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Program pilot to test
countermeasures to mitigate the
sales and use of counterfeit crop
protection products in Sub-Saharan...
The Problem

 Counterfeit agricultural inputs
account for more than 30% of all
retail agro-inputs purchases in
12 agribus...
Purpose of the project
• Testing counter-Measures designed to
mitigate the sales and use of
counterfeit Crop Protection Pr...
The Model
Connecting the dots….
The Model------continued

Pilot to
control
Fake
Inputs

Farmers

ICT4Ag
Agro-input
Dealers
(ADs)

Community
Knowledge
Work...
ICT Tools Applied

Promotional efforts
Achievements
• Sold out stocks within 6 weeks of the
pilot rollout
• 9.8% combined market share of two
participating brand...
The Impact
The Lessons
• After identifying the label, some
farmers did not bother with the entire
Short Message Service (SMS)
verific...
The Opportunities and Way forward
• Farmers could finally get genuine
inputs

• Further pilot with other agricultural
inpu...
Thank you
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Program pilot to test countermeasures to mitigate the sales and use of counterfeit crop protection products in Sub-Saharan Africa (SSA)

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Presentation by Florence Ajio, Customer Services Representative, Grameen Foundation
Session: ICTs/Mobile Apps for Access, Distribution and Application of Agricultural Inputs
on 6 Nov 2013
ICT4Ag, Kigali, Rwanda

Published in: Business, Technology
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Program pilot to test countermeasures to mitigate the sales and use of counterfeit crop protection products in Sub-Saharan Africa (SSA)

  1. 1. Program pilot to test countermeasures to mitigate the sales and use of counterfeit crop protection products in Sub-Saharan Africa (SSA) Using Mobile phone technology
  2. 2. The Problem  Counterfeit agricultural inputs account for more than 30% of all retail agro-inputs purchases in 12 agribusiness sectors in SSA  Neither law enforcement agencies or ministries of Agriculture nor the private sector have been able to substantially reduce this.
  3. 3. Purpose of the project • Testing counter-Measures designed to mitigate the sales and use of counterfeit Crop Protection Products in SSA • Can smallholder farmers and the retail sector adopt e-verification technology if its offered in the market? • Would the farmers be persuaded to pay a premium for a product that is verified to be genuine?
  4. 4. The Model Connecting the dots….
  5. 5. The Model------continued Pilot to control Fake Inputs Farmers ICT4Ag Agro-input Dealers (ADs) Community Knowledge Workers (CKWs)
  6. 6. ICT Tools Applied Promotional efforts
  7. 7. Achievements • Sold out stocks within 6 weeks of the pilot rollout • 9.8% combined market share of two participating brands during the baseline survey and nearly doubled market share of 19% during the pilot • 515 valid authentications made during pilot representing 7.3% of total sales of the pilot brands.
  8. 8. The Impact
  9. 9. The Lessons • After identifying the label, some farmers did not bother with the entire Short Message Service (SMS) verification process. • Most ADs did not engage in the management of their inventories • All the media promotional efforts conducted had an impact on the products with e-verification demand
  10. 10. The Opportunities and Way forward • Farmers could finally get genuine inputs • Further pilot with other agricultural inputs like seeds and fertilizers • Expansion of concept to other countries Way Forward • Efforts are being made by IFDC and private sector in Uganda to scale up the project
  11. 11. Thank you

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