This document provides instructions for an assignment to draft a stance essay. Students are asked to take a position on a topic and write a 3-4 page paper supporting their position with evidence from assigned readings. The paper must be in third person, include an introduction with thesis, 3 body paragraphs supporting the thesis points, a conclusion, and follow formatting guidelines. It provides guidance on elements to include, style requirements, grading criteria, and due date. The assignment aims to have students express and argue for their perspective on an issue while incorporating research.

1. ENG 115
ASSIGNMENT 2: STANCE ESSAY DRAFT
Due Week 7 and worth 100 points
For your next assignment, you will writea stance
essay. A stance essay takes a position on
a topic and argues and supports that
position with evidence. Consider your topic:
· What possible positions/arguments are there?
· What position resonates with you? (Which position do
you believe is correct?)
· What are your main points?
· What are the counterpoints? Are you ready to
dispute them?
· Do you have enough evidence to effectively support
your argument?
For the stance essay, your personal voice (your
perspective) should come through. This is
just like assignment 1, except you should
maintain a formal tone.For this essay, you will
need to support your points with credible
sources. You’re ready to take a position on
the topic you have been writing about!

2. Important note: Stance Essays DO incorporate
research exclusively from the WebText. DO NOT
use outside sources. If you have
written a Stance Essay in a previous course,
please reach out to your professor to see if
you can re-use it. You are not permitted to
use ANY paper from an unrelated current or past
course.
INSTRUCTIONS:
You are required to use your WebText to draft your
essay in the templates!
Compose a three-four (3-4) page paper in which
you do the following:
1. Use third person point of view (POV) and the
appropriate voice and tone throughout your
paper.
a. Did you use third person pronouns? (he, she, they,
their)
b. Does your personality carryover in your writing?
Are your word choices personal and consistent?
c. Is the tone formal? Does it express your attitude
about the topic?
2. Write an introduction paragraph, which
includes your thesis statement. It is suggested
that this paragraph contain 5-7
sentences.

3. a. Does your introduction include solutions or
approaches on the topic?
b. Does your thesis statement include three supporting
reasons that clearly express your stance on
the topic?
c. Is your thesis statement clear and concise?
d. Does your introduction provide a preview of
the rest of your essay?
3. Write a supporting/body paragraph for each of
the three (3) points/reasons from your thesis
statement. It is suggested
that each paragraph contain at least 5-7 sentences.
a. Do your body paragraphs support each point of
your thesis with relevant examples or statistics?
b. Do you address the opinions or concerns that
your audience might have?
c. Did you paraphrase, quote, or summarize
properly to avoid plagiarism? Did you
comment on each quotation? Do
you limit quotes to no more than 25 words.
4. Write with logic and with transitions throughout
your paper?
a. Are your ideasconsistent and well-organized, i.e.,
chronological order or order of importance?
b. Do your ideasflow from one sentence to the next
and one paragraph to the next, in the order
presented in your
thesis statement?
5. Write a conclusion paragraph. It is

4. suggested that this paragraph contain 5-7 sentences.
a. Did you paraphrase or restate the thesis in
a new way?
b. Did you leave a lasting impression, so
that your readers continue thinking about your
topic after they have finished
reading?
6. Apply proper grammar, mechanics, punctuation
and SWS formatting throughout your paper.
a. Did you check your grammar?
i. The way words are put together to make
units of meaning: Sentence structure, pronoun-
agreement, etc.
b. Did you check your essay for mechanics?
i. All the “technical” stuff in writing: Spelling,
capitalization, use of numbers and other symbols,
etc.
c. Did you check the punctuation?
i. The “symbols” used to help people read/process
sentences the way you want them to be heard
and
understood: Periods, question marks, commas, colons,
etc.
d. Did you format according to SWS style? (See
requirements below.)
SWS FORMATTING REQUIREMENTS:

