SlideShare a Scribd company logo

Gimmicks to Game Changers

•Download as PPT, PDF•
•
Martin Thomas
Martin Thomas

Presentation to Social Media Britain

BusinessTechnology
1 of 16
Social Media Through the Looking Glass Martin Thomas @crowdsurfing
Social Media Comes of Age?
A Market Matures ,[object Object],Gartner Hype Cycle
Growing Sophistication “ as social networks mature the individual platforms are beginning to demonstrate their core strengths & UK consumers are increasingly differentiating them” YouGov (Jul 11)
A Market Matures ,[object Object],Gartner Hype Cycle
Gimmicks Play Important Role ,[object Object],[object Object],[object Object]
… but Gimmicks Have Limitations ,[object Object],[object Object],[object Object]
Game Changers ,[object Object],[object Object],[object Object]
Game Changers ,[object Object],[object Object],[object Object],* McKinsey 2010 * McKinsey 2010
Game Changers ,[object Object],[object Object],[object Object],[object Object]
Organisational & Cultural Challenge ,[object Object],Real time problem solving  Real time expectations Instant access, instant response, instant gratification “living life through shortcuts” MTV “ The trouble with McDonald’s is it’s too bloody slow” ,[object Object]
Organisational & Cultural Challenge ,[object Object],Connected Consumer meets Disconnected Institution
“ Digital communications is a destabilizing force in a bureaucratic environment. And I am sitting right in the middle of a bureaucratic environment.’” Senior corporate communications director “ We’re not set up for this shit” UK CEO
Thriving by Loosening Up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tight Thinkers Need Not Apply ,[object Object],[object Object],[object Object],[object Object],[object Object],90% of public sector bodies restrict staff use of social media to some extent (Socitm 2010) 67% block access entirely (v. 20% in private sector) (Socitm 2010)
Summary ,[object Object],[object Object],www.crowdsurfing.net @crowdsurfing

Recommended

The Public Sector & The Social Media Opportunity
The Public Sector & The Social Media OpportunityThe Public Sector & The Social Media Opportunity
The Public Sector & The Social Media OpportunityMartin Thomas
 
Rhodri davies technology and future challenges facing charities
Rhodri davies technology and future challenges facing charitiesRhodri davies technology and future challenges facing charities
Rhodri davies technology and future challenges facing charitiesrhoddavies1
 
Iterate or Die - SXSW 2011
Iterate or Die - SXSW 2011Iterate or Die - SXSW 2011
Iterate or Die - SXSW 2011Kim-Mai Cutler
 
Facebook comes of age?
Facebook comes of age?Facebook comes of age?
Facebook comes of age?Martin Thomas
 
Crowdsourcing (Oct 10)
Crowdsourcing (Oct 10)Crowdsourcing (Oct 10)
Crowdsourcing (Oct 10)Martin Thomas
 
Social Networking and Participation in Local Government - Opportunity and Cha...
Social Networking and Participation in Local Government - Opportunity and Cha...Social Networking and Participation in Local Government - Opportunity and Cha...
Social Networking and Participation in Local Government - Opportunity and Cha...Carl Haggerty
 
Get the culture right and the tweets will look after themselves
Get the culture right and the tweets will look after themselvesGet the culture right and the tweets will look after themselves
Get the culture right and the tweets will look after themselvesMartin Thomas
 
Social Media in a Corporate Context, Manchester 2010 - Martin Thomas, Snapper...
Social Media in a Corporate Context, Manchester 2010 - Martin Thomas, Snapper...Social Media in a Corporate Context, Manchester 2010 - Martin Thomas, Snapper...
Social Media in a Corporate Context, Manchester 2010 - Martin Thomas, Snapper...Communicate Magazine
 

Recommended

The Public Sector & The Social Media Opportunity
The Public Sector & The Social Media OpportunityThe Public Sector & The Social Media Opportunity
The Public Sector & The Social Media OpportunityMartin Thomas
 
Rhodri davies technology and future challenges facing charities
Rhodri davies technology and future challenges facing charitiesRhodri davies technology and future challenges facing charities
Rhodri davies technology and future challenges facing charitiesrhoddavies1
 
