dakinane.com Lighting indoors 75% power Side light 25% power Fill light/reflector 100% power Overhead light Soften the light with diffusers Rosco, Tracing paper, baking parchment
- 30. david@dakinane.com Lighting indoors 75% power Side light 25% power Fill light/reflector 100% power Overhead light
- 31. david@dakinane.com “Flat Lay” layout principles 1. Overhead shot 2. Make the composition look “casual” 3. Use composition rules 1. Rule of thirds 2. Leading lines 4. Use daylight or daylight lights 5. Use of plants is very in! 6. Its OK to let objects bleed out of frame
- 32. david@dakinane.com April 2018 Algorithm updates How Instagram rewards content 1. Flat layout content is very popular = engagement = likes/comments 2. Video content 3. Response to comments within 60 minutes of posting 4. 5 unique hash tags – mix up your tags too – Use groups to manage 5. Follow hashtags 6. Build a community – engage with it
- 33. david@dakinane.com “Flat Lay” layout principles
- 34. david@dakinane.com Choose some objects and create a flat lay composition • Use rule of thirds to lay out • Use leading lines • Repeat the exercise, consider how you could change the angle, your position, its location to improve/alter the image
- 38. david@dakinane.com Presenting your Instagram feed Preview app
- 39. david@dakinane.com Creating and editing great videos