How to Never Run Out of Great Ideas

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Peter "Dr. Pete" Meyers

We are drowning in content, and content marketers are going to have to work harder to stand out. Learn the processes and strategies that can make great content sustainable.

HOWTONEVERRUNOUT
OFGREATIDEASDR. PETE MEYERS • MARKETING SCIENTIST • MOZ

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How to Never Run Out of Great Ideas

1. HOWTONEVERRUNOUT OFGREATIDEASDR. PETE MEYERS • MARKETING SCIENTIST • MOZ

2. HOWYOUSEEYOURCONTENT ImageviaShutterStock©2014BestPhotoStudio

3. HOWTHEYSEEYOURCONTENT ImageviaShutterStock©2014PhotobankGallery

4. ROUGHLY7.3MPOSTSPERDAY

5. YOU=1DROPIN237BUCKETS

6. CONTENTISAPARODYOFITSELF

7. SAVETHEBEST FORFIRST

8. DELAYINGKILLSPASSION

9. ImageviaOpenCulture.com

10. INVESTEARLY&EARNINTEREST

11. SHATTERILLUSIONSOFGENIUS

12. HOWWETHINKIDEASWORK

13. WHATWEFEARWILLHAPPEN

14. BUILD A MUSE

15. THISISCONTENTMARKETING

16.

17. THEREISDATAEVERYWHERE

18. NO,REALLY…EVERYWHERE

19. CREATEANEWPERSPECTIVE

20. DON’TWAITFORINSPIRATION

21. BECOMEAN EXPERT

22. BEFOREMOZCASTWASBARRY “Ialwaystookahuman approachtowatching theforums,seeingthe complaintsandthen usingmyown judgmenttodetermine ifitwasalarge algorithmicchange…”

23. CAN’TCODE?TRYREADING

24. PICKANICHEANDEXCEL

25. GIVEOUTYOUREXPERTISE…

26. ...ANDDATAWILLCOMETOYOU

27. ImageviaVictoriuscc.Wordpress.com

28. HARNESS A SYSTEM

29. 130BLENDERVIDEOS

30. …ANDEACHONEUNIQUE

31. 379WHITEBOARDFRIDAYS

32. 365DAYS,536RECIPES

33. …ANDONEMOVIEDEAL ImageviaFrockTalk.com

34. 2,636DINOSAURCOMICS

35. …ANDJUSTONETEMPLATE

36. 124“VISUALWORKOUTS”

37. 5LOGOS,ANDCOUNTING

38. REPEATABLE REPETITIVE

39. FLEX YOUR BRAINS

40. STARTSMALL(TRYCAPTIONS) “EvenforMing,that’saLOTofweed.”

41. MAKEAGAMEOUTOFIT ImageviaImmaterialPlane.com

42. LEARNTOTELLSTORIES

43. DABBLEINFLASHFICTION

44. WHYNOTWRITEANOVEL?

45. WRITERS WRITE

46. WRITERS WRITE

47. CREATORS CREATE

48. THEY’RECOMINGFOROURLUNCH ImageviaThePetCollective.tv

49. …ANDTHEYWON’TORDERSALAD

50. IT’STIMETORAISETHEBAR

51. peter@moz.com • @dr_pete THANKSFORWATCHING!