Running Head Marketing PlanSWOT Analysis .docx

Running Head: Marketing Plan/SWOT Analysis
1
Marketing Plan/SWOT Analysis
14
Marketing plan/ SWOT analysis
Heather Taylor
Kaplan
MT499: Bachelors Capstone in Management-peregrine
Prof: Angie Sokol
July 31, 2016
Part 1
A well-developed strategy will aid in the realization of the
business goals and build a strong reputation for your products.
This marketing strategy helps in the focusing of the company
products and services to the market segment most appropriate
for them. The development process usually involves the creation
of two ideas that are powerful to create awareness of the
business and its products thereof (Hooley and Saunders 2004)
Marketing strategy is a component of a marketing plan that aims
at directing the program toward the achievement of the
organisational goals and objectives. Marketing plan is therefore
a comprehensive document that lays bare all the regulatory
advertising and marketing efforts and activities that are geared
towards achieving these goals within a given duration of time.
Marketing strategy has a pivotal role in increasing the sales
volume of every organisation and realizing sustainable

competitive edge. (Viardot, 2004) It encompasses all primary,
short-term and long-term activities in the marketing field and it
entails analysis of the initial strategic position of business
together with the creation, evaluation and selection of market-
geared strategies and hence lend to the goals of the firm as well
as its marketing objective.
The process of marketing strategy development begins with the
evaluation of the environmental factors, which entails the
strategic constraints. It is therefore necessary to have a clear
understanding of the external environment, including,
technological, economic, cultural, political and legal elements
of the environment. Secondly, goals are chosen and objectives
set. A marketing strategy is, therefore, the explanation of all the
specific actions to be taken to achieve the set goals. Marketing
strategies are interactive and dynamic; partially planned and
partially unplanned (Luke, 2004) this is to give room for the
business to react to unforeseen challenges within the marketing
environment as they try to keep focussed on a particular
direction. A longer time span is preferred, usually five years.
Simulation models such as customer lifetime value models aid
marketers to conduct “what if” analysis to try and predict what
might happen in future if certain conditions are met, and rate
the extent to which such actions can affect the organisation’s
revenue per customer and the churn rate. Strategies offer
specification on how to adjust the marketing mix; firms can use
tools such as marketing mix model to aid the resource allocation
decision for various media and distribution of funds across a
portfolio of brands.
An effective marketing heavily leans a well-informed marketing
strategy. The strategy helps in the mission and vision
statement, setting goals and objectives and outlines the steps a
business needs to achieve the goals. The marketing strategy
further influences how the entire business is run, it is, therefore,
necessary that the plan is built in consultation with the
marketing team. It is a far-reaching strategic planning tool that:
Clearly defines the business together with its products and

services; gives a clear position and role of the products in the
service market; keeps the profile of customers and the
competition, and gives the business a guideline on building a
marketing plan and measure its effectiveness. The marketing
strategy sets all direction and goals for every business (Stout,
2005). It must therefore be differentiated from a marketing plan
which outlines the specific actions and action plan to be taken
to realize the objectives. The following components must be
taken into account while developing marketing strategy.
To begin with, a business need to identify its goals so that a set
of marketing goals can be defined to anchor them. The company
may aim at increasing sales volume, or reaching new customer
segment. The goals should be as focussed as possible to ensure
that the output is measurable. All goals have to be specific,
measurable, achievable, relevant and time-bound (SMART).
Secondly, the marketing goals need to be identified based on the
given business goals. These goals are as a motivation to the
entire marketing team thus help benchmarking purposes. The
goals may either be long-term or short-term and may include
increased penetration, or market development. The overall
strategies must also be measurable. Ones the objectives have
reached the strategy is revised from time to time.
After that a market research is conducted, it involves
information gathering about the market. This information may
include market size, growth, social trends, and the demographic
factors. The business also needs to focus on the changes that
occur in the market, to ensure that the marketing strategy
remains relevant and targeted. Using the results of marketing
research, the business builds a profile of prospectus customers
and identify their needs. The purpose of the profile is to expose
their buying pattern, covering all the details about how, where
and what they buy. It is important to regularly review these
trends to ensure that all the new opportunities are captured and
for accordingly adjusting the strategy. The marketing strategy
should allow maintenance of relationships with the current
customers even as the quest for more customers grow. (Levi,

