Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Monetizing Flash Applications

3,197 views

Published on

Flash as an idea advertisement platform.
Flash Advertisement methods in: Video, Games and facebook applications

Published in: Business, Technology
  • Be the first to comment

Monetizing Flash Applications

  1. 2. <ul><li>Internet Business Models </li></ul><ul><li>Advertisement options today </li></ul><ul><li>Flash File Format & Advertisements </li></ul><ul><li>Flash Video – Why does it dominate the web </li></ul><ul><li>New revenue models in Flash video </li></ul><ul><li>Flash as Information carrying Layer </li></ul><ul><li>Non-Video Flash Applications </li></ul>
  2. 4. <ul><li>Revenue Models </li></ul><ul><ul><li>Advertisement </li></ul></ul><ul><ul><li>Referral </li></ul></ul><ul><ul><li>Subscription fees </li></ul></ul><ul><ul><li>Per interaction model </li></ul></ul><ul><ul><li>No revenue model – Exit </li></ul></ul><ul><li>Advertisement is not: </li></ul><ul><ul><li>SPAM </li></ul></ul><ul><ul><li>Bad Service </li></ul></ul><ul><ul><li>Users needs and use Advertisement </li></ul></ul>
  3. 5. <ul><li>CPM – Cost Per Mille, Payment for thousend exposures </li></ul><ul><ul><li>Expose Ad to user </li></ul></ul><ul><ul><li>User might not click on it </li></ul></ul><ul><li>CPC – Payment only per click </li></ul><ul><ul><li>Most common </li></ul></ul><ul><li>CPA – Payment per Action </li></ul><ul><ul><li>Purchase service </li></ul></ul><ul><ul><li>Fill inquiry / Details form </li></ul></ul><ul><li>Mixed business model </li></ul><ul><ul><li>Payment per click / Per Mille(CPM) </li></ul></ul>
  4. 6. <ul><li>Advertisement type </li></ul><ul><li>Text Based </li></ul><ul><li>Rich Graphic Advertisement – Flash </li></ul><ul><li>Advertisement Sources </li></ul><ul><ul><li>Google Ads </li></ul></ul><ul><ul><li>Other Ad networks Ads </li></ul></ul>
  5. 7. <ul><li>Flash is the best format for creating reach Internet Ads </li></ul><ul><li>Flash Related Advertisement </li></ul><ul><ul><li>Rich Content Banners </li></ul></ul><ul><ul><li>Interactive/Call-to-Action Banners </li></ul></ul><ul><ul><li>Video clips transformed to banners </li></ul></ul>
  6. 8. <ul><li>Referral </li></ul><ul><ul><li>You like this Song? – Buy it now at Amazon !! </li></ul></ul><ul><ul><ul><li>I get referral fee </li></ul></ul></ul><ul><li>Subscription fees </li></ul><ul><ul><li>Business service – Linkedin </li></ul></ul><ul><ul><li>Content download - Rhapsody music service by real </li></ul></ul><ul><li>Per interaction model </li></ul><ul><ul><li>iTunes – per song payment ~1$ </li></ul></ul><ul><ul><li>Guba – per video payment 45c-99c </li></ul></ul>
  7. 10. <ul><li>Flash Movie / SWF </li></ul><ul><li>File type: .swf </li></ul><ul><li>Includes: </li></ul><ul><ul><li>Graphics, text, video </li></ul></ul><ul><ul><li>Video controls </li></ul></ul><ul><ul><li>Client logic </li></ul></ul><ul><li>Plays in: </li></ul><ul><ul><li>Flash Player </li></ul></ul><ul><li>Served from: </li></ul><ul><ul><li>Web server </li></ul></ul><ul><li>Synonyms: </li></ul><ul><ul><li>Application </li></ul></ul><ul><ul><li>Video player </li></ul></ul><ul><li>Web Page </li></ul><ul><li>File type: .htm, .html, .asp, etc … </li></ul><ul><li>Flash video / FLV </li></ul><ul><li>File type: .flv </li></ul><ul><li>Includes: </li></ul><ul><ul><li>Video </li></ul></ul><ul><li>Plays in: </li></ul><ul><ul><li>.swf </li></ul></ul><ul><li>Served from: </li></ul><ul><ul><li>Web server </li></ul></ul><ul><ul><li>Flash Communication Server </li></ul></ul>
