Hewlett Packard drop in stocks and customers- reasons. How HP can revive its industry and CEO mishaps.A brief history of HP to present.Like all my presentations, it has to be downloaded before viewing to appreciate effect of transitions- In its raw state, text and images overlap.
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Hp presentation
1. AN IN DEPTH ANALYSIS:
HEWLETT-PACKARD
Business cup challenge: Team Lower 6
2. • Hewlett-Packard has a reputation as being one of the
worlds top tech companies as well as one of the
founders of the infamous Silicon valley. From PCs to
printers to scanners and tablets HP has produced it all
reaching a consumer base in all corners of the world.
But sadly the tech curse of being shot down the tech
king pedestal has caught up with them with their stocks
fluctuating severely since 2001 but make no mistake, HP
is still very much alive in the pc market.
3.
4. Is apple really the worlds largest
handheld computer maker?
• Tough question. To holistically answer this question we must ask
ourselves;
• What exactly is a handheld computer?
• Again, another very controversial topic.
Depending on your definition, handheld
computers Webopaedia.com says;
could include
A portable computer that is small enough to be even in one's hand. Although
tablets, smartphones, iPads and held iPods .
extremely convenient to carry, handheld computers have are replaced
But make no mistake handheld computers not
notebook computers because of their small keyboards and screens. The
NOT to be mistaken for PCs , they come next to
most popular hand-held computers are those that are specifically designed
nowhere when compared to the processing
to provide PIM (personal information manager) most modern as a calendar
power and storage capacity of functions, such
and address book. and can never be fully juxtaposed with
pcs
Some manufacturers unless they acquire that same status. problem by
them are trying to solve the small keyboard
replacing the keyboard with an electronic pen. However, these pen-based
devices rely on handwriting recognition technologies, which are still in their
infancy.
5. So I repeat: Is apple really the worlds
largest handheld computer maker?
• Now that we have established what handheld computers are ; YES
• Apple is the worlds largest handheld computer maker which includes
ipods, smartphones, tablets and pcs. This status is because apple congregates all its
devices under one name with no other company having any IOS manufacturing rights
Tech.fortune.cnn.
com
But if we were to subtract
the more controversial
devices and leave the
Picture from
PCs standing, HP is
Macobserver.com definitely no 1 in pc sales
followed by Dell and
Lenovo, Apple does not
come close.
6. Why is Apple no 1?
• Presently the main Some other reasons consumers gave areto other manufacturers
reason apple is number1 when compared
is the integration with iPads and iPods. Apples security fortification is such that
The great customer service at the a very
synchronizing any apple product with one that is not is apple difficult and
store and the stricter security measures on
complicated process often resulting in the loss of data and especially music from
apple devices.
iTunes unless on e has iTunes on their device ( that itself is not a guarantee). It is a very
smart move on the part of apple to make sure their devices work most efficiently
under their own counterpart software compelling most people who already own one
We did find other reasons why apple
apple device to continue thewould regard it as the best stay on top.
consumers apple way making sure sales
tech provider but • Scenario: were very
most of them
much biased. Windows and android users
• you buy an iPad and you want to send songs via Bluetooth from your phone to your
would also find decide to buy an iPhone,
new device, its not possible so youvarious ways to match up
apples claims of user friendliness, booting
• now you're much more comfortable, but then again, every time you connect your
time, your pc, you lose , quality materials
connect your iPhone tostorage capacitysome songs so you decide to get iTunes,
etc. and therefore in order to remain as
• it great for while because you can buy songsas applicable to iTunes store but
neutral as possible as well straight from the
synchronizing the entire phone with the pc has become a chore so you opt for the
new mac book. Itall consumers, none of their opinions were plus ,
looks way cooler than your previous laptop
expressed in this analysis.
• since you’ve got all apple products you might as well buy the ipod to complete the
entire ensemble.
7. The touch pad and MP3: another
horrible mistake
• The Touchpad , another tech failure that entered the tablet market had the same problems as other
tablet failures. It lacked 3rd part apps and had a terrible operating system, the WebOS. It had completely
misplaced priorites , everyone knows that upon entering the tablet game one needs two basic
properties: an attractive OS and truckload of apps.
• HP didn’t put as much time and passion to build up webOS. WebOS had poor Webkit roots (a built-in
engine designed for use with browsers). As a result it made the apps on WebOS just too slow to even
compete with giants such as Apple iOS and Android.
• Instead of HP building up on WebOS hardware, they spent their time into launching the Veer
(smartphone) and the TouchPad, whose predecessors had very poor sales.
