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Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Card Sorting for  Information Architecture Usage Areas, Methods  and Samples Steffen Schilb (Steffen@cardsort.net)
Outline Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb 1 Introduction
Introduction: Why do People browse the Internet? Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb
Introduction: Why do People browse the Internet? Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb ,[object Object],[object Object],[object Object],[object Object],Problem Information cannot be found
Introduction:Why does this happen? Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Hierarchy, Navigation Scheme No intuitive Navigation Scheme, Hierarchy People expect Content somewhere else
Introduction:Why does this happen? Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Misunderstood Wording Inconsistent Terms English Vs. German Ambiguous Terms
Introduction Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb How can this be improved?
Introduction: How can this be improved? Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb ,[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Card Sorting: The Standard Method Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb 2 Card Sorting: The Standard Method
Card Sorting: The Standard Method Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Preparation
Card Sorting: The Standard Method Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Card Sorting: Preparation Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Same Level of Detail  Politics Album Charts
Card Sorting: Preparation Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Cover one distinguished Content  Tennis Icehockey
Card Sorting: Preparation Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Describe the Content in a unambiguous Way Inspiration Opening Hours
Card Sorting: Preparation Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb ,[object Object],[object Object],[object Object],[object Object]
Card Sorting: Conducting the Exercise Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Conducting the  Exercise
Card Sorting: Conducting the Exercise Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Card Sorting: Conducting the Exercise Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Step 1: Sorting the Cards
Card Sorting: Conducting the Exercise Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Step 2: Finalizing the Sorting
Card Sorting: Conducting the Exercise Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Step 3: Labeling the Clusters
Card Sorting: Closed Card Sorting Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb ,[object Object],[object Object],[object Object],[object Object]
Card Sorting: Analysis Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb (Manual) Analysis
Card Sorting: Analysis Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb ,[object Object],[object Object],[object Object],[object Object],[object Object]
Card Sorting: Analysis Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb ,[object Object],[object Object],[object Object],[object Object]
Card Sorting: Data-Eyeballing Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Result: Simple Taxonomy Sport Fussball 1. Bundesliga 2. Bundesliga ... Tennis Weltrangliste ATP-Turniere ... Basketball NBA ... Politik Aktuelles Aus aller Welt Deutschland ... Innenpolitik News ... Außenpolitik Europa ... Wirtschaft Deutschland News ... Weltweit News ... Börse News DAX Dow-Jones ...
Card Sorting: Data-Eyeballing Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb ,[object Object],[object Object],[object Object],[object Object],[object Object]
Card Sorting: Analysis Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Spreadsheet Analysis
Card Sorting: Analysis Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb ,[object Object],[object Object],[object Object],[object Object]
Cluster Analysis Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb 3 Cluster Analysis
Cluster Analysis Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cluster Analysis Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Distance Matrix
Cluster Analysis: Distance Matrix Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Example Participant 1 Projekte AG‘s Aktuelle Projekte Studentisches Fachbereiche Insitute Campus Lageplan Anreise Participant 2 Aktivitäten AG‘s Aktuelle Projekte Studium Fachbereiche Institute Allgemeine Infos Lageplan Anreise Participant 3 Aktivitäten AG‘s Studium Fachbereiche Aktuelle Projekte Institute Informationen Lageplan Anreise
Cluster Analysis: Distance Matrix Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Distance Matrix P1 1.00 0.00 1.00 1.00 1.00 1.00 Anreise 0.00 1.00 1.00 1.00 1.00 1.00 Lageplan 1.00 1.00 1.00 0.00 1.00 1.00 Insitute 1.00 1.00 0.00 1.00 1.00 1.00 Fach-bereiche 1.00 1.00 1.00 1.00 1.00 0.00 Aktuelle Projekte 1.00 1.00 1.00 1.00 0.00 1.00 AG‘s Anreise Lageplan Institute Fach-bereiche Aktuelle Projekte AG‘s
Cluster Analysis: Distance Matrix Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Distance Matrix P1 1.00 0.00 1.00 1.00 1.00 1.00 Anreise 0.00 1.00 1.00 1.00 1.00 1.00 Lageplan 1.00 1.00 1.00 0.00 1.00 1.00 Insitute 1.00 1.00 0.00 1.00 1.00 1.00 Fach-bereiche 1.00 1.00 1.00 1.00 1.00 0.00 Aktuelle Projekte 1.00 1.00 1.00 1.00 0.00 1.00 AG‘s Anreise Lageplan Institute Fach-bereiche Aktuelle Projekte AG‘s