2014)
Apart from profiling of customers, there is need to profile the
competitors too. This profile is developed by identifying their
products, supply chain, marketing tactics and pricing strategy.
This is used to have a glimpse of their competitive advantage.
This leads to internal process analysis to identify the business’
own strengths and weaknesses to aid in the performance
improvement in relations to the performance of the competitors.
After all these, the business ought to develop strategies to
support the marketing goals and objectives. For instance, my
cosmetic booth will increase the awareness of its products to
young people since they are usually the majority in every
economy. Cosmetic booth shall increase social media response
by ensuring that updates about the products are regularly posted
either on Facebook, Twitter, and advertising on magazines that
target young people as well as allowing discounts to students.
My cosmetic booth will engage the 7 Ps of marketing by joining
the right combination of product, price, place, promotion,
people, process and physical evidence to increase the likelihood
of success. It is important to offer the right products to the
customers at a reasonable price. The location (place) of my
cosmetic booth will be so strategic to ensure that a majority of
clients are captured. On the other hand, my business will use the
most appropriate method of advertisement to ensure maximum
promotion coverage. People are a core factor in business.
Therefore cosmetic booth will make sure that there is effective
two-way communication and always aspiring to better our
services.
The cosmetic booth will conduct a research to test ideas and
approaches to customers and staff and consequently, review
what works and what does not. Various types of tactics will be
chosen to make sure that the dynamic needs of clients are met in
the most cost-effective manner. The tactics should also focus on
the customer segment that is within the strategy; this is to
market. (Bly, 2015)
Cosmetic booth is planning to undertake a market research on

the PESTEL analysis to come up with a clear understanding that
business environment in relations to state regulation, political
status, technology and economic circumstances. PESTEL
analysis will ensure that there is effective creation of the
marketing plan. Pestel shapes the macro-environmental factors
such as political, economic, socio-economic and technological
variables used in the external environment scanning. It is
generally used as a tool by business to scan the environment in
which they operate or are planning to venture in. Cosmetic
booth will use this as tool to project their sales, analyse their
compliance capability to the rules and regulations and how to
use the gaps within the economy to exploit greater rewards in
terms of sales. It provides a close glimpse at the whole
environment from various different angles. For this study to be
successful, cosmetic booth have the following question in mind:
What are the political situations that surrounds the business and
how can they influence aesthetic booth? What are the prevailing
economic conditions? What is the take of culture concerning
cosmetics? What is the current technology and which new ones
are likely to come up? How does the current legislations affect
cosmetic booth? And lastly, what are the environmental factors
that affect the business? All these are very crucial for every
industry. This framework represents the backbone of strategic
management. It defines what a business does or should do and at
the same time accounts for its goals and objective and their
strategies thereof. Prestel is much, a comprehensive version of
the known SWOT analysis.
Political factors determines how far the government may have
effects on the economy or a particular industry. For instance, if
the government decides to increase taxes on the cosmetic
products, all the beauty sector is going to be affected by high
cost of production which is consequently trickled down to the
customers. Again, the fiscal policies in a given financial year
can significantly influence the operation of the cosmetic booth.
Secondly, the economic environment is controlled by the rate of
production and the inflation rates. These factors directly affect

business operations, for instance, a rise in the inflation rate,
changes pricing tactics of every business. On the other hand, the
per capita income of the citizens also affects the demand as it
determines the amount of disposable income. Import of cheap
goods can also influence the business operations.
The third aspect of the pestel analysis concerns people and
culture. Cosmetic booth should, therefore, consider evaluating
the social environment by keeping a close examination of the
culture of the residents. Their buying habit of the cosmetic
products will either have a positive impact or negative one
(Earle et aj). The social aspect also covers ethical issues within
the society, thus giving the business a close understanding of
the same to be confident that the operation is ethical. It also
includes the religious background of the business environment.
Technology has become inevitable to all kinds of business,
cosmetic industry plans to employ one of the newest technology
in its marketing strategy to ensure maximum coverage.
Technology can push an organisation out of business or can give
a competitive edge depending on the technology used.
Environmental factors encompasses both the internal and
external factors that affect the business. For instance, global
climatic factors coupled with the geographical location can
affect the business. Lastly, legal dimension of the pestel is both
internal and external. Some laws only apply in given countries
but not others on the other hands there are those internal
procedures and policies that are kept within the organisation.
Cosmetic booth estimates that this study will cost $ 400.
Part 2
All businesses need to set out a clear pathway to guide its
operations in a plan of activities. The plan outlines the set
objectives and how the company plans to achieve them. A vital
part of the business plan is the marketing plan, which outlines
the how the game marketing goal will be attained and assigns
measuring standards on how to measure standards.
Executive summary

