Business Pitch

1. An Agri-Tech Company
Service company for creating farmer groups and facilitating management and market linkages for them;
Marketing and sales of the output from the FPOs.

2. Employee Rationalization
Agriculture sector employs 43%
of India’s workforce, contributing
only 16% to GDP
Financial Services
Lack of adequate data prevents
the adoption of financial
services, such as credit and
insurance
Supply Chain
Post harvest loss in India
amounts to US$13 billion
Market Linkage
Farmers are unable to get fair
price due to limited sales
channels
Digital Infrastructure
Data and digital records of
transactions limited across the
agriculture value chain
Land Degradation
Farmers are not educated
enough to use fertilizers
efficiently, leading to worsening
soil quality
Problem Statement I

3. Problem Statement II
Lack of Economies of Scale for Farmers:
• The share of small and marginal holdings in the country, (between zero and two hectares) has risen to 86.21 per cent of total
operational holding in 2015-16; share of semi-medium and medium operational holdings (2-10 hectares) in total land holdings
dropped from 14.29 per cent to 13.22 per cent;
• This small share of land ownership leads to unfavorable conditions for farmers to either sell their produce or for buying inputs.
Need for a common platform for the Farmer Produce Organizations (FPOs)
• There is potential for improving the post harvest supply chain by connecting the FPOs in a single common platform where they
can either trade goods, produce, machinery etc among themselves or connect with other agribusinesses.
• FPOs also lack information about the specializations of other FPOs which puts them at a disadvantage while providing advisory
solutions to their farmers groups on crop selection and marketing.
• There is also a need for FPOs to get access to the new innovations in the Industry in areas such as crop management, quality
control and traceability.
Source: https://pib.gov.in/newsite/PrintRelease.aspx?relid=188051

4. Solutions offered by Kisanlink – Facilitation of creation and Management of
FPOs through a common platform
Economies of
Scale of FPOs
Efficient Production
Buy in Bulk
Cheaper Capital
Reduction in
Logistics Costs
Reduction in
Promotion Costs
Spread Risk
Kisanlink will have web platform and an app designed for FPO’s and
Agri-businesses to enable collaboration and trading among them.
**Establishing market linkages can lead to an increase of 8%-10% in farmers’ income as per the Ey report in 2020.
Benefits for FPOs

5. Market Size in India
Key Takeaways:
• Kisanlink will mainly focus on post-harvest supply chain and the solutions in Agri-inputs initially for FPO’s;
• We will also focus on providing innovative quality control and traceability solutions to the FPOs .
Source: ey- agricultural report 2020

6. Establishing Urban Linkages -Target Customer Segments and Product
Specializations
Source: ey- agricultural report 2020
Current Target Segments: We want to start of by targeting housing societies in Urban areas by selling the produce either directly or after
Processing the output from the FPOs, once we established a brand value, we will then venture into other segments like supermarkets, exports etc.
Channels for sales: We will create micro stores/stall in several housing societies/gated communities wherein we will recruit a local women
entrepreneur to run kiosks during the hours of peak demand and manage the inventory and the sales.
Specializations: Kisanlink will focus not only on selling fresh produce procured from the FPO’s but also process oil seeds to make cooking oil in
mobile unit, these items would be sold at the micro stores;
Value Proposition for the Micro-stores:
• We will ensure food traceability and transparency; the customer would know from which farmer the produce is coming from and that he/she got
a fair trade on it;
• We will also provide home delivery within the gated communities;
• We will ensure high quality and focus on quality testing for all the products sold in these micro-stalls and the low-quality products would be sold
through other channels;

7. Market Validation/Revenue Models
Sources:
https://www.ascentgroupindia.com/blog/targeting-10-crore-indian-farmers-using-their-mobile-phones/
https://economictimes.indiatimes.com/technology/indian-agri-tech-sector-can-grow-to-24-1-billion-in-five-year report/articleshow/77966874.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst
https://www.agroworldindia.com/fpo.php
According to a report in 2019, there are 5000 FPOs (including FPC’s). Of these, around 3200 FPOs are registered as
Producer Companies and the remaining as Cooperatives/ Societies, etc; these organizations are growing at 18 percent per
year in India right now;
Revenue Channels:
• Revenue generated from selling the produce and the processed products from the FPOs;
• Advertising revenues from the website or the app that has access to the FPOs;
• Revenues from consultation services especially with new technologies or IT solutions for FPOs and other agri-businesses.

8. Team & Collaborations
Team: Meher Prasad Verdeneni
Work Experience: Diverse Experience in Cost Controlling, Marketing and Business Analytics for Construction Industry, social enterprise and
a solar energy startup.
Education: MBA from HEC Montreal, B.E Civil Engineering from Manipal University.
Advisors:
1) Ramana Rao: CEO of E-Raithu (Agri-Inputs company).
2) Manohar Rao: Horticulture Department Head in Agriculture University of Hyderabad.
Agreed Collaborations:
1) E-Raithu (planning to set-up 100 agri-input stores in this year)
2) Krishi Samrudhi Farmers Producer Company Ltd - Goa