Most companies use CRM that has inbuilt lead management software and plays a key role in acquiring leads.

1. LEAD MANAGEMENT SOFTWARE: HOW
ACQUIRING CUSTOMERS COULD BE
ACHIEVED BY STREAMLINING YOUR
LEADS?
Customer Acquisition is the bottom line of any business, without customers, there is no
business model. If you believe so, then you’d probably appreciate having more leads to
work on because the number of leads is directly proportional to the number of
customers you stand to gain!
Leads are like taps to customer flow; the more you turn it on, the better it flows
Most companies use CRM that has inbuilt lead management software and plays a key
role in acquiring leads. It integrates seamlessly with different technologies and helps to
capture leads coming in from every possible channel right from digital campaigns,
websites and social media applications to call centres and offline activities. Business

2. becomes more organized when leads make a beeline from different direction on to a
single lead management platform.
Leave no stone unturned to acquire and convert leads
A standout amongst the most proficient techniques for lead procurement is verbal based
prevalence that normally functions admirably with an awesome item, the right online
networking contacts and coordinated cloud-based programming that enhances client
administration bringing about upbeat customers.Constant testing of new channels, new
creatives (like new radio or flag advertisements or new plans) and inventive pipe forms
helps in changing over a lead into a client, and a client into a rehash lifetime
evangelizer.
Organised and streamlined data makes conversion a piece of cake.
The in-built lead management software in CRM helps in tracking every incoming lead in
case of multiple lead sources.It streamlines the acquired leads into a single lead
pipeline where all the incoming leads are displayed on a single window, along with their
source information and time of acquirement. This saves a lot of time and energy that
would be required to locate and work on each lead generated from different sources.
This helps the sales team to focus on more productive work.With a cloud-based lead
management system, it becomes effortless to pull out detailed information of any old
leads within seconds. The sales funnel informs about the leads that have not been
followed up or stalled due to many reasons. This cloud-based tool ensures that the
company’s database is safe and leak proof.

3. Tapping potential lead source that converts successfully
Fruitful associations use CRM that has a one of a kind lead preparing stage which
dissects the lead source or the point by point data of every lead that is rolling in from
various channels for instance essential source (site), optional source (email) or tertiary
source (industry mailer campaign).Lead source is a basic bit of information required
keeping in mind the end goal to survey the estimation of the showcasing effort. This
permits in distinguishing the direct that work best in tapping potential leads and chooses
the ROI of every crusade including lead number, lead quality and change achieved.The
investigation results in arranging better lead era traps and enhances showcasing
choices in future. In the focused universe of business, where all are searching for leads,
tapping on to a potential lead source can be a defining moment for a business
association.
Classifying and allocating effectively is half the battle won!
Once the leads are tapped in a single platform, the lead management software in CRM
makes it simple to identify the type of lead based on its source, geography, interest, etc.
The system saves time and cost by automatically allocating the leads to the respective
zone’s sales team. System generated automated responses(mailers /sms) reduces the
prospect’s waiting time and increases the probability of conversion.The lead processing
software is flexible where parameters could be tailored. Leads could be marked as hot,
cold or warm based on their interest levels and other factors. This helps in serving

4. quality leads better as the lead conversion depends hugely on lead analysis and prompt
response.
Success is just an ‘opportunity with extra information’
Many companies regard CRM more than just a lead management software. They use
CRM integration to be updated with complete customer information, customer
requirements and client prospects which will help them delegate the leads effectively
without any delay. The lead management system makes sure that the leads are
streamlined and each and every lead be addressed on priority. The conversation of the
lead is logged and the status is updated. Every activity of the sales team could be
monitored and escalation matrix could be set to ensure that there are no delays in
follow-ups or meetings. Moreover, the CRM-recorded client behaviours help in
designing intelligent marketing strategies and formulating added services.