5. Your assignment must follow these general SWS
formatting requirements:
• Be typed, double-spaced, using Times New Roman
font (size 12), with one-inch margins on all sides.
It should also have
numbered pages, indented paragraphs, and a
numbered Source List.
• Include a cover page containing the title of
the assignment, the student’s name, the
professor’s name, the course title, and
the date. Note: The cover page is not included in
the required assignment page length of three-
four (3-4) pages.
• In-text citations follow SWS style, using
attributive tags and signal verbs.
• Did you cite at least three to four (3- 4) sources
from the WebText ? Do your sources support
your position?
• Have you used SWS in-text citations to document
your sources? (Author's last name, number
indicating the order in which
you used the source in the paper.) For example,
the first source in your paper would look
like this: (Wielding, 1).
• Do you have a source list?
1. Did you number your sources?
2. Did you list the sources in the order in
which you use them in the paper?
3. Did you include major identifying information
for each reference?
4. Did you apply a consistent and SWS-style

6. flow of information? (Author's first and last name,
Title of the source,
date it was published, comment on where you
found it, and page numbers.) For example: Natalie
Goldberg. 2016.
Writing Down the Bones: Freeing the Writer
Within. p.100-126. ISBN-13: 978-1590307946
• Refer to the Soomo webtext or check with
your professor for any additional instructions.
POINTS:
100 ASSIGNMENT 2.1: STANCE ESSAY DRAFT
Criteria
Unacceptable
Below 60% F
Meets Minimum
Expectations
60-69% D
Fair
70-79% C
Proficient
80-89% B
Exemplary

7. 90-100% A
1. Point of
View (POV),
Voice, and
Tone
Weight: 10%
Did not use third
person POV at all in
the paper. Voice is
inconsistent and
lacks personality or
identity throughout
the paper. Tone is
not formal and
attitude is
unrecognizable
throughout the
paper.
Uses third person POV in a
couple sentences of the
paper. Voice may be
inconsistent and lacks
personality or identity
throughout most of the
paper. Tone is mostly
informal and attitude is
mostly unrecognizable
throughout most of the
paper.
Uses third person POV
throughout some of the
paper. Voice is

8. somewhat consistent
and personality or
identity is somewhat
evident throughout the
paper. Tone is fairly
formal and attitude is
somewhat recognizable
throughout most of the
paper.
Uses third person POV
throughout most of the
paper. Voice is mostly
consistent and
personality or identity is
evident throughout most
of the paper. Tone is
adequately formal and
attitude is recognizable
throughout the paper.
Uses third person
POV throughout
the paper. Voice is
consistent and
personality or
identity is evident
throughout the
paper. Tone is
completely formal
and attitude is
easily recognizable
throughout the
paper.
2.

9. Introduction
and Thesis
Weight: 15%
Introduction does
not include
solutions or
approaches on the
topic. Thesis
statement does
not include 3
supporting reasons
that clearly
expresses stance
on the topic; it is
not clear, and/or it
is wordy. It does
not give a preview
of the rest of the
essay.
Introduction attempts to
offer solutions or
approaches on the topic.
Thesis statement may not
include 3 supporting
reasons and/or may not
clearly express stance on
the topic; it is not entirely
clear; and/or it is wordy. It
barely previews the rest of
the essay.
Introduction includes
partial solutions or

10. approaches on the topic.
Thesis statement includes
3 supporting reasons
and/or partially expresses
stance on topic; it is fairly
clear, and/or concise. It
somewhat previews the
rest of the essay.
Introduction includes
effective solutions or
approaches on the topic.
Thesis statement includes
3 supporting reasons
and/or effectively
expresses stance on topic;
and is sufficiently clear
and concise. It gives an
adequate preview of the
rest of the essay.
Introduction
includes compelling
solutions or
approaches on the
topic. Thesis
statement includes
3 supporting
reasons and/or
fully expresses
stance on topic;
and is completely
clear and concise. It
gives a completely
effectual preview
of the rest of the

11. essay.
3.
Supporting
Paragraphs
Weight: 20%
Did not writeor
incompletely wrote
supporting
paragraphs for
each point from
the thesis
statement. Does
not consider
opinions or
concerns of the
audience. Does not
properly
paraphrase and/or
comment on each
quote. 1 webtext
source are
present.
Insufficiently wrote
supporting paragraphs for
each point from the thesis
statement. Insufficiently
consider opinions or
concerns of the audience.
Inadequately paraphrases
and/or comments on each
quote. 2 webtext sources
are present.

