SlideShare a Scribd company logo
1 of 66
promotion
news
Contrast
Alignment
Repetition
Proximity
CARP
Proximity
Items relating to each other should be grouped together
Anita Read
Information Librarian 01443 480480
Library and Student Centre University of South Wales
Anita Read
Information Librarian
Library and Student Centre
University of South Wales
01443 480480
Source:TheNon-DesignersDesignBookbyRobinWilliams
Source:TheNon-DesignersDesignBookbyRobinWilliams
Contrast
Alignment
Repetition
Proximity
CARP
Alignmen
t
Alignment
Alignment
Nothing should be placed
at random on the page
Anita Read
Information Librarian
Library and Student Centre
University of South Wales
01443 480480
Anita Read
Information Librarian
Library and Student Centre
University of South Wales
01443 480480
Anita Read
Information Librarian
Library and Student Centre
University of South Wales
01443 480480
Welcome to the Library . . .
You can visit us at any of our five campus libraries
for help with finding information, to access a PC or to find
a place to study. Each library offers a range of study
spaces to suit your needs.
Our friendly and knowledgeable staff are on hand to
provide guidance and support. Talk to us in person,
online, or on the telephone.
Contrast
Alignment
Repetition
Proximity
CARP
Contrast
Alignment
Repetition
Proximity
CARP
ContrastMake your reader want to look at the page
ColourContrast
Size
Contrast
SizeContrast
Type style
Contrast
Sans serif
Decorative
Script
Slab serif
Anita Read
Information Librarian
Library and Student Centre
University of South Wales
01443 480480
Anita Read
Information Librarian
Library and Student Centre
University of South Wales
01443 480480
Who’s the Boss?
Hierarchy
Read me
first!
Read me next
If you are interested and you have a bit of time
then could you please read me?
Don’t be
afraid!
White Space
Why do we need it in design?
Anita ReadInformation Librarian
Library and Student Centre
University of South Wales
01443 480480
Anita Read
Information Librarian
Library and Student Centre
University of South Wales
01443 480480
Anita Read
Information Librarian
Library and Student Centre
University of South Wales
01443 480480
Pet Hates
Things you should try to avoid…
Borders around your text
should be used with care
Make sure you use
enough white space
Don’t use too many colours
or combine too many typefaces
(use 2-3 max and make them different)
PLEASE DO NOT TYPE BODY
TEXT IN UPPER CASE
AND NEVER, EVER, EVER
USE A COMBINATION OF
ANY OF THESE!
Never underline headings.
(Unless you’re using a manual
typewriter.)
Avoid using
Comic Sans
abc 123
L
I
B
R
A
R
Y
LIBRARY
LIBRARY
Acknowledgements
The Non-Designer’s Design Book by Robin Williams
http://en.fotolia.com (all photos except the polar bear)
http://design.weblogsinc.com/
Thank you for listening!

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