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Card Sorting - WIAD 2014

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One of the biggest challenges in website and intranet design is creating the information architecture: what goes where? A card sort is a user-centered design method for increasing a system’s find ability.

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Card Sorting - WIAD 2014

  1. 1. Card Sorting Help people find what they’re looking for WORLD INFORMATION ARCHITECTURE DAY 2014 AsmaKaroobi-WIAD2014
  2. 2. Mental Model AsmaKaroobi-WIAD2014
  3. 3. Mental models are deeply held internal images of how the world works, images that limit us to familiar ways of thinking and acting. Very often, we are not consciously aware of our mental models or the effects they have on our behavior Peter Senge AsmaKaroobi-WIAD2014
  4. 4. Acting As Mental Model AsmaKaroobi-WIAD2014
  5. 5. Problem! Are these people finding what they came for? Yes or No How do we know? AsmaKaroobi-WIAD2014
  6. 6. Card Sorting o A card sort is a user-centered design method for increasing a system’s find ability. o The process involves sorting a series of cards, each labeled with a piece of content or functionality, into groups that make sense to users or participants. AsmaKaroobi-WIAD2014
  7. 7. With card sorting you can • • • • Build the structure for your website Build the structure for your navigation Decide what to put on the pages Label categories and navigation AsmaKaroobi-WIAD2014
  8. 8. When should we do it Card sorting is a user-centered, formative technique. It should be used as an input to: o designing a new site o designing a new area of a site o redesigning a site AsmaKaroobi-WIAD2014
  9. 9. I’m pretty sure I know how to sort things in a way that will make scene to our site Visitor No! you probably don’t AsmaKaroobi-WIAD2014
  10. 10. There are different ways to sort information And the best way may not be you were thinking AsmaKaroobi-WIAD2014
  11. 11. Fruits? Vegetables ? Banana Peach Bell pepper Apple Broccoli Pineapple Carrots Rhubarb Tomato Avocado AsmaKaroobi-WIAD2014
  12. 12. How Can We Do It? i. Decide what you want to learn ii. Select the type of Card Sort (open vs. closed) iii. Choose Suitable Content iv. Choose and invite participants v. Conduct the sort (online or in-person) vi. Analyze Results vii. Integrate results AsmaKaroobi-WIAD2014
  13. 13. What are you wanting to learn? o How do our users expect the information to be organized and categorized? o What terminology and labels do they find confusing and what better terms can we use? AsmaKaroobi-WIAD2014
  14. 14. How Can We Do It? i. Decide what you want to learn ii. Select the type of Card Sort (open vs. closed) iii. Choose Suitable Content iv. Choose and invite participants v. Conduct the sort (online or in-person) vi. Analyze Results vii. Integrate results AsmaKaroobi-WIAD2014
  15. 15. What is your Goal? Discover In an open card sort, participants create their own names for the categories. Open Card Sorting / Close Card Sorting Validation In a closed card sort, participants are provided with a predetermined set of category names. AsmaKaroobi-WIAD2014
  16. 16. CHOOSE METHOD o Moderate o Un moderate AsmaKaroobi-WIAD2014
  17. 17. How Can We Do It? i. Decide what you want to learn ii. Select the type of Card Sort (open vs. closed) iii. Choose Suitable Content iv. Choose and invite participants v. Conduct the sort (online or in-person) vi. Analyze Results vii. Integrate results AsmaKaroobi-WIAD2014
  18. 18. SELECTING CONTENT Cards come from where? It depends But: you do an audit of the key content that will be on your site you create a card for each section you present the stack of cards to a participant and ask them to sort them into groups that are meaningful to them. AsmaKaroobi-WIAD2014
  19. 19. How Can We Do It? i. Decide what you want to learn ii. Select the type of Card Sort (open vs. closed) iii. Choose Suitable Content iv. Choose and invite participants v. Conduct the sort (online or in-person) vi. Analyze Results vii. Integrate results AsmaKaroobi-WIAD2014
  20. 20. Invite Participants o Who are your target audience? o How can you find them – Email? Social network? Or … o Do they need to gifts for involvement? AsmaKaroobi-WIAD2014
  21. 21. Sample of invitation o Dear <Name of customer contact>, o Session Description : <Name of company> is continually focusing on user experience to ensure that … o What: This user experience research session will focus on how an end-user would organize the navigation components on <Product Name> … o Who: who should be participant in this session & their involvement gift is …. o When: The session will take approximately 1.5 hours during December 4-19 (during one of the days)… o Where o How: Short explain about session AsmaKaroobi-WIAD2014
  22. 22. How Can We Do It? i. Decide what you want to learn ii. Select the type of Card Sort (open vs. closed) iii. Choose Suitable Content iv. Choose and invite participants v. Conduct the sort (online or in-person) vi. Analyze Results vii. Integrate results AsmaKaroobi-WIAD2014
  23. 23. What is your Goal? Less Participants More cements Can be Moderated Online Card Sorting / Offline Card Sorting More Participants Less cements Un Moderated AsmaKaroobi-WIAD2014
  24. 24. Lead the face-to-face session Why questions Explain session clearly • Ask them, Why do they think this or that? • There is no right or wrong answers, we just want to know what you think Minimize interruption • Encourage the participants to think loud AsmaKaroobi-WIAD2014
  25. 25. How Can We Do It? i. Decide what you want to learn ii. Select the type of Card Sort (open vs. closed) iii. Choose Suitable Content iv. Choose and invite participants v. Conduct the sort (online or in-person) vi. Analyze Results vii. Integrate results AsmaKaroobi-WIAD2014
  26. 26. Analyzing o Prepare your data for analysis ( you can find more Box and arrow’s version | Rosenfeld media’s version) o Analyze qualitative information based on user comments. o Analyze quantitative information o Pull together your findings in a report to share with your team and stakeholders. AsmaKaroobi-WIAD2014
  27. 27. Look at o Open Card Sorting: - What groups were created - Where the cards were placed - What terms were used for labels o Close Card Sorting: - Users understand the categories & can find information - Content fits well in categories with not too much overlap - Category names match users mental models AsmaKaroobi-WIAD2014
  28. 28. Correlation AsmaKaroobi-WIAD2014
  29. 29. Similarity Matrix Each card is compared to each other card. The higher the number, the more similar the cards and displays the percentage that any one card was grouped with another card. AsmaKaroobi-WIAD2014
  30. 30. Want to learn more? • • • • • Interactiondesign.org Usability.gov Box and Arrows Nielsen Norman Group Optimal workshop AsmaKaroobi-WIAD2014
  31. 31. Thank You For Your Attention Any Question? ASMA KAROOBI WIAD 2014 – IRAN ir.linkedin.com/in/asmakaroobi AsmaKaroobi-WIAD2014

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