  8. 11. <ul><li>Headers in the beginning of the file. Why? </li></ul><ul><li>Video support: </li></ul><ul><ul><li>SPARK </li></ul></ul><ul><ul><li>TrueMotion VP6 </li></ul></ul><ul><ul><li>H264 Codec for Video streaming (not live) </li></ul></ul><ul><li>Audio </li></ul><ul><ul><li>Nelly Moser codec by ASAO </li></ul></ul><ul><ul><li>MP3 Codec </li></ul></ul><ul><ul><li>ADPCM (not compressed) </li></ul></ul><ul><li>Alpha Channel </li></ul>
  9. 12. <ul><li>Vector Graphic Format </li></ul><ul><li>Container file </li></ul><ul><li>Includes FLV files </li></ul><ul><li>Action Scripts </li></ul><ul><li>Players </li></ul>
  10. 13. <ul><li>Encoding a special video version for each user is: </li></ul><ul><ul><li>Expensive </li></ul></ul><ul><ul><li>Degrades the video </li></ul></ul><ul><li>SWF Enables: </li></ul><ul><ul><li>Using one video version stored in FLV </li></ul></ul><ul><ul><li>Changing the text or image stored in the outer SWF per user </li></ul></ul>
  11. 15. <ul><li>Flash is the tool for web video . </li></ul>
  12. 18. <ul><li>“ It Just Works” </li></ul><ul><li>Interactive (scripts) </li></ul><ul><li>Designed for Advertisements </li></ul><ul><li>Easy Embedding </li></ul><ul><li>Low Cost / Royalties </li></ul><ul><li>Building, Testing & Distributing Player </li></ul>Brand Marketing Train, Educate, Inform Advertising Media/Entertainment Corporate Presentation
  13. 19. <ul><li>Reach more people </li></ul><ul><li>Ubiquity = no client download required </li></ul>Source: NPD Online survey, conducted September 2004 60 0 20 100 % of internet users 80 40 QuickTime Player 59.2% Macromedia Flash Player 98.2% RealOne Player 58.9% Microsoft Windows Media Player 50.8%
  14. 20. <ul><li>Encode once, reach all platforms </li></ul><ul><li>Lower Dev and QA costs </li></ul><ul><li>Lower customer support costs </li></ul><ul><li>Continuity across platforms </li></ul>Sample Test Plan BEFORE : Sample Test Plan AFTER : <ul><li>WinXP + IE7 </li></ul>
  15. 21. <ul><li>2002 - Flash Player 6 </li></ul><ul><ul><li>Flash adds Sorenson’s video SPARK codec </li></ul></ul><ul><ul><ul><li>Works only in streaming mode </li></ul></ul></ul><ul><ul><ul><li>=>Requires Flash Communication Server </li></ul></ul></ul><ul><ul><ul><li>=>Expensive => Low adaptation </li></ul></ul></ul><ul><li>2003 – Flash Player 7 </li></ul><ul><ul><li>Introduction of “Progressive Download” </li></ul></ul><ul><li>2005 – Flash Player 8 </li></ul><ul><ul><li>Flash Adds On2 VP6 codec </li></ul></ul>(Short)
  16. 22. <ul><li>Not Streaming !!! </li></ul><ul><li>Enables viewing the stream while it is downloaded – </li></ul><ul><li>Streaming experience with lower cost </li></ul><ul><li>Progressive Download is the enabler of Youtube/Metacafe </li></ul><ul><li>Blue – Total KB Downloaded </li></ul><ul><li>Red – Total KB Played </li></ul><ul><li>Yellow - KB played per second </li></ul>