This five-year marketing plan has been created by Cosmetic
Booth by its founder to ensure growth via additional income and
also inform employees of its current direction and even status.
Cosmetic Booth is yet to be launched but is interested in selling
its services and products to young and middle-age people,
owing to the estimated demand of its services in the beauty
industry. Cosmetic Booth is planning to add into its line
products for the old age group shortly. Cosmetic Booth also
plans to extend its distribution channels in the next five years
after establishment.
Business Description
Cosmetic Booth is a beauty and cosmetic shop that is
aimed at providing quality services to its customers. Prior to the
owner to conceive this Idea, he had worked for a retail beauty
shop for many years while taking his undergraduate degree in
marketing. After many years of his work, he decided to put up a
cosmetic stall with a difference owing to his experience in the
same business. The cosmetic booth reflects, his enthusiasm and
love for elegance. The booth is set to offer auxiliary services
such as training, and application of given cosmetics to the
customers. The Cosmetic Booth will be relevant to everyone as
it shall provide a variety of services and products, including
those that suit men.
The auxiliary services shall include, fashion advice, nail
art, massage, manicure and pedicure, steam bath, and much
more. The booth will come as an outstanding pillar in the
cosmetic world.
Cosmetic booth is also interested in social responsibility;
it shall contribute to the local conservation programs, offer
sponsorship to the less fortunate and later develop and fund its
environmental program. This will be a skeleton of the means by
which Cosmetic booth will unveil new products. Our main
commitment is to serve the community for the benefit of all.
Vision statement
To be a leading cosmetic products distributor in America.
Mission statement

To provide quality and affordable products to customers at their
comfort.
Goals and objectives
· Our primary aim is to reach every American with our products
· Advertise and create awareness of the existence of the
business
· Achieve is online shopping for our customers.
Core competencies
The cosmetic booth wants to put into practice its core
competencies to ensure the achievement of the competitive
advantage that is sustainable. The following are core skills that
the business seeks to exploit in its quest for more market share:
offering high-quality brand whose image the customers are well
versed, creating a good channel for communication that will
allow both horizontal and vertical information exchange. The
cosmetic booth will develop a good reputation among retailers,
as reliable manufacturers and suppliers.
Situation analysis
Case analysis involves the examination of both the macro
and micro environmental factors to ensure that the marketing
strategy succeeds, SWOT analysis is therefore, the right tool to
use. SWOT analysis brings about a clear understanding of the
business capabilities. Let us see the matrix then we discuss each
component.
Strengths
weaknesses
Marketing skills
Good location
Qualified and competent employees.
Good and flexible internal structures.
Inadequate capital
Promotional tactics.
Opportunities
Threats
Favourable government regulation can bring about opportunities

Market gap
Many established competitors
New entrant into the market
Cheap imports
Strengths are those inherent advantages that a company has that
gives it a competitive edge over others. However, a business
cannot be all round healthy. Therefore the weaknesses may
hinder it from getting to where planned. Cosmetic booth is
being a new business has strengths in the quality deliverables
employment of current technologies, and most qualified
personnel. Weaknesses may include the capital base.
On the other hand, threats are those risks that come with
starting a business where there had been on the in the same line
as you. Established companies offer stiff competition to new
ventures. Another threat may be the entrance of new
participants to the market. On the other hand, from time to time
a company may identify new technologies and also the
dynamics of the same.
Importance of market research
Marketing research is the process whereby companies scan the
market to come up with a report showing the customers’ needs
and the potential customer base. It is also paramount in
analysing the competitors’ details and strategy. A market
research offers a close examination of the social, political,
legal, economic and environmental situation. It is the basis for
the introduction of new products into the market as it helps the
entrepreneurs to identify new opportunities within the market
(Hooley and Sanders, 2004).
Marketing research also covers factors such as demography i.e.
the population structure, by age, sex, and density. Apart from
demography it also analyses the income per capita of everyone
in the market structure thus projecting the organisational

