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Social Media Marketing for Local Business Chris Treadaway March 23, 2011

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Chris Treadaway Founder, CEO Notice Technologies 3 ½ years at Microsoft, Group Product Manager for Web 2.0 Strategy BA – Louisiana State University MBA – University of Texas [email_address] Twitter -- @ctreada http://www.facebook.com/marketingbook But in all seriousness…

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Friends of Notice Technologies

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<ul><li>Facebook is the #1 social network in the world by a large margin </li></ul><ul><li>Over 600 million active users worldwide </li></ul><ul><li>149m active users in the United States </li></ul><ul><li>~70% log in every day </li></ul><ul><li>Average session time – 55 minutes </li></ul><ul><li>Estimated 200 million+ people on Facebook mobile (up from 65 million in September 2009) </li></ul><ul><li>Twitter lagging in audience, repeated & habitual usage, and awareness </li></ul>Latest Social Media Statistics

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Buffalo

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<ul><li>540,000+ adult Facebook users </li></ul><ul><li>765,000+ in metro area </li></ul><ul><li>… and growing!!! </li></ul>Buffalo

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Latest Facebook Demographic Data

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Facebook Citizens of Buffalo

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How Customers Find You

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Facebook is Immersive

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<ul><li>2003-2005 – sleepy, college phenomenon </li></ul><ul><li>2006-2007 – college student early adopters move on, want to keep in touch </li></ul><ul><li>2008-2010 – Facebook goes mainstream </li></ul>Anatomy of a Phenomenon

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Is it good for marketing?

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SMB Data from American Express

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SMB Data from American Express

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Social alternatives

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Usefulness for SMBs

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<ul><li>News Feed </li></ul><ul><li>Facebook Pages & Places </li></ul><ul><li>Facebook Advertising </li></ul><ul><li>Twitter </li></ul><ul><li>Reviews marketing – Yelp, Citysearch, Google </li></ul><ul><li>E-mail marketing </li></ul><ul><li>Good ol’fashioned print </li></ul>Your Toolbox

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The News Feed Battleground

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Content is king

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<ul><li>Facebook prominent, but others important </li></ul><ul><ul><li>Yelp, Citysearch, etc. </li></ul></ul><ul><li>Reviews and the like make everyone a publisher </li></ul><ul><ul><li>Business </li></ul></ul><ul><ul><ul><li>“ We won’t charge you unless your car really needs work.” </li></ul></ul></ul><ul><ul><li>Customer </li></ul></ul><ul><ul><ul><li>“ I had a great customer experience with Lamb’s Automotive and Great Hills Auto Service.” </li></ul></ul></ul><ul><ul><li>Casual observer </li></ul></ul><ul><ul><ul><li>“ Wow that was a great customer experience.” </li></ul></ul></ul>Authenticity Authenticity in Shared Experiences

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<ul><li>Play to your strengths </li></ul><ul><li>Establish authentic relationships w/ local customers </li></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Marketing communications </li></ul></ul><ul><li>Demand Generation </li></ul><ul><ul><li>Drive traffic to your storefront </li></ul></ul><ul><ul><li>Announce real-time deals & discounts </li></ul></ul><ul><li>Customer Service </li></ul><ul><ul><li>Manage Complaints </li></ul></ul><ul><ul><li>Manage Reviews </li></ul></ul>Engage or struggle…

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It may seem frustrating…

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<ul><li>Expertise comes when you know what tool to use when & why… </li></ul><ul><li>… figure it out on your own or get help from friends… </li></ul><ul><li>… so you can take control of your marketing… </li></ul><ul><li>and win customers!! </li></ul>But you can do it

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[email_address] Twitter -- @ctreada http://www.facebook.com/marketingbook Thank You!