Decoding Web Content with Scout

•

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Cristina Silva

Slides from Scout's workshop on Information Architecture & Card Sorting

Design

Decoding Web Content
A Brief Lesson in Information Architecture,
Card Sorting and Organizing Chaos
with Tuna
@silvacristina_

Information Architecture (IA)
(n). The organization, labelling, and navigation
systems of a website to increase “findability”
and “usability”
CONTENT
USERSCONTEXT

Content Audit
Card Sorting
Naming & Labelling
INFORMATION
ARCHITECTURE
SITEMAP WIREFRAMES DESIGN CODERESEARCH
We do this...

INFORMATION
ARCHITECTURE
SITEMAP WIREFRAMES DESIGN CODERESEARCH
...to get to this!

Go to the Brimfield Antique Show Website
brimfieldshow.com
Let’s try this out

Yes, everything.
Name
Content type (page, subpage, pdf, form, etc.)
Make note if a link leads to an outside page
Go through the site and write down each
page/content type on a post-it or index card

Card Sorting
(n). Card sorting is a user-centered design
method for increasing a system’s findability. The
process involves sorting a series of cards, each
labeled with a piece of content or functionality,
into groups that make sense to users or
participants
Open Card Sorting
Participants are given cards showing site content with no pre-
established groupings.
Closed Card Sorting
Participants are given cards showing site content with an
established initial set of primary groups.
Card sorting in
action

Millie Richards
58, Female
From Quincy, MA
Millie is a retired nurse who has been
searching for antique treasure all over
New England since 1972. She has
never been to the Brimfield Antique
Show and needs to find out logistical
information about how to get there
and what to expect.
Terry Lee
39, Male
From Boston, MA
Terry is an accountant by weekday, avid
fisherman by night. He also collects old
bait boxes, fishing tackle, and other
fishing goodies. He comes to the
Brimfield Antique Show every time it is
open. He usually checks the site to see if
there will be any interesting new
vendors and to check out the bulletin
board and forums.
Denise Simon
30, Female
From Danbury, CT
Denise is a full-time antique seller. She travels all over New England to different shows on the
weekends to sell the collections.

Site Map
(n). The site-map is the
architecture, the frame, or at least
the foundation, which defines how
people see, navigate and
experience a system of information,
and functionality.

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如何办理(UB毕业证书）纽约州立大学水牛城分校毕业证成绩单本科硕士学位证留信学历认证

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ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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1. Decoding Web Content A Brief Lesson in Information Architecture, Card Sorting and Organizing Chaos with Tuna @silvacristina_

2. Information Architecture (IA) (n). The organization, labelling, and navigation systems of a website to increase “findability” and “usability” CONTENT USERSCONTEXT

3. Content Audit Card Sorting Naming & Labelling INFORMATION ARCHITECTURE SITEMAP WIREFRAMES DESIGN CODERESEARCH We do this...

4. INFORMATION ARCHITECTURE SITEMAP WIREFRAMES DESIGN CODERESEARCH ...to get to this!

5. You get the DROPDOWN OF DOOM So?

6. Not so quick links

7. Overwhelmed home pages

8. Go to the Brimfield Antique Show Website brimfieldshow.com Let’s try this out

9. Let that all sink in...

10. Content Audit

11. Yes, everything. Name Content type (page, subpage, pdf, form, etc.) Make note if a link leads to an outside page Go through the site and write down each page/content type on a post-it or index card

12. Card Sorting

13. Card Sorting (n). Card sorting is a user-centered design method for increasing a system’s findability. The process involves sorting a series of cards, each labeled with a piece of content or functionality, into groups that make sense to users or participants Open Card Sorting Participants are given cards showing site content with no pre- established groupings. Closed Card Sorting Participants are given cards showing site content with an established initial set of primary groups. Card sorting in action

14. Millie Richards 58, Female From Quincy, MA Millie is a retired nurse who has been searching for antique treasure all over New England since 1972. She has never been to the Brimfield Antique Show and needs to find out logistical information about how to get there and what to expect. Terry Lee 39, Male From Boston, MA Terry is an accountant by weekday, avid fisherman by night. He also collects old bait boxes, fishing tackle, and other fishing goodies. He comes to the Brimfield Antique Show every time it is open. He usually checks the site to see if there will be any interesting new vendors and to check out the bulletin board and forums. Denise Simon 30, Female From Danbury, CT Denise is a full-time antique seller. She travels all over New England to different shows on the weekends to sell the collections.

15. Get sorting!

16. Site Maps

17. Site Map (n). The site-map is the architecture, the frame, or at least the foundation, which defines how people see, navigate and experience a system of information, and functionality.

18.

19.

20. fin.

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