Cluster Analysis: Distance Matrix Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Distance Matrix P1 + P2 1.00 0.00 1.00 1.00 1.00 1.00 Anreise 0.00 1.00 1.00 1.00 1.00 1.00 Lageplan 1.00 1.00 1.00 0.00 1.00 1.00 Insitute 1.00 1.00 0.00 1.00 1.00 1.00 Fach-bereiche 1.00 1.00 1.00 1.00 1.00 0.00 Aktuelle Projekte 1.00 1.00 1.00 1.00 0.00 1.00 AG‘s Anreise Lageplan Institute Fach-bereiche Aktuelle Projekte AG‘s
Cluster Analysis: Distance Matrix Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Example Participant 1 Projekte AG‘s Aktuelle Projekte Studentisches Fachbereiche Insitute Campus Lageplan Anreise Participant 2 Aktivitäten AG‘s Aktuelle Projekte Studium Fachbereiche Institute Allgemeine Infos Lageplan Anreise Participant 3 Aktivitäten AG‘s Studium Fachbereiche Aktuelle Projekte Institute Informationen Lageplan Anreise
Cluster Analysis: Distance Matrix Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Distance Matrix (P1+P2)+P3 1.00 0.00 1.00 1.00 1.00 1.00 Anreise 0.00 1.00 1.00 1.00 1.00 1.00 Lageplan 1.00 1.00 1.00 0.00 0.67 1.00 Insitute 1.00 1.00 0.00 1.00 0.67 1.00 Fach-bereiche 1.00 1.00 0.67 0.67 1.00 0.33 Aktuelle Projekte 1.00 1.00 1.00 1.00 0.33 1.00 AG‘s Anreise Lageplan Institute Fach-bereiche Aktuelle Projekte AG‘s
Cluster Analysis: Distance Matrix Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb How to calculate ∑ K F (A F /B F ) = K t (A t /B t ) T t=1 T K:  Relative Coordinate A:  Relative X-Coordinate B: Relative Y-Coordinate F: Final Matrix T: Number of Participants t: Participant
Cluster Analysis: Distance Matrix Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb ,[object Object],[object Object],[object Object],[object Object]
Cluster Analysis: Single Linkage Algorithm Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Distance Matrix 1.00 0.86 0.81 0.83 Alumni 0.86 1.00 0.92 0.42 Aktuelle Projekte 0.81 0.92 1.00 0.69 ASTA 0.83 0.42 0.69 1.00 AG‘s Alumni Aktuelle Projekte ASTA AG‘s
Cluster Analysis: Single Linkage Algorithm Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cluster Analysis: Single Linkage Algorithm Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb New Distance Matrix 1.00 0.81 0.83 Aktuelle Projekte 0.81 1.00 0.69 ASTA 0.83 0.69 1.00 AG‘s+ Aktuelle Projekte Alumni ASTA AG‘s+ Aktuelle Projekte
Cluster Analysis: Single Linkage Algorithm Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb ,[object Object],[object Object],[object Object],[object Object]
Cluster Analysis: Single Linkage Algorithm Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Final Dendogram AG‘s Aktuelle Projekte ASTA Alumni 0.00 0.50 1.00 0.42 0.69 0.81
Cluster Analysis: Single Linkage Algorithm Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cluster Analysis: Complete Linkage Algorithm Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cluster Analysis: Average Linkage Algorithm Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb ,[object Object],[object Object],[object Object],[object Object]
Computer-Based Card Sorting Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb 4 Computer-Based Card Sorting
Computer-Based Card Sorting Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb ,[object Object],[object Object],[object Object]
Computer-Based Card Sorting: EZSort Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb EZSort
Computer-Based Card Sorting: EZSort Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Computer-Based Card Sorting: CardSort Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb CardSort
Computer-Based Card Sorting: CardSort Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Computer-Based Card Sorting Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Card Sorting Variants Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb 5 Card Sorting Variants
Card Sorting Variants Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb ,[object Object],[object Object],[object Object],[object Object]
Card Sorting Variants: Card Sorting with Subgroups Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Card Sorting with  Subgroups
Card Sorting Variants: Card Sorting with Subgroups Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb ,[object Object],[object Object],[object Object],[object Object],[object Object]
Card Sorting Variants: Labeling the Contents Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Labeling the Contents
Card Sorting Variants: Labeling the Contents Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb ,[object Object],[object Object],[object Object],On this page, students  register online for their courses.
Card Sorting Variants: Rating the Contents Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Rating the Contents Gerry McGovern (2002)
Card Sorting Variants: Rating the Contents Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Begriff 20 Step 1 Step 2 Begriff 14 Begriff 7 Begriff 4 Begriff 23 Begriff 6 Begriff 24 Begriff 16 Begriff 1 Begriff 2 Begriff 1 Begriff 3 Begriff 5 Begriff 8 Begriff 9 Begriff 10 Begriff 11 Begriff 13 Begriff 15 Begriff 17 Begriff 1 Begriff 18 Begriff 21 Begriff 22 Begriff 25 Begriff 26 Begriff 4 Begriff 6 Begriff 7 Begriff 14 Begriff 16 Begriff 19 Begriff 20 Begriff 23 Begriff 24
Conclusion Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb 6 Conclusion
Conclusion Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb ,[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb ,[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb ,[object Object],[object Object],[object Object],[object Object]
References Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb 7 References
References Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Card Sorting Variants: Card-Based Classification Evaluation Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Thank you!
