1. Training Day 11/19/09

2. Dacia Gulledge Director of Customer Services

3. » AGENDA 10:00AM-11:30 - PAGES & PANELS 11:30-11:40 - BREAK 11:40-1:10PM - EVENTS & FORMS 1:10-2:00 - LUNCH 2:00-3:30 - SYNDICATION / MEDIA 3:30-3:40 - BREAK 3:40-5:30 - Q & A/LAB (OPTIONAL)

4. PAGES

5. Search-Friendly Pages

6. Search-Friendly Pages - Why? Gain exposure on search engines Improve searchability of content Increase accessibility

7. Search-Friendly Pages - How? Descriptive search titles Descriptive search summaries Use warm conversational words Remember changes aren’t instant

8. Panels

9. Panels Pre-made - Community Content portal Custom - Panels Manager Publish and Expire Apply to multiple pages/areas

10. Practical Applications Content rotation Publicity Content sharing Site navigation Communication Awareness Advertising/Marketing

11. Events

12. Forms

13. Practical Applications Event registrations Room reservations Prayer requests Publicity requests Surveys/Applications Information Changes Reporting, Voting, Financial pledges, etc.

14. How Forms Work Create input fields on site Viewer inputs info & clicks submit Results are sent via email

15. Where Forms Can Be Used Events Panels Pages Any content area with form tools on the toolbar

16. Syndication / Media

17. Managing Media

18. Using Media on Your Site Capture your audio / video Prepare file using editor / transcoder Add to site

19. Editing Video Quicktime Pro - $30 (for Mac or PC) Adobe Premiere Elements - $100 CyberlinkPowerDirector - $70 Audio Audacity - free Wavepad - free

20. Video File Formats WMV – Windows native video format MOV – Quicktime (Apple) native video format AVI – Raw video format (largest size) SWF/FLV – Flash video format (smallest size) MPEG4 - Quicktime (Apple) proprietary format

21. Audio File Formats WMA – Windows native audio format MP3 – Universal audio format (preferred)

22. Somebody gave me this CD to “put on our website” Options iTunes Windows Media Player

23. Ripping (Windows Media)

24. Importing (iTunes)

25. Media Distribution Options Place directly on site Link to file Embed in page Upload to Media manager Share on media site (E-zekiel.tv) Create podcast in Syndication manager

29. Syndication Subscription based News Feeds Blogs Podcasts

30. Syndication RSS - “printable” Newsletters, news updates, blogs, etc. Podcast Media - audio, video, etc.

31. - REALLY SIMPLE SYNDICATION

32. Thanks for coming! stay in touch @ axletreemedia.com