Ludacris Concert Event

1. Ludacris Runaway Love Benefit Concert November 12, 2011 5PM to 7PM at the Philips Arena, Atlanta GA By Anthony Darlington FullSail University February 16, 2011

2. Background Information Born in Champaign, Illinois, Ludacris is the stage name of Chris Bridges, a rapper and actor from Atlanta, Georgia who became a video and radio star after the success of his 2000 album Back for the First Time. Bridges began his career as a radio DJ in Atlanta, where he was known on the air as Chris Lova Lova. His career got a boost in 2002 when TV's Bill O'Reilly expressed outrage that Pepsi had hired Ludacris as a spokesman. O'Reilly criticized Ludacris's foul language and called for a boycott of Pepsi, who then fired Ludacris and hired Ozzy Osbourne's family instead... Ludacris has collaborated in the studio with several other hip-hop stars, including Missy Elliott, 50 Cent, Mariah Carey and Mary J. Blige and has toured with Busta Rhymes and Eminem.

3. November Is The Perfect Time The Philips Arena Is The Perfect Place

4. Venue Selection The Philips Arena, 1 Philips Dr. Atlanta, GA 30303 The location of the venue will be the Phillips Arena in downtown Atlanta, GA. The venue was chosen for the capacity and the ability to film the event for DVD sales. The venue is also located in the center of the city where Ludacris got his start. His entire career emerged in Atlanta, GA. The Ludacris Foundation also has its home in East Point, GA, a neighboring city to Atlanta, and serves the entire region. The venue is an iconic spot in the city and host many other big acts and performances within the city. The Philips Arena has a concert seating capacity of 21,000. This can serve to be a profitable venue for the live event.

5. Show Schedule Show Date: November 12th , 2011 Show Time: 5:00pm to 7:00pm Sound Check: 1 PM Introduction performances by youth groups: 5PM – 5:40PM The Ludacris Foundation Background & Presentations to Sponsors 5:45 -5:58PM Ludacris Live performance : 6:00pm to 7:00PM Concert Ends evacuate all patrons: 7PM to 7:30PM

6. The Artist Rider THIS RIDER HAS BEEN PREPARED TO DETAIL REQUIREMENTS THAT WE FEEL NECESSARY TO ENABLE LUDACRIS TO PRESENT THE BEST POSSIBLE SHOW FOR YOUR PATRONS. PURCHASER MUST INITIAL EVERY PAGE OR THIS CONTRACT IS NOT CONSIDERED VALID. The artist rider covers the Transportation; Accommodations; Sound Requirements; Lighting Requirements; Equipment; Musicians; Rehearsal; Dressing Rooms; Food; Security; Stage; Advertising; Cancelation; Force Majeure; Indemnification; and Taxes

7. Budget Projection (Revenue)

8. Budget Projection (Expenses)

9. RISK ANALYSIS Some of the things that could go wrong are that the Artist Ludacris might take ill. If so, there have been provisions taken to secure another date without penalty from the artist or the venue to host the vent. Another contingency is for the electricity. If the electricity should go out, there will be back up generators to support the completion of the performances by the artist and the filming of the show for the DVD sales.

10. Conclusion Ludacris helping to reunite families with runaway children