Iterate or Die - SXSW 2011
Iterate or Die - SXSW 2011Iterate or Die - SXSW 2011
Iterate or Die - SXSW 2011Kim-Mai Cutler
 
Facebook comes of age?
Facebook comes of age?Facebook comes of age?
Facebook comes of age?Martin Thomas
 
Crowdsourcing (Oct 10)
Crowdsourcing (Oct 10)Crowdsourcing (Oct 10)
Crowdsourcing (Oct 10)Martin Thomas
 
Social Networking and Participation in Local Government - Opportunity and Cha...
Social Networking and Participation in Local Government - Opportunity and Cha...Social Networking and Participation in Local Government - Opportunity and Cha...
Social Networking and Participation in Local Government - Opportunity and Cha...Carl Haggerty
 
Get the culture right and the tweets will look after themselves
Get the culture right and the tweets will look after themselvesGet the culture right and the tweets will look after themselves
Get the culture right and the tweets will look after themselvesMartin Thomas
 
Social Media in a Corporate Context, Manchester 2010 - Martin Thomas, Snapper...
Social Media in a Corporate Context, Manchester 2010 - Martin Thomas, Snapper...Social Media in a Corporate Context, Manchester 2010 - Martin Thomas, Snapper...
Social Media in a Corporate Context, Manchester 2010 - Martin Thomas, Snapper...Communicate Magazine
 
Liberal Democrats view of Huddle
Liberal Democrats view of HuddleLiberal Democrats view of Huddle
Liberal Democrats view of HuddleHuddleHQ
 
Integratingdigitalwithtraditionalmarketing 090912042918-phpapp01
Integratingdigitalwithtraditionalmarketing 090912042918-phpapp01Integratingdigitalwithtraditionalmarketing 090912042918-phpapp01
Integratingdigitalwithtraditionalmarketing 090912042918-phpapp01tinkml
 
Social Media Marketing By Espen
Social Media Marketing By EspenSocial Media Marketing By Espen
Social Media Marketing By EspenEspen Grimstad
 
The Great Divide
The Great DivideThe Great Divide
The Great Dividelazinam9
 
UW MCDM Advisory Board Presentation
UW MCDM Advisory Board PresentationUW MCDM Advisory Board Presentation
UW MCDM Advisory Board PresentationFiliz Efe
 
Rob Reed
Rob ReedRob Reed
Rob ReedMike Flynn
 
Max Gladwell Opportunity Green
Max Gladwell Opportunity GreenMax Gladwell Opportunity Green
Max Gladwell Opportunity GreenMax Gladwell
 
Social media marketing ifit
Social media marketing ifitSocial media marketing ifit
Social media marketing ifitLie Banguilan
 
101006 Communicating Your Impact
101006 Communicating Your Impact101006 Communicating Your Impact
101006 Communicating Your ImpactMark Walker
 
Uga presentation (1)
Uga presentation (1)Uga presentation (1)
Uga presentation (1)Angeliki Sakellaropoulou
 
Uga presentation
Uga presentationUga presentation
Uga presentationAngeliki Sakellaropoulou
 
North Western Tech PP
North Western Tech PPNorth Western Tech PP
North Western Tech PPlemmie22
 
Third sector fundraising 2020 slides rhodri davies
Third sector fundraising 2020 slides rhodri daviesThird sector fundraising 2020 slides rhodri davies
Third sector fundraising 2020 slides rhodri daviesrhoddavies1
 
Five Insights for Event Marketers
Five Insights for Event MarketersFive Insights for Event Marketers
Five Insights for Event MarketersTony Lorenz
 
Going Native The Digital Immigrant Phenomenon
Going Native The Digital Immigrant PhenomenonGoing Native The Digital Immigrant Phenomenon
Going Native The Digital Immigrant PhenomenonJessica Lowry
 
LeWeb 2014: Disruption as an Ecosystem by Brian Solis
LeWeb 2014: Disruption as an Ecosystem by Brian SolisLeWeb 2014: Disruption as an Ecosystem by Brian Solis
LeWeb 2014: Disruption as an Ecosystem by Brian SolisBrian Solis
 
LIS 510 Information Worlds
LIS 510 Information WorldsLIS 510 Information Worlds
LIS 510 Information Worldsheymeredith
 
Six Lessons on Designing Public Prizes for Impact
Six Lessons on Designing Public Prizes for ImpactSix Lessons on Designing Public Prizes for Impact
Six Lessons on Designing Public Prizes for ImpactKnight Foundation
 
Philanthropy in a Digital Age: How technology is changing the advisor workflow
Philanthropy in a Digital Age: How technology is changing the advisor workflowPhilanthropy in a Digital Age: How technology is changing the advisor workflow
Philanthropy in a Digital Age: How technology is changing the advisor workflowPlace2Give Foundation/Karma & Cents Inc.
 
