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Local Search Ranking Tactics - More Than Just SEO


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This presentation examines what online businesses need to do to ensure they are found locally online everywhere they need to be found. It examines what are some the local search ranking factors, off page as well as on-page requirements, why customer reviews are so important and other ranking tactics for local search. It looks at what you need to do to have the right local mindset and of course, how Google scores your website for local rankings.

The panelists will share what tools, tactics and techniques that they recommend and are successful for online businesses that attendees can exploit without having to spend a lot. This session looks at ways search marketers are tapping into an audience using local search engines, online yellow pages and other local search methods and how hosting companies can help their clients take the first most important step towards being found online.

Published in: Business
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Local Search Ranking Tactics - More Than Just SEO

  1. 1. Beyond Traditional SEO<br />- Local Search Ranking Tactics<br />Powerful Tips for Ranking Well <br />in Local Search<br />(Curtis) R. Curtis, SVP<br />UniversalBusinessListing.Org<br />CurtisRCurtis<br />
  2. 2. Still Engaging in Traditional Marketing?<br />
  3. 3. Struggling With SEO?<br />PPC Getting Too Costly?<br />
  4. 4. Maybe It’s Time to Make a Change!<br />
  5. 5. Because There’s A New Sheriff in Town<br />
  6. 6. His Name is “Local Search”<br /><br />
  7. 7. Local Listings = Increased Sales<br /><ul><li>43% of search engine users are searching locally to buy offline. (comScore Networks)
  8. 8. 73% of activity online is in one way or another related to local content(Google)
  9. 9. 51% Internet users in the U.S explicitly characterize their behavior as “shop online, purchase offline” (NPD Group)</li></li></ul><li>Google 7-Pack<br />
  10. 10. Optimize your maps listing by:<br /><ul><li>Put main keyword phrases in your Local Business profile description.
  11. 11. Use long-tail keywords that relate to your products /services, the brands that you carry, the locations you serve, and anything else particular to your business
  12. 12. Choosing/creating the right categories. Start with 1-2 of the pre-established ones before creating/adding new ones relevant to your business.
  13. 13. Create citations on local business listing sites. Tip: Look at your competitors, where they are cited & get similar citations. </li></li></ul><li>Google Local – Liquor Stores, Austin<br />
  14. 14. Yahoo Local – Local Attractions, Austin<br />
  15. 15. Bing Local – Pizza, Austin<br />
  16. 16. Local Search Has Its Own Ranking Factors <br />So what does the local search algorithm look for:<br />
  17. 17. Verified Business Listing Information<br />
  18. 18. Domain & Business Name in <br />Titles in All Maps, Especially Google<br />
  19. 19. Inbound Links <br />
  20. 20. Inbound Links <br />
  21. 21. Business Name in Title Tags & Description<br />
  22. 22. Business Name<br />
  23. 23.
  24. 24. Choose Business Name & Domain Carefully<br />
  25. 25. Categories in Online Yellow Pages<br />& Other Online Directories<br />
  26. 26. Optimize About Us & Contact Us Pages<br />
  27. 27. Off-Site Reviews<br />& Citations<br />They Work!!!<br />
  28. 28. Guess Why?<br />Consumers Trust Each Other More <br />Than They Do Advertising!<br /><ul><li>90% of consumers trust peer recommendations
  29. 29. Less than 50% trust advertisements
  30. 30. Social networks and user reviews are only a click away
  31. 31. Natural and social discovery rule, and customer service is the new marketing</li></ul>Duh!!!<br />
  32. 32. More Great Tips<br />Use Your Site to Build Trust<br />
  33. 33. Be Sure to Link From Your Own Website<br />
  34. 34. Get Customers to Generate Positive Reviews<br />
  35. 35. Get Trusted Links<br />
  36. 36. Enhanced Google Local Listings <br />
  37. 37. Enhanced Yahoo Local Listings<br />
  38. 38. Things That Have Absolutely No Value<br />
  39. 39. The Page Rank of the Domain<br />
  40. 40. The Number of Links<br />
  41. 41. The Score of Those Links<br />1<br />X<br />
  42. 42. Things to Avoid<br />
  43. 43.
  44. 44. Do Not Keyword Stuff<br />
  45. 45. Correct Any Inconsistency<br />
  46. 46. Local - It’s Powerful & It’s Growing<br /><ul><li>It’s the first step in promoting a business so as to be found on in the Search Engines, Social Networks, Directories, Online YellowPages and Mobile/GPS Devices.
  47. 47. This is where 75% of searches occur (versus print) and the numbers are growing.</li></li></ul><li>So The Question is…<br />Are You Invisible?<br />
  48. 48. Over 25% of all businesses are inaccurately listed or completely missing onlinewhere they need to be found.<br />
  49. 49. Now there is an easy, effective<br />& affordable way to ensure your business <br />is listed everywhere it needs to be.<br />Universal Business Listing (UBL) helps your business to succeed & grow by ensuring you are listed everywhere accurately <br />…in Search Engines, Social Networks, Yellow Pages Directories, 411 Directory Assistance and Mobile/GPS devices.<br />
  50. 50. UBL’s Distribution<br />Mobile & Internet Search<br />Portable & In-Car Navigation Systems<br />Directory & Information Services<br />Data Aggregators & Distributors<br />
  51. 51. Benefits are :<br /><ul><li>Single place to easily manage business listings everywhere online
  52. 52. Distribution to ALL major search sites as a verified source
  53. 53. Saves enormous time, money, and effort by not having to register in dozens of sites every year
  54. 54. Unlimited access and free updates any time
  55. 55. Data includes photos, logos, web links, product descriptions, brands carried and all critical search data</li></li></ul><li>Powerful Tips for Ranking Well in Local Search<br />For Additional Information:<br />(Curtis) R. Curtis<br />SVP, Strategic Partnerships<br />Partners Site:<br /><ul><li>Direct: 1 (206) 659-8257
  56. 56. Office: 1 (206) 734-4711
  57. 57.</li>