The following high-level challenges from SalzburgerLand Tourism (SLT - a Public Administration responsible for supporting tourism in the region of Salzburg) have shaped the Open Linked Data Strategy implemented by Insideout10 (an Italian company focused on Open Data and Semantic Web Publishing) using the Redlink platform (Redlink GmbH is company offering linked data publishing services and content analysis as-a-service in the cloud): 1. Cross-platform publishing: As more travellers begin massively using mobile devices the entire service offering shall be re-engineered targeting a comprehensive mobile user experience. 2. 3rd Party Content Syndication: With the increasing growth of location based social mobile apps (SoLoMo = Social + Local + Mobile) a large amount of information is nowadays directly delivered to travellers by 3rd party applications such as FourSquare, Facebook or Google. 3. Semantic Search Optimisation: As commercial search engines (Google, Bing, Yahoo!, Yandex and more) are starting to use semantic search more and more users are taking advantage of conversational search and voice-enabled application like Siri and Google Now. 4. Linked Data Ecosystem: Engaging with the local communities is key to nurture and maintain the virtuous circle of information between tourist operators, citizens, local businesses and tourists.