Kehittyvä kolmas sektori: Jäsenistön aktivointi ja laajentaminen yhteisöllisi...
Kehittyvä kolmas sektori: Jäsenistön aktivointi ja laajentaminen yhteisöllisi...Kehittyvä kolmas sektori: Jäsenistön aktivointi ja laajentaminen yhteisöllisi...
Kehittyvä kolmas sektori: Jäsenistön aktivointi ja laajentaminen yhteisöllisi...Ville Tapio
 
Cultural & Organisational Challenge of Social Media
Cultural & Organisational Challenge of Social MediaCultural & Organisational Challenge of Social Media
Cultural & Organisational Challenge of Social MediaMartin Thomas
 
Facebook Comes of Age?
Facebook Comes of Age?Facebook Comes of Age?
Facebook Comes of Age?Martin Thomas
 

More Related Content

What's hot

Liberal Democrats view of Huddle
Liberal Democrats view of HuddleLiberal Democrats view of Huddle
Liberal Democrats view of HuddleHuddleHQ
 
Integratingdigitalwithtraditionalmarketing 090912042918-phpapp01
Integratingdigitalwithtraditionalmarketing 090912042918-phpapp01Integratingdigitalwithtraditionalmarketing 090912042918-phpapp01
Integratingdigitalwithtraditionalmarketing 090912042918-phpapp01tinkml
 
Social Media Marketing By Espen
Social Media Marketing By EspenSocial Media Marketing By Espen
Social Media Marketing By EspenEspen Grimstad
 
The Great Divide
The Great DivideThe Great Divide
The Great Dividelazinam9
 
UW MCDM Advisory Board Presentation
UW MCDM Advisory Board PresentationUW MCDM Advisory Board Presentation
UW MCDM Advisory Board PresentationFiliz Efe
 
Max Gladwell Opportunity Green
Max Gladwell Opportunity GreenMax Gladwell Opportunity Green
Max Gladwell Opportunity GreenMax Gladwell
 
Social media marketing ifit
Social media marketing ifitSocial media marketing ifit
Social media marketing ifitLie Banguilan
 
101006 Communicating Your Impact
101006 Communicating Your Impact101006 Communicating Your Impact
101006 Communicating Your ImpactMark Walker
 
North Western Tech PP
North Western Tech PPNorth Western Tech PP
North Western Tech PPlemmie22
 
Third sector fundraising 2020 slides rhodri davies
Third sector fundraising 2020 slides rhodri daviesThird sector fundraising 2020 slides rhodri davies
Third sector fundraising 2020 slides rhodri daviesrhoddavies1
 
Five Insights for Event Marketers
Five Insights for Event MarketersFive Insights for Event Marketers
Five Insights for Event MarketersTony Lorenz
 
Going Native The Digital Immigrant Phenomenon
Going Native The Digital Immigrant PhenomenonGoing Native The Digital Immigrant Phenomenon
Going Native The Digital Immigrant PhenomenonJessica Lowry
 
LeWeb 2014: Disruption as an Ecosystem by Brian Solis
LeWeb 2014: Disruption as an Ecosystem by Brian SolisLeWeb 2014: Disruption as an Ecosystem by Brian Solis
LeWeb 2014: Disruption as an Ecosystem by Brian SolisBrian Solis
 
LIS 510 Information Worlds
LIS 510 Information WorldsLIS 510 Information Worlds
LIS 510 Information Worldsheymeredith
 
Six Lessons on Designing Public Prizes for Impact
Six Lessons on Designing Public Prizes for ImpactSix Lessons on Designing Public Prizes for Impact
Six Lessons on Designing Public Prizes for ImpactKnight Foundation
 
Philanthropy in a Digital Age: How technology is changing the advisor workflow
Philanthropy in a Digital Age: How technology is changing the advisor workflowPhilanthropy in a Digital Age: How technology is changing the advisor workflow
Philanthropy in a Digital Age: How technology is changing the advisor workflowPlace2Give Foundation/Karma & Cents Inc.
 
