Wednesday Webinar Pt I: Using Social Media to Create Real Business Relationships


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  • I am Anita Campbell, and I am one of the hosts of today’s webinar. I’m joined by my co-host Brent Leary who will be the primary moderator of today’s one-hour webinar. [Give a little background to introduce us]
  • It will be one hour in length. We will allow time for questions at the end, so please feel free to take notes.
  • Wednesday Webinar Pt I: Using Social Media to Create Real Business Relationships

    1. 1. Using Social Media to Connect with the Customer on the Go
    2. 2. Agenda <ul><li>Intro to Wednesday Webinars </li></ul><ul><li>Panelists Presentations </li></ul><ul><li>Q/A </li></ul><ul><li>Next Wednesday </li></ul>
    3. 3. Anita Campbell
    4. 4. Wednesday Webinars – <ul><li>Anita Campbell </li></ul><ul><li>Editor, Small Business Trends </li></ul><ul><li> </li></ul><ul><li>Twitter: @smallbiztrends </li></ul><ul><li>Brent Leary </li></ul><ul><li>Partner, CRM Essentials </li></ul><ul><li> </li></ul><ul><li>Twitter: @brentleary </li></ul>Hosted by:
    5. 5. Wednesday Webinars <ul><li>4 part series exploring use of mobile devices as we conduct business, and doing business on the go. </li></ul><ul><li>Today’s session focuses on social media to reach customers on the go and continue to market our businesses and stay connected, even if: </li></ul><ul><ul><li>We are out of the office, or </li></ul></ul><ul><ul><li>Our customers and prospects are on the go. </li></ul></ul><ul><li>BIG thanks to BlackBerry for underwriting these webinars and making them possible </li></ul>
    6. 6. Wednesday Webinars <ul><li>Please feel free to tweet on Twitter – use hashtag: #smbmobility </li></ul><ul><li>Follow the tweeting action at </li></ul>
    7. 7. Brent Leary
    8. 8. Today’s Panelists <ul><li>Shashi Bellamkonda </li></ul><ul><li>Head of Social Media Strategy, Network Solutions </li></ul><ul><li> </li></ul><ul><li>Twitter: @shashib </li></ul><ul><li>Pamela O’Hara </li></ul><ul><li>President, BatchBlue </li></ul><ul><li> </li></ul><ul><li>Twitter: @pmohara </li></ul><ul><li>Partha Dutta </li></ul><ul><li>Cofounder, </li></ul><ul><li> </li></ul><ul><li>Email - [email_address] </li></ul>
    9. 9. Shashi Bellamkonda
    10. 10. Your Social Media Plan <ul><li>Set up Alerts </li></ul><ul><li>Join and setup profiles in 3 social networks </li></ul><ul><li>15-20 minutes a day tracing the alerts and responding </li></ul><ul><li>Choose 3 blogs on your field to read and comment </li></ul><ul><li>Converse, don’t sell </li></ul><ul><li>Answer questions and become an expert in your niche on LinkedIn </li></ul><ul><li>2 hours a week - Learn and write about the products you promote </li></ul><ul><li>Measure your efforts </li></ul><ul><ul><li>How many times were you mentioned </li></ul></ul><ul><ul><li>How many people read your posts </li></ul></ul><ul><ul><li>Inbound links </li></ul></ul><ul><ul><li>Are your customers evangelizing </li></ul></ul><ul><li>Attend one local event a month </li></ul><ul><li>Ask for help from the community if you need it </li></ul>
    11. 11. My phone helped me find these Small Businesses Carpet Cleaning Service Awesome haircut salon on a Friday evening in downtown Chicago Tire Repair Store that was open
    12. 12. Pamela O’Hara
    13. 13. SBBuzz – the Background <ul><li>The inspiration </li></ul><ul><li>The goals </li></ul><ul><li>Getting it Done </li></ul><ul><li>Measuring Success </li></ul>
    14. 14. SBBuzz – the real Success <ul><li>Relationships </li></ul><ul><li>Opportunities </li></ul><ul><li>Research </li></ul><ul><li>The Passion </li></ul><ul><li>The Inspiration </li></ul>
    15. 15. Partha Dutta
    16. 16. <ul><li>46% of SMB decision makers make use of social media monthly </li></ul><ul><li>to make purchase decisions (Jupiter Research) </li></ul><ul><li>34% post opinions about products and services on blogs ( Universal McCann study ) </li></ul><ul><li>80% of Twitter usage is on mobile devices – people update anytime, anywhere </li></ul><ul><li>20% of Active Internet users now access Internet from mobile – 125M </li></ul><ul><ul><li>Manage customer interaction </li></ul></ul><ul><ul><li>Reach wider audience </li></ul></ul><ul><ul><li>Retain customer </li></ul></ul><ul><ul><li>Get customer feedback </li></ul></ul><ul><ul><li>Record sales </li></ul></ul><ul><ul><li>Track expenses </li></ul></ul><ul><ul><li>Payroll </li></ul></ul>Solve <ul><li>On the go access to your customers </li></ul><ul><li>On the go participate in Social media </li></ul>Social Media is Empowerment of the Consumer Solution SMB Pain points Helps <ul><li>Drive customer engagement & acquisition </li></ul><ul><li>Reach your customers – anytime, anywhere,. </li></ul><ul><li>Talk massively and influence at minimal cost </li></ul><ul><li>Drive growth and build brand awareness </li></ul>
    17. 17. Drive customer Interaction Via Social and Mobility Hotmail <ul><li>Solidify Customer Relationships: </li></ul><ul><ul><li>Access all your contact databases while out of office (Google, Quickbooks, Salesforce,...) </li></ul></ul><ul><ul><li>Communicate on the go – Email, Call, SMS </li></ul></ul><ul><ul><li>Add customer contacts while traveling… </li></ul></ul><ul><li>Seize the Day: </li></ul><ul><ul><li>Manage & monitor online conversation from anywhere – comments, blog posts.. </li></ul></ul><ul><ul><li>Build relationships on the go – invite new friends, send updates to your fans </li></ul></ul>Contact Management SMB platforms Email Social Media
    18. 18. Thank You <ul><li>Questions? </li></ul>
    19. 19. Next Wednesday – September 30 th 1pm New York Time <ul><li>Using Online Services and Mobile Apps to Save Time and Money </li></ul>For more information go to Small Biz