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The Ubiquitous Computer Corey Powell 
FA102a, Research and Brand 
Development
The Ubiquitous Computer Corey Powell 
Assignment One, Research 
“The Ubi Ubiquitous Computer is 
Here” 
http://www.kurzweilai.net/ubi-ubiquitous-computer-beta-test-program-launched
The Ubiquitous Computer Corey Powell 
Assignment One, Research 
- ”Plug it into a power outlet and the WiFi-connected, 
voice-operated Ubi gadget will 
magically make the environment around it 
Internet-enabled.” 
http://www.kurzweilai.net/ubi-ubiquitous-computer-beta-test-program-launched
The Ubiquitous Computer Corey Powell 
Assignment One, Research 
-“The most profound 
technologies are those 
that disappear. They 
weave themselves into 
the fabric of everyday 
life until they are 
indistinguishable from 
it.” 
http://www.ubiq.com/hypertext/weiser/SciAmDraft3.html
The Ubiquitous Computer Corey Powell 
Assignment One, Research 
-“Ubiquitous computing names the 
third wave in computing, just now 
beginning.” 
http://www.ubiq.com/weiser/UbiHome.html
The Ubiquitous Computer Corey Powell 
Assignment One, Description of Future Product or Service 
The Ubiquitous Computer
The Ubiquitous Computer Corey Powell 
Assignment Three, Logotype Research, Word from Diagram 
“Professional”
The Ubiquitous Computer Corey Powell 
Assignment Three, Logotype Research 
http://www.microsoft.com/en-us/default.aspx 
http://www.bbc.com 
http://www.sony.com 
- I found these logos gave off a sense of professionalism. I used the 
Microsoft and BBC logos as inspiration by adapting the squares used in 
each of them. The square shape also represents the shape of the UBI 
device itself.
The Ubiquitous Computer Corey Powell 
Assignment Three, Finished Logotype
The Ubiquitous Computer Corey Powell 
Assignment Four, Social Media Branding, Research 
Sony 
https://www.facebook.com/Sony/info 
Apple 
https://www.facebook.com/authorized.apple/timeline 
Samsung Mobile 
https://www.facebook.com/SamsungMobileUSA
The Ubiquitous Computer Corey Powell 
Assignment Four, Social Media Branding, Creating Community 
1. Shared the UBI Facebook page explaining my assignment from my existing 
account. 
2. Sent page invites to my entire friends list in order to increase the probability of 
all of my connections seeing the UBI page. 
3. Contacted (private message and in person) close friends and relatives informing 
them of the page and directed them towards the UBI page. 
4. Had my close friends and relatives share the UBI page on their own Facebook 
accounts to reach even a further audience. 
5. Created a promotional offer from the UBI page offering a prize to one random 
fan once the page reached 20 posts.
The Ubiquitous Computer Corey Powell 
Assignment Four, Social Media Branding, Facebook Pages 
https://www.facebook.com/UBIUSA
The Ubiquitous Computer Corey Powell 
Assignment Four, Social Media Branding, Facebook Pages
The Ubiquitous Computer Corey Powell 
Assignment Four, Social Media Branding, Facebook Pages

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18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
 

Fa#4, Social Media Branding

  • 1. The Ubiquitous Computer Corey Powell FA102a, Research and Brand Development
  • 2. The Ubiquitous Computer Corey Powell Assignment One, Research “The Ubi Ubiquitous Computer is Here” http://www.kurzweilai.net/ubi-ubiquitous-computer-beta-test-program-launched
  • 3. The Ubiquitous Computer Corey Powell Assignment One, Research - ”Plug it into a power outlet and the WiFi-connected, voice-operated Ubi gadget will magically make the environment around it Internet-enabled.” http://www.kurzweilai.net/ubi-ubiquitous-computer-beta-test-program-launched
  • 4. The Ubiquitous Computer Corey Powell Assignment One, Research -“The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.” http://www.ubiq.com/hypertext/weiser/SciAmDraft3.html
  • 5. The Ubiquitous Computer Corey Powell Assignment One, Research -“Ubiquitous computing names the third wave in computing, just now beginning.” http://www.ubiq.com/weiser/UbiHome.html
  • 6. The Ubiquitous Computer Corey Powell Assignment One, Description of Future Product or Service The Ubiquitous Computer
  • 7.
  • 8. The Ubiquitous Computer Corey Powell Assignment Three, Logotype Research, Word from Diagram “Professional”
  • 9. The Ubiquitous Computer Corey Powell Assignment Three, Logotype Research http://www.microsoft.com/en-us/default.aspx http://www.bbc.com http://www.sony.com - I found these logos gave off a sense of professionalism. I used the Microsoft and BBC logos as inspiration by adapting the squares used in each of them. The square shape also represents the shape of the UBI device itself.
  • 10. The Ubiquitous Computer Corey Powell Assignment Three, Finished Logotype
  • 11. The Ubiquitous Computer Corey Powell Assignment Four, Social Media Branding, Research Sony https://www.facebook.com/Sony/info Apple https://www.facebook.com/authorized.apple/timeline Samsung Mobile https://www.facebook.com/SamsungMobileUSA
  • 12. The Ubiquitous Computer Corey Powell Assignment Four, Social Media Branding, Creating Community 1. Shared the UBI Facebook page explaining my assignment from my existing account. 2. Sent page invites to my entire friends list in order to increase the probability of all of my connections seeing the UBI page. 3. Contacted (private message and in person) close friends and relatives informing them of the page and directed them towards the UBI page. 4. Had my close friends and relatives share the UBI page on their own Facebook accounts to reach even a further audience. 5. Created a promotional offer from the UBI page offering a prize to one random fan once the page reached 20 posts.
  • 13. The Ubiquitous Computer Corey Powell Assignment Four, Social Media Branding, Facebook Pages https://www.facebook.com/UBIUSA
  • 14. The Ubiquitous Computer Corey Powell Assignment Four, Social Media Branding, Facebook Pages
  • 15. The Ubiquitous Computer Corey Powell Assignment Four, Social Media Branding, Facebook Pages