Kehittyvä kolmas sektori: Jäsenistön aktivointi ja laajentaminen yhteisöllisi...
Kehittyvä kolmas sektori: Jäsenistön aktivointi ja laajentaminen yhteisöllisi...Kehittyvä kolmas sektori: Jäsenistön aktivointi ja laajentaminen yhteisöllisi...
Kehittyvä kolmas sektori: Jäsenistön aktivointi ja laajentaminen yhteisöllisi...Ville Tapio
 

What's hot (20)

Liberal Democrats view of Huddle
Liberal Democrats view of HuddleLiberal Democrats view of Huddle
Liberal Democrats view of Huddle
 
Integratingdigitalwithtraditionalmarketing 090912042918-phpapp01
Integratingdigitalwithtraditionalmarketing 090912042918-phpapp01Integratingdigitalwithtraditionalmarketing 090912042918-phpapp01
Integratingdigitalwithtraditionalmarketing 090912042918-phpapp01
 
Social Media Marketing By Espen
Social Media Marketing By EspenSocial Media Marketing By Espen
Social Media Marketing By Espen
 
The Great Divide
The Great DivideThe Great Divide
The Great Divide
 
UW MCDM Advisory Board Presentation
UW MCDM Advisory Board PresentationUW MCDM Advisory Board Presentation
UW MCDM Advisory Board Presentation
 
Rob Reed
Rob ReedRob Reed
Rob Reed
 
Max Gladwell Opportunity Green
Max Gladwell Opportunity GreenMax Gladwell Opportunity Green
Max Gladwell Opportunity Green
 
Social media marketing ifit
Social media marketing ifitSocial media marketing ifit
Social media marketing ifit
 
101006 Communicating Your Impact
101006 Communicating Your Impact101006 Communicating Your Impact
101006 Communicating Your Impact
 
Uga presentation (1)
Uga presentation (1)Uga presentation (1)
Uga presentation (1)
 
Uga presentation
Uga presentationUga presentation
Uga presentation
 
North Western Tech PP
North Western Tech PPNorth Western Tech PP
North Western Tech PP
 
Third sector fundraising 2020 slides rhodri davies
Third sector fundraising 2020 slides rhodri daviesThird sector fundraising 2020 slides rhodri davies
Third sector fundraising 2020 slides rhodri davies
 
Five Insights for Event Marketers
Five Insights for Event MarketersFive Insights for Event Marketers
Five Insights for Event Marketers
 
Going Native The Digital Immigrant Phenomenon
Going Native The Digital Immigrant PhenomenonGoing Native The Digital Immigrant Phenomenon
Going Native The Digital Immigrant Phenomenon
 
LeWeb 2014: Disruption as an Ecosystem by Brian Solis
LeWeb 2014: Disruption as an Ecosystem by Brian SolisLeWeb 2014: Disruption as an Ecosystem by Brian Solis
LeWeb 2014: Disruption as an Ecosystem by Brian Solis
 
LIS 510 Information Worlds
LIS 510 Information WorldsLIS 510 Information Worlds
LIS 510 Information Worlds
 
Six Lessons on Designing Public Prizes for Impact
Six Lessons on Designing Public Prizes for ImpactSix Lessons on Designing Public Prizes for Impact
Six Lessons on Designing Public Prizes for Impact
 
Philanthropy in a Digital Age: How technology is changing the advisor workflow
Philanthropy in a Digital Age: How technology is changing the advisor workflowPhilanthropy in a Digital Age: How technology is changing the advisor workflow
Philanthropy in a Digital Age: How technology is changing the advisor workflow
 
Kehittyvä kolmas sektori: Jäsenistön aktivointi ja laajentaminen yhteisöllisi...
Kehittyvä kolmas sektori: Jäsenistön aktivointi ja laajentaminen yhteisöllisi...Kehittyvä kolmas sektori: Jäsenistön aktivointi ja laajentaminen yhteisöllisi...
Kehittyvä kolmas sektori: Jäsenistön aktivointi ja laajentaminen yhteisöllisi...
 

