8. Instincts operate at the
deepest biological level; they
are natural dispositions
towards patterns of behavior.
9. The psychologist Abraham Maslow
arranged these human needs in a
hierarchy, with higher-level needs less
likely to be fulfilled.
Cognitive Needs Maslow’s Hierarchy of Human Needs
Belongingness and Love Needs
Biological and Physiological Needs
10. Cult Brands leverage higher-level needs
to develop mutually beneficial
relationships with their customers.