  17. 24. <ul><li>Pre and Post Roll </li></ul><ul><li>Overly </li></ul><ul><li>Is that all? </li></ul>Doomsday Movie advertisement as Overlay on a pre-roll of Doomsday video
  18. 25. <ul><li>Advertisement creation tools in PLYMedia </li></ul><ul><ul><li>Enables: Ad + Original Video </li></ul></ul><ul><li>Advance Advertisement creation tool in AdItAll </li></ul><ul><ul><li>Enables Ad + Images, transitions Sound effects etc </li></ul></ul>
  19. 26. <ul><li>Video greetings tools by IPN </li></ul><ul><li>Pay attention n to the 3D effect caused by Z-order </li></ul>
  20. 27. <ul><li>Seambi </li></ul>
  21. 28. <ul><li>Streams live video from one peer to the other using Flash Media server </li></ul><ul><li>Example: </li></ul><ul><ul><li>BlogTV </li></ul></ul>
  22. 29. <ul><li>Customize the flash player for: </li></ul><ul><ul><li>Simplicity </li></ul></ul><ul><ul><li>Viral Viewing / Social Viewing </li></ul></ul><ul><ul><li>Recommendations </li></ul></ul>
  23. 31. <ul><li>Add information about the video: </li></ul><ul><ul><li>Subtitles </li></ul></ul><ul><ul><li>Face recognition </li></ul></ul><ul><ul><li>Object tracking and advertisement </li></ul></ul>
  24. 34. <ul><li>Mouse over shows info </li></ul><ul><li>Do you want to buy an unmanned attack aircraft? </li></ul><ul><ul><li>Referral Business Model </li></ul></ul>
  25. 35. <ul><li>Detectors </li></ul><ul><ul><li>1 st level detector </li></ul></ul><ul><ul><li>2 nd Level detector </li></ul></ul><ul><li>Owner Information Gathering </li></ul><ul><li>Video and Voice information gathering ->XML </li></ul><ul><ul><li>Search engine registration </li></ul></ul><ul><ul><li>Ad Insertion </li></ul></ul><ul><ul><li>Ad Context </li></ul></ul><ul><ul><li>Category </li></ul></ul>
  26. 36. 1 st level detectors 2 nd Level Detectors Fast, Slow, more processing Process the entire video Pass video/audio sequences to 2 nd level detectors Process only segments of the video/Audio Face detection Voice/Music detection Piracy Detection, Text Detection Scene change detection Face Recognition OCR – Text understanding Artist/Song recognition
  27. 37. <ul><li>Methods </li></ul><ul><ul><li>Detect watermark materials </li></ul></ul><ul><ul><ul><li>Complicated </li></ul></ul></ul><ul><ul><ul><li>No standard </li></ul></ul></ul><ul><ul><li>Logo Detection and Identification </li></ul></ul><ul><ul><ul><li>Simple, easy to implement, working </li></ul></ul></ul>Process
  28. 39. <ul><li>Take a Flash application that might cost Money and sponsor it using Advertisements </li></ul>Betty Ford Addiction Center, Wana bet You need it?
  29. 40. <ul><li>Facebook is Hot </li></ul><ul><ul><li>15 Billion Dollar Hot </li></ul></ul><ul><li>Facebook applications are hot </li></ul><ul><ul><li>But vampires are starting to get boring </li></ul></ul><ul><li>Cool Facebook applications requires: Flash !!! </li></ul>
  30. 41. <ul><li>HTML/Javascript editors </li></ul><ul><ul><li>Cross Platform problems </li></ul></ul><ul><ul><li>Are not fun/ Video enabled like Flash editor </li></ul></ul><ul><li>Flash Text/Image/Sound/Video Editor are the best </li></ul><ul><li>Example </li></ul>

×