Similar to Gimmicks to Game Changers

Cultural & Organisational Challenge of Social Media
Cultural & Organisational Challenge of Social MediaCultural & Organisational Challenge of Social Media
Cultural & Organisational Challenge of Social MediaMartin Thomas
 
Facebook Comes of Age?
Facebook Comes of Age?Facebook Comes of Age?
Facebook Comes of Age?Martin Thomas
 
CIO Connect Hong Kong
CIO Connect Hong KongCIO Connect Hong Kong
CIO Connect Hong KongLeon Benjamin
 
Why B2B Marketers Must Adopt Social Media
Why B2B Marketers Must Adopt Social MediaWhy B2B Marketers Must Adopt Social Media
Why B2B Marketers Must Adopt Social MediaC. Edward Brice
 
Salmons and Ghost Cities. Challenges and solutions for the Social Enterprise ...
Salmons and Ghost Cities. Challenges and solutions for the Social Enterprise ...Salmons and Ghost Cities. Challenges and solutions for the Social Enterprise ...
Salmons and Ghost Cities. Challenges and solutions for the Social Enterprise ...Emanuele Quintarelli
 
A View From The Field 12 2 08 Slideshare
A View From The Field 12 2 08 SlideshareA View From The Field 12 2 08 Slideshare
A View From The Field 12 2 08 Slidesharecwsto
 
The impact of megatrends on western governments
The impact of megatrends on western governmentsThe impact of megatrends on western governments
The impact of megatrends on western governmentsFrederic De Meyer
 
Martin Thomas, author of Crowd Surfing and Loose
Martin Thomas, author of Crowd Surfing and LooseMartin Thomas, author of Crowd Surfing and Loose
Martin Thomas, author of Crowd Surfing and LooseThreepipe
 
A Strategic Approach to Social Media
A Strategic Approach to Social Media A Strategic Approach to Social Media
A Strategic Approach to Social Media Martin Thomas
 
Mgi the social_economy_full_report
Mgi the social_economy_full_reportMgi the social_economy_full_report
Mgi the social_economy_full_reportPiyanush Mod
 
McKinsey: The social_economy_full_report 2012
McKinsey: The social_economy_full_report 2012McKinsey: The social_economy_full_report 2012
McKinsey: The social_economy_full_report 2012Brian Crotty
 
Get the culture right & the tweets will look after themselves
Get the culture right & the tweets will look after themselvesGet the culture right & the tweets will look after themselves
Get the culture right & the tweets will look after themselvesMartin Thomas
 
Gimmicks to Game Changers - Social Media Grows Up
Gimmicks to Game Changers - Social Media Grows UpGimmicks to Game Changers - Social Media Grows Up
Gimmicks to Game Changers - Social Media Grows UpMartin Thomas
 
Horizon scanning for charities and civil society
Horizon scanning for charities and civil societyHorizon scanning for charities and civil society
Horizon scanning for charities and civil societyrhoddavies1
 

Similar to Gimmicks to Game Changers (20)

Cultural & Organisational Challenge of Social Media
Cultural & Organisational Challenge of Social MediaCultural & Organisational Challenge of Social Media
Cultural & Organisational Challenge of Social Media
 
Facebook Comes of Age?
Facebook Comes of Age?Facebook Comes of Age?
Facebook Comes of Age?
 
CIO Connect Hong Kong
CIO Connect Hong KongCIO Connect Hong Kong
CIO Connect Hong Kong
 
Why B2B Marketers Must Adopt Social Media
Why B2B Marketers Must Adopt Social MediaWhy B2B Marketers Must Adopt Social Media
Why B2B Marketers Must Adopt Social Media
 
Salmons and Ghost Cities. Challenges and solutions for the Social Enterprise ...
Salmons and Ghost Cities. Challenges and solutions for the Social Enterprise ...Salmons and Ghost Cities. Challenges and solutions for the Social Enterprise ...
Salmons and Ghost Cities. Challenges and solutions for the Social Enterprise ...
 