Computer-Based Card Sorting Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb 8 Questions and  Discussion
Card Sorting Variants: Card-Based Classification Evaluation Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Further Questions? Contact me! [email_address]

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IA Tagung 2005: Card Sorting

  • 1. Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Card Sorting for Information Architecture Usage Areas, Methods and Samples Steffen Schilb (Steffen@cardsort.net)
  • 2.
  • 3. Introduction Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb 1 Introduction
  • 4. Introduction: Why do People browse the Internet? Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb
  • 5.
  • 6. Introduction:Why does this happen? Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Hierarchy, Navigation Scheme No intuitive Navigation Scheme, Hierarchy People expect Content somewhere else
  • 7. Introduction:Why does this happen? Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Misunderstood Wording Inconsistent Terms English Vs. German Ambiguous Terms
  • 8. Introduction Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb How can this be improved?
  • 9.
  • 10.
  • 11.
  • 12. Card Sorting: The Standard Method Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb 2 Card Sorting: The Standard Method
  • 13. Card Sorting: The Standard Method Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Preparation
  • 14.
  • 15. Card Sorting: Preparation Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Same Level of Detail Politics Album Charts
  • 16. Card Sorting: Preparation Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Cover one distinguished Content Tennis Icehockey
  • 17. Card Sorting: Preparation Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Describe the Content in a unambiguous Way Inspiration Opening Hours
  • 18.
  • 19. Card Sorting: Conducting the Exercise Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Conducting the Exercise
  • 20.
  • 21. Card Sorting: Conducting the Exercise Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Step 1: Sorting the Cards
  • 22. Card Sorting: Conducting the Exercise Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Step 2: Finalizing the Sorting
  • 23. Card Sorting: Conducting the Exercise Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Step 3: Labeling the Clusters
  • 24.
  • 25. Card Sorting: Analysis Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb (Manual) Analysis
  • 26.
  • 27.
  • 28. Card Sorting: Data-Eyeballing Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Result: Simple Taxonomy Sport Fussball 1. Bundesliga 2. Bundesliga ... Tennis Weltrangliste ATP-Turniere ... Basketball NBA ... Politik Aktuelles Aus aller Welt Deutschland ... Innenpolitik News ... Außenpolitik Europa ... Wirtschaft Deutschland News ... Weltweit News ... Börse News DAX Dow-Jones ...
  • 29.
  • 30. Card Sorting: Analysis Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Spreadsheet Analysis
  • 31.
  • 32. Cluster Analysis Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb 3 Cluster Analysis
  • 33.
  • 34. Cluster Analysis Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Distance Matrix
  • 35. Cluster Analysis: Distance Matrix Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Example Participant 1 Projekte AG‘s Aktuelle Projekte Studentisches Fachbereiche Insitute Campus Lageplan Anreise Participant 2 Aktivitäten AG‘s Aktuelle Projekte Studium Fachbereiche Institute Allgemeine Infos Lageplan Anreise Participant 3 Aktivitäten AG‘s Studium Fachbereiche Aktuelle Projekte Institute Informationen Lageplan Anreise
  • 36. Cluster Analysis: Distance Matrix Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Distance Matrix P1 1.00 0.00 1.00 1.00 1.00 1.00 Anreise 0.00 1.00 1.00 1.00 1.00 1.00 Lageplan 1.00 1.00 1.00 0.00 1.00 1.00 Insitute 1.00 1.00 0.00 1.00 1.00 1.00 Fach-bereiche 1.00 1.00 1.00 1.00 1.00 0.00 Aktuelle Projekte 1.00 1.00 1.00 1.00 0.00 1.00 AG‘s Anreise Lageplan Institute Fach-bereiche Aktuelle Projekte AG‘s
  • 37. Cluster Analysis: Distance Matrix Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Distance Matrix P1 1.00 0.00 1.00 1.00 1.00 1.00 Anreise 0.00 1.00 1.00 1.00 1.00 1.00 Lageplan 1.00 1.00 1.00 0.00 1.00 1.00 Insitute 1.00 1.00 0.00 1.00 1.00 1.00 Fach-bereiche 1.00 1.00 1.00 1.00 1.00 0.00 Aktuelle Projekte 1.00 1.00 1.00 1.00 0.00 1.00 AG‘s Anreise Lageplan Institute Fach-bereiche Aktuelle Projekte AG‘s