12. Partially wrote
supporting paragraphs
for each point from the
thesis
statement. Somewhat
considers opinions or
concerns of the
audience. Partially
paraphrases and/or
comments on each
quote. 2-3 webtext
sources are present
Satisfactorily wrote
supporting paragraphs
for each point from the
thesis
statement. Adequately
considers opinions or
concerns of the audience.
Satisfactorily paraphrases
and/or comments on each
quote. 3 webtext sources
are present.
Clearly wrote
supporting
paragraphs for
each point from
the thesis
statement. Fully
considers opinions
or concerns of the
audience.
Completely

13. paraphrases
and/or comments
on each quote. All
3 webtext sources
are present.
4.
Transitions
and Logic
Weight: 15%
Ideas are
inconsistent
and/or are not
presented in a
logical order.
Transition words
are not used
effectively to
Ideas may not be
consistent and/or are
inadequately presented in
a logical order. Transition
words are used
ineffectively to move from
one idea, paragraph,
and/or sentence to the
Ideas are fairly
consistent and/or are
partially presented in a
logical order. Transition
words are used
somewhat effectively to
move from one idea,

14. paragraph, and/or
Ideas are mostly
consistent and/or are
presented in a logical
order. Transition words
are used adequately to
move from idea,
paragraph, and/or
sentence to the next
Ideas are
completely
consistent and/or
are clearly
presented in a
logical order.
Transition words
are used
move from one
idea, paragraph,
and/or sentence
to the next
throughout the
paper. Body
paragraphs are
not in the order
presented in the
thesis statement.
next throughout most of
the paper. Body
paragraphs may not in the

15. order presented in the
thesis statement.
sentence to the next
throughout some of the
paper. Body paragraphs
are partially in the order
presented in the thesis
statement.
throughout most of the
paper. Body paragraphs
are mostly in the order
presented in thesis
statement.
effectively to
move from idea,
paragraph, and/or
sentence to the
next throughout
the paper. Body
paragraphs are in
the order
presented in thesis
statement.
5.
Conclusion
Weight: 15%
Conclusion does
not paraphrase or
rephrase the
thesis in a new
way. It does not

16. leave a lasting
impression.
Conclusion attempts to
paraphrase or rephrase
the thesis in a new way. It
attempts to leave a lasting
impression.
Conclusion paraphrases
or rephrases some of the
thesis in a new way. It
sufficiently left a lasting
impression.
Conclusion adequately
paraphrases or rephrases
the thesis in a new way.
It was somewhat
effective in leaving a
lasting impression.
Conclusion
effectually
paraphrases or
rephrases the
thesis in a new
way. It left a
powerful lasting
impression.
6. Grammar, There are more There are 7-8
mechanics, There are 5-6 mechanics, There
are 3-4 mechanics, There are 0-2
Mechanics, than 8 mechanics, grammar, and
grammar, and grammar, and mechanics,

17. Punctuation, grammar, and punctuation errors. The
punctuation errors. The punctuation errors. The
grammar, and
and SWS punctuation paper is double-spaced; paper
is double-spaced; paper is double-spaced;
punctuation
Formatting errors. The paper font is correct;
margins font is correct; margins font is correct;
margins errors. The paper
Weight: 25% is not double- are one-inches on
any are one-inches on any are one-inches on
any is double-spaced;
spaced; font is sides, and, there is a cover
sides, and, there is a sides, and, there is a
font is correct;
incorrect; margins page. It only includes 1 of
cover page. It includes 2 cover page.
It includes 3 margins are one-
are not one-inch the following of the following of
the following inches on any
on all sides, and, elements: page numbers elements:
page numbers elements: page numbers sides; and,
there is
there may not be and indented paragraph. and
indented and indented paragraphs. a cover
page. It
a cover page. It All citations are missing or
paragraphs. Body Body paragraphs include
includes all of the
does not have have been used paragraphs include
in- in-text citations, and following
page numbers and improperly in the essay
text citations, and attributive tags and signal
elements: page
indented and source list. attributive tags and verbs

18. are mostly numbers and
paragraphs. Did signal verbs are effective.
Webtext indented
not appropriately sufficiently used. Some
sources are properly paragraphs. Body
use in-text WebText in-text cited with some
errors. paragraphs include
citations citations are improperly Source list is
mostly in-text citations,
throughout the placed, missing, or not correct.
and attributive
body. No source developed. Most of the tags
and signal
list. source list is correct. verbs are
effectively used.
Webtext sources
are properly cited
with few or no
errors. Source list
iscorrect.
SOCIAL MEDIA MARKETING
4
Social Media Marketing
Shantina Bankston
Professor DR. RON DAVIS
June 5, 2020