A View From The Field 12 2 08 Slideshare
A View From The Field 12 2 08 SlideshareA View From The Field 12 2 08 Slideshare
A View From The Field 12 2 08 Slideshare
 
Digital Economy
Digital EconomyDigital Economy
Digital Economy
 
Mktg+6900 Citizen+Marketers Ashish+Malik
Mktg+6900 Citizen+Marketers Ashish+MalikMktg+6900 Citizen+Marketers Ashish+Malik
Mktg+6900 Citizen+Marketers Ashish+Malik
 
Mktg 6900 Citizen Marketers Ashish Malik
Mktg 6900 Citizen Marketers Ashish MalikMktg 6900 Citizen Marketers Ashish Malik
Mktg 6900 Citizen Marketers Ashish Malik
 
Teigland GfK Sep2010
Teigland GfK Sep2010Teigland GfK Sep2010
Teigland GfK Sep2010
 
The impact of megatrends on western governments
The impact of megatrends on western governmentsThe impact of megatrends on western governments
The impact of megatrends on western governments
 
Martin Thomas, author of Crowd Surfing and Loose
Martin Thomas, author of Crowd Surfing and LooseMartin Thomas, author of Crowd Surfing and Loose
Martin Thomas, author of Crowd Surfing and Loose
 
A Strategic Approach to Social Media
A Strategic Approach to Social Media A Strategic Approach to Social Media
A Strategic Approach to Social Media
 
Mgi the social_economy_full_report
Mgi the social_economy_full_reportMgi the social_economy_full_report
Mgi the social_economy_full_report
 
MGI The Social Economy Full Report- $1.7 Trillion Market
MGI The Social Economy Full Report- $1.7 Trillion MarketMGI The Social Economy Full Report- $1.7 Trillion Market
MGI The Social Economy Full Report- $1.7 Trillion Market
 
McKinsey: The social_economy_full_report 2012
McKinsey: The social_economy_full_report 2012McKinsey: The social_economy_full_report 2012
McKinsey: The social_economy_full_report 2012
 
Digital Leaders Bootcamp Session 1
Digital Leaders Bootcamp Session 1Digital Leaders Bootcamp Session 1
Digital Leaders Bootcamp Session 1
 
Get the culture right & the tweets will look after themselves
Get the culture right & the tweets will look after themselvesGet the culture right & the tweets will look after themselves
Get the culture right & the tweets will look after themselves
 
Gimmicks to Game Changers - Social Media Grows Up
Gimmicks to Game Changers - Social Media Grows UpGimmicks to Game Changers - Social Media Grows Up
Gimmicks to Game Changers - Social Media Grows Up
 
Horizon scanning for charities and civil society
Horizon scanning for charities and civil societyHorizon scanning for charities and civil society
Horizon scanning for charities and civil society
 

More from Martin Thomas

10 social media tips for directors
10 social media tips for directors10 social media tips for directors
10 social media tips for directorsMartin Thomas
 
10 Social Media Tips for Directors
10 Social Media Tips for Directors10 Social Media Tips for Directors
10 Social Media Tips for DirectorsMartin Thomas
 
C-suite and social media
C-suite and social mediaC-suite and social media
C-suite and social mediaMartin Thomas
 
Cultural challenges of social media
Cultural challenges of social mediaCultural challenges of social media
Cultural challenges of social mediaMartin Thomas
 
Navigating the Social Age.pptx
Navigating the Social Age.pptxNavigating the Social Age.pptx
Navigating the Social Age.pptxMartin Thomas
 
Twitter & Real Time Cultural & Organisational Challenge
Twitter & Real Time Cultural & Organisational ChallengeTwitter & Real Time Cultural & Organisational Challenge
Twitter & Real Time Cultural & Organisational ChallengeMartin Thomas
 
Social Media as a Change Driver in Financial Services
Social Media as a Change Driver in Financial ServicesSocial Media as a Change Driver in Financial Services
Social Media as a Change Driver in Financial ServicesMartin Thomas
 
Charity Marketing in a Real Time World
Charity Marketing in a Real Time WorldCharity Marketing in a Real Time World
Charity Marketing in a Real Time WorldMartin Thomas
 
How Twitter is forcing institutions to meet organisational & cultural challen...
How Twitter is forcing institutions to meet organisational & cultural challen...How Twitter is forcing institutions to meet organisational & cultural challen...
How Twitter is forcing institutions to meet organisational & cultural challen...Martin Thomas
 