• HP relied on other companies to build its processors. As a result it didn’t have much control over widgets.
Since the making of the iPad and the iPhone 4, Apple has been designing their own chips.
• The TouchPad was just the iPad’s doppelgänger, which was sold for the same price. With the TouchPad
running on WebOS, with fewer and slower apps, and looked like the iPad with the same price, why would
consumers consider buying it at all? HP has already discontinued all WebOS devices, as well as dropped
the price of the TouchPad, for $399 for 16GB and $499 for 32GB, to $99.99. picture from engadget.com
• How about the MP3? Ask anyone on the street “what do you think of the HP MP3 player?” All you’d get is
a blank, cold stare and a shrug. Not only were the MP3 players uncreative and overshadowed by the
iPod, they were marketed terribly with close to no advertisements or promotions.
8. Dwindling Market
• One of the main issues with Hewlett-Packard is its management. Since the initial founders
left, HP has failed in finding the right manager for the company. Regardless of who the
CEO was, when growth fell under expectations, management immediately pursued a
quick and expensive deal, in hopes of gaining market share. However, putting too much
faith into deals that "look good" will not replace the benefits of concentrating on research
and development and the next generation of products that could boost sales. It is easy
to make deals, but very hard to make them work. For instance, the disastrous $11 billion
acquisition of Autonomy in 2011 forced them to take an $8.8 billion write-down on the
value of company in 2012. Consequently, Hewlett-Packard is now facing shareholder
lawsuits since they failed to examine properly Autonomy's finance's before acquiring it.
• Hp also purchased Palm, an American smart phone manufacturer in April 28, 2010 for
$1.2B, a business that was once the industry leader, but had no compelling products in
the development pipeline. HP did use Palm to launch a Touchpad tablet, but it was too
late and as before explained ,had so few applications that the product was recalled
from retailers after only 49 days. Clearly, the start of the trend towards mobile, smart
phones and a different client model for computing was one that hp appeared unable to
adjust to. The shift of attention from PCs to the touchpad allowed its immediate
competitors like Asus, Acer and Lenovo to gain a significant portion of its market share.
9. And drastic stock value reductions
• From thefiscaltimes.com ( why hp is dow jones biggest loser )
• “The lack of stability at the board and CEO level, which are
related, has made it very difficult for HP to reach any kind of a
steady state, and the strategies that each CEO has brought forward
have been dramatically different than their predecessor,” says
analyst Rob Enderle of the Enderle Group. “Carly Fiorina was heavily
focused on consumer, Mark Hurd was heavily focused on cost
reduction and corporate, Apotheker, for as little as he lasted, was
heavily focused on software, and Meg Whitman right now is heavily
focused on trying to fix HP. So the end result is they’ve had a lot of
massive changes in terms of leadership and direction.”
• The years of turmoil in 2010 led Joe Nocera of The New York Times to
call HP’s “the Most Inept Board in America”
• Since 2001, HP had spent a reported $67 billion on mergers and
acquisitions, more than double its current market value of around
$28 billion. That market cap isn’t much higher than the value of
writedowns, restructuring charges and deal-related expenses HP has
taken since 2006.
From this information, it
can be inferred that
the constant
fluctuations and
fallacious mergers has
led HP’s stock to the
gallows and has
resulted in its gradual
decrease.
Picture from
commons.Wikimedia.org
10. Team lower 6
• Daisy Sowah
It is unsure whether or not HP can bounce back to its former glory in the market.
• Leiya Salis
In fact the present CEO, Meg Whitman who is focused on • Amina Seini clearly
‘fixing’ HP has
stated that HPs renovation is a multi-year project and that • Kofi Opuni-Frimpong
investors and
Extra
shareholders have to be patient. HP may have lost its market in north America
END OF
Acknowledgement for
but most investors seem to have forgotten that that is not the only market there
the best chemistry
PRESENTATION
Special
is, African so much are
teacher in the world;
Thank you a markets for booming and it would be worthwhile to look into that to
Acknowledgement
because HP already has a stellar reputation (in fact an HPDavid Antwi , a very
laptop running the
Mr Noble Nazaar
your time
windows 8 software is what was used throughout this analysis.) research partner
helpful
Daisy Sowah: the powerpoint wizard & researcher for HP’s loss of stock value
Leiya Salis: all about Apple handheld computers researcher
Amina Seini: researcher for Asus and Acer
Kofi Opuni-Frimpong: failure of the HP tablet and MP3 issue researcher