19. Running head: SOCIAL MEDIA MARKETING
Social Media Marketing
Social media marketing has gained a lot of popularity all over
the world because as time goes by, more social media platforms
are developed and more people subscribe to these platforms.
Social media marketing is a marketing technique employed by
companies all over the world to market their products and
services using the internet (AG, 2020). Various reasons
influence companies to use social media marketing over other
methods of marketing, but the major reason is that social
marketing makes it possible for companies to access markets
from all over the world (AG, 2020). Many marketing techniques
are implemented all over the world by both small and large
companies but social media is the most effective tool for
marketing products and services due to its cost-effective,
customer satisfaction, and brand awareness.
Cost-Effective
This is the main reason why many companies prefer social
media marketing; online platforms make it possible for
companies to access a lot of people irrespective of their
geographical distances but still use the least amount for
advertisement. Unlike other forms of marketing online
marketing requires few resources, for example, social media
platforms, personnel with knowledge in online marketing, and
adverts that will be posted on social media platforms ("7
reasons why social media marketing is important for your
business", 2020). Similarly, companies can make more profits
from using this marketing strategy because they will make little
investment but the platforms have the ability of generating a lot
of revenue for the organizations. Other marketing techniques

20. such as mainstream media, television, and radio require a lot of
investment where the companies are required to pay for airtime,
and the cost of airtime depends on the length of the advert
meaning that the longer the advert the higher the costs, while
for social media marketing once an advert is posted, it will stay
on the platform for as long as the company sees fit at no
additional costs.
Improved Customer Satisfaction
Social media platforms have increased interaction between
companies and their customers. The platforms have brought
about a bridge between these two groups and this means that the
companies can get feedback from their customers on the quality
of their products or how products and services that are produced
by the companies have the ability of satisfying their needs and
requirements ("7 reasons why social media marketing is
important for your business", 2020). By analyzing the feedback
received from customers, the company can improve on the
quality of products and services that it offers to its customers
hence increased customer satisfaction. The success of many
companies greatly depends on the responses that they receive
from their customers. The fact that social media marketing
makes it possible for the companies to interact with their
customers, gives it an added advantage over other methods of
marketing.
Improved Brand Awareness
Social media platforms are not geographically limited meaning
that an individual from any part of the world can have access to
the posts that are made companies. If an organization
implements buzz marketing, then the companies brand will
enjoy popularity. Buzz marketing is an advertisement technique
that is designed to create a conversation about the products and
services offered by a company. Social media platforms
including Twitter and Facebook are the most common
advertisement platforms and they have subscribers in millions

21. meaning that when a company posts a product, there is a high
probability that a lot of people will see the company's adverts
hence creating awareness about its existence. With the
improvement in technology and the rate at which people are
embracing social media, companies must re-evaluate their
marketing strategies.
Social media marketing is one marketing technique that is not
affected by location since any company or customer who has
access to the internet can join the available social media
platforms hence a large number of social media subscribers ("7
reasons why social media marketing is important for your
business", 2020). Companies take advantage of this feature of
social media platforms to tap into a wider market spread all
over the world. Companies can supply their products and
services to people from any part of the world. This marketing
technique stands out from the rest, for example, paper adverts
and billboards are some forms of marketing methods which are
affected by the location because when a billboard is erected,
only people who are located in that region will see the advert
hence the reach of this advertising platform is limited.
Conclusion
To conclude, while in this essay I have highlighted three factors
that make social media marketing stand out of the rest of
marketing techniques, many other benefits accrue to a company
that implements social media marketing. Cost-effective,
customer satisfaction, and brand awareness are the three aspects
that are I have considered in this assignment and they make this
technique stand out from the rest.
References
7 reasons why social media marketing is important for your
business. (2020). Retrieved 22 May 2020, from
https://www.digitaldoughnut.com/articles/2018/february/7-
reasons-why-social-media-marketing-is-important

22. AG, A. (2020). Social Media Marketing - a comprehensive
guide. Retrieved 22 May 2020, from
https://www.aioma.com/en/social-media-marketing