Social Media & the Loosening Up of Journalism
Social Media & the Loosening Up of JournalismSocial Media & the Loosening Up of Journalism
Social Media & the Loosening Up of JournalismMartin Thomas
 
Impact of Social Media on Advertising
Impact of Social Media on AdvertisingImpact of Social Media on Advertising
Impact of Social Media on AdvertisingMartin Thomas
 
Taking A Strategic Approach to Social Media
Taking A Strategic Approach to Social MediaTaking A Strategic Approach to Social Media
Taking A Strategic Approach to Social MediaMartin Thomas
 
Marketing Innovation (Ireland 2010)
Marketing Innovation (Ireland 2010)Marketing Innovation (Ireland 2010)
Marketing Innovation (Ireland 2010)Martin Thomas
 
PR & Planning (PRCA Annual Conf 2010)
PR & Planning (PRCA Annual Conf 2010)PR & Planning (PRCA Annual Conf 2010)
PR & Planning (PRCA Annual Conf 2010)Martin Thomas
 

More from Martin Thomas (15)

10 social media tips for directors
10 social media tips for directors10 social media tips for directors
10 social media tips for directors
 
10 Social Media Tips for Directors
10 Social Media Tips for Directors10 Social Media Tips for Directors
10 Social Media Tips for Directors
 
C-suite and social media
C-suite and social mediaC-suite and social media
C-suite and social media
 
Cultural challenges of social media
Cultural challenges of social mediaCultural challenges of social media
Cultural challenges of social media
 
Navigating the Social Age.pptx
Navigating the Social Age.pptxNavigating the Social Age.pptx
Navigating the Social Age.pptx
 
Twitter & Real Time Cultural & Organisational Challenge
Twitter & Real Time Cultural & Organisational ChallengeTwitter & Real Time Cultural & Organisational Challenge
Twitter & Real Time Cultural & Organisational Challenge
 
Social Media as a Change Driver in Financial Services
Social Media as a Change Driver in Financial ServicesSocial Media as a Change Driver in Financial Services
Social Media as a Change Driver in Financial Services
 
Charity Marketing in a Real Time World
Charity Marketing in a Real Time WorldCharity Marketing in a Real Time World
Charity Marketing in a Real Time World
 
Introducing Loose
Introducing LooseIntroducing Loose
Introducing Loose
 
How Twitter is forcing institutions to meet organisational & cultural challen...
How Twitter is forcing institutions to meet organisational & cultural challen...How Twitter is forcing institutions to meet organisational & cultural challen...
How Twitter is forcing institutions to meet organisational & cultural challen...
 
Social Media & the Loosening Up of Journalism
Social Media & the Loosening Up of JournalismSocial Media & the Loosening Up of Journalism
Social Media & the Loosening Up of Journalism
 
Impact of Social Media on Advertising
Impact of Social Media on AdvertisingImpact of Social Media on Advertising
Impact of Social Media on Advertising
 
Taking A Strategic Approach to Social Media
Taking A Strategic Approach to Social MediaTaking A Strategic Approach to Social Media
Taking A Strategic Approach to Social Media
 
Marketing Innovation (Ireland 2010)
Marketing Innovation (Ireland 2010)Marketing Innovation (Ireland 2010)
Marketing Innovation (Ireland 2010)
 
PR & Planning (PRCA Annual Conf 2010)
PR & Planning (PRCA Annual Conf 2010)PR & Planning (PRCA Annual Conf 2010)
PR & Planning (PRCA Annual Conf 2010)
 

Recently uploaded

Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfAmzadHosen3
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 

Recently uploaded (20)

Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 

Gimmicks to Game Changers

  • 1. Social Media Through the Looking Glass Martin Thomas @crowdsurfing
  • 3.
  • 4. Growing Sophistication “ as social networks mature the individual platforms are beginning to demonstrate their core strengths & UK consumers are increasingly differentiating them” YouGov (Jul 11)
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. “ Digital communications is a destabilizing force in a bureaucratic environment. And I am sitting right in the middle of a bureaucratic environment.’” Senior corporate communications director “ We’re not set up for this shit” UK CEO
  • 14.
  • 15.
  • 16.