  • 38. Cluster Analysis: Distance Matrix Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Distance Matrix P1 + P2 1.00 0.00 1.00 1.00 1.00 1.00 Anreise 0.00 1.00 1.00 1.00 1.00 1.00 Lageplan 1.00 1.00 1.00 0.00 1.00 1.00 Insitute 1.00 1.00 0.00 1.00 1.00 1.00 Fach-bereiche 1.00 1.00 1.00 1.00 1.00 0.00 Aktuelle Projekte 1.00 1.00 1.00 1.00 0.00 1.00 AG‘s Anreise Lageplan Institute Fach-bereiche Aktuelle Projekte AG‘s
  • 39. Cluster Analysis: Distance Matrix Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Example Participant 1 Projekte AG‘s Aktuelle Projekte Studentisches Fachbereiche Insitute Campus Lageplan Anreise Participant 2 Aktivitäten AG‘s Aktuelle Projekte Studium Fachbereiche Institute Allgemeine Infos Lageplan Anreise Participant 3 Aktivitäten AG‘s Studium Fachbereiche Aktuelle Projekte Institute Informationen Lageplan Anreise
  • 40. Cluster Analysis: Distance Matrix Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Distance Matrix (P1+P2)+P3 1.00 0.00 1.00 1.00 1.00 1.00 Anreise 0.00 1.00 1.00 1.00 1.00 1.00 Lageplan 1.00 1.00 1.00 0.00 0.67 1.00 Insitute 1.00 1.00 0.00 1.00 0.67 1.00 Fach-bereiche 1.00 1.00 0.67 0.67 1.00 0.33 Aktuelle Projekte 1.00 1.00 1.00 1.00 0.33 1.00 AG‘s Anreise Lageplan Institute Fach-bereiche Aktuelle Projekte AG‘s
  • 41. Cluster Analysis: Distance Matrix Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb How to calculate ∑ K F (A F /B F ) = K t (A t /B t ) T t=1 T K: Relative Coordinate A: Relative X-Coordinate B: Relative Y-Coordinate F: Final Matrix T: Number of Participants t: Participant
  • 42.
  • 43. Cluster Analysis: Single Linkage Algorithm Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Distance Matrix 1.00 0.86 0.81 0.83 Alumni 0.86 1.00 0.92 0.42 Aktuelle Projekte 0.81 0.92 1.00 0.69 ASTA 0.83 0.42 0.69 1.00 AG‘s Alumni Aktuelle Projekte ASTA AG‘s
  • 44.
  • 45. Cluster Analysis: Single Linkage Algorithm Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb New Distance Matrix 1.00 0.81 0.83 Aktuelle Projekte 0.81 1.00 0.69 ASTA 0.83 0.69 1.00 AG‘s+ Aktuelle Projekte Alumni ASTA AG‘s+ Aktuelle Projekte
  • 46.
  • 47. Cluster Analysis: Single Linkage Algorithm Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Final Dendogram AG‘s Aktuelle Projekte ASTA Alumni 0.00 0.50 1.00 0.42 0.69 0.81
  • 48.
  • 49.
  • 50.
  • 51. Computer-Based Card Sorting Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb 4 Computer-Based Card Sorting
  • 52.
  • 53. Computer-Based Card Sorting: EZSort Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb EZSort
  • 54.
  • 55. Computer-Based Card Sorting: CardSort Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb CardSort
  • 56.
  • 57.
  • 58. Card Sorting Variants Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb 5 Card Sorting Variants
  • 59.
  • 60. Card Sorting Variants: Card Sorting with Subgroups Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Card Sorting with Subgroups
  • 61.
  • 62. Card Sorting Variants: Labeling the Contents Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Labeling the Contents
  • 63.
  • 64. Card Sorting Variants: Rating the Contents Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Rating the Contents Gerry McGovern (2002)
  • 65. Card Sorting Variants: Rating the Contents Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Begriff 20 Step 1 Step 2 Begriff 14 Begriff 7 Begriff 4 Begriff 23 Begriff 6 Begriff 24 Begriff 16 Begriff 1 Begriff 2 Begriff 1 Begriff 3 Begriff 5 Begriff 8 Begriff 9 Begriff 10 Begriff 11 Begriff 13 Begriff 15 Begriff 17 Begriff 1 Begriff 18 Begriff 21 Begriff 22 Begriff 25 Begriff 26 Begriff 4 Begriff 6 Begriff 7 Begriff 14 Begriff 16 Begriff 19 Begriff 20 Begriff 23 Begriff 24
  • 66. Conclusion Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb 6 Conclusion
  • 67.
  • 68.
  • 69.
  • 70. References Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb 7 References
  • 71.
  • 72. Card Sorting Variants: Card-Based Classification Evaluation Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Thank you!
  • 73. Computer-Based Card Sorting Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb 8 Questions and Discussion
  • 74. Card Sorting Variants: Card-Based Classification Evaluation Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Further Questions? Contact me! [email_address]