income. The finding of this research can then be used to make
crucial decisions such as an increase in the volume of sales, the
launching of a new product, rebranding and increased
advertisements.
4 Ps in the marketing mix
The marketing mix is the provision of the right product or its
combination in the place where it is needed, at the right time
and a reasonable price. However, it is one thing knowing what
the marketing mix is, and it is another thing having the right
mix. As this involves some aspects of the business plan. The
mix is usually dominated 4 Ps, which are, product, place,
promotion and price.
The product is the good or service produced with an aim of
satisfying wants of a given segment of the market. The product
can either be tangible or intangible. It is crucial to have the
right products for the people who are in need of the same. It
must be understood that a product has a life cycle: initiation,
growth, maturity and lastly the declining phase. Diversification
of the products is critical marketers to ensure that they capture
or counter the effects of the declining products. Price is the
value of the product in monetary form. It is what the customer
pays to enjoy the product. The marketing mix can never be
complete without the price. Based on the marketing research,
Cosmetic Booth is going to put down appropriate strategies for
pricing to ensure that customers get value for their money.
Pricing may have the following dimensions: market penetration
pricing, market skimming and neutral pricing. The third
element of the marketing mix is the place, the products must be
in a reasonable place that is accessible to both clients and the
employees to boost their morale and hence output. The
distribution strategy may take the following dimensions:
intensive distribution, exclusive, selective and franchising.
Lastly, promotion is geared towards creating and increasing the
awareness of the business products. There are various elements
of development: sales organisation, public relations advertising
and sales promotion. (William, 1996)

Advertisements cover communication methods that are aired
either on radio or television stations at a premium. Public
relations are those communications that are not paid such as
press releases. My business will use the 4 Ps to ensure that the
customers are served to the best of their interest.
References.
Top of Form
Hooley, G. J., Saunders, J. A., & Piercy, N. (2004). Marketing
strategy and competitive positioning. Harlow, England:
Prentice Hall Financial Times.
Top of Form
Viardot, E. (2004). Successful marketing strategy for high-tech
firms. Boston: Artech House.
Top of Form
Luck, D. J., & Ferrell, O. C. (1979). Marketing strategy and
plans: Systematic marketing management. Englewood Cliffs,
N.J: Prentice-Hall.
Top of Form
Bly, R. W. (2015). The marketing plan Handbook: Develop big-
picture marketing plans for pennies on the dollar.
Top of Form
Grewal, D., & Levy, M. (2015). Marketing.
Top of Form
Lamb, C. W. (2015). Marketing.
Bottom of Form
Top of Form
Haydon, J. (2015). Facebook marketing for dummies.
Bottom of Form
Top of Form
Stout, C. E., & Grand, L. C. (2005). Getting started in private
practice: The complete guide to building your mental health
practice. New York: Wiley.
Top of Form
Earle, R., Barnes, D., & Beigel, J. K. (1999). Independent
practice for the mental health professional: Growing a private

practice for the 21st century. Philadelphia, PA:
Brunner/Mazel.
Top of Form
Williams, D. J. (1996). Preparing for project management: A
guide for the new architectural or engineering project manager
in private practice. New York: American Society of Civil
Engineers.
Bottom of Form
Bottom of Form
Management Summary
1
Management Summary
9
Management Summary
Heather Taylor
Kaplan
Prof: Angie Sokol
August 27, 2016
Management is one of the core pillars that ensure business

success, and by extension, the management team is responsible
to ensuring that all this is achieved. Since the early times in the
history of business management, it has been a norm for the
business owner for the business to try as much as possible to
minimize cost by managing everything on their own. However,
as the business grows, it becomes impractical for one to solely
man the operations and accounting of their business coupled
with the sales together. At this point, the proprietor needs to
consider hiring high level managers that will see the situation
rescued. The proprietor needs to identify the critical areas of
the business, and then build a strong team to ensure that the
business is steered to the next level.
Team building requires matching of people’s skills and
appropriate jobs. This means that responsibilities are signed to
people according to the level of their skills and experience. This
includes even the owner who needs not to play a role that he or
she is not conversant with. It is hence very appropriate for the
investor to assign himself duties and responsibilities as per the
skills thereof (Pearce, 2004). It is a fact that real entrepreneurs
hire their bosses when it is clear to them that their skills lie
somewhere else in the organization.
Due to the rise in demand and subsequent expansion of the
Cosmetic booth, it has become mandatory for us to consider
hiring team skills to aid in the running of this business. The
following are the team members of the cosmetic booth that are
responsible for the running of the business by making of critical
decisions. The Chief Executive officer who doubles up as the
owner of the business and the boss of everyone through his role
as the chief decision maker and risk taker in the organization.
He has a role in determining the company’s strategy. He hires
and build senior teams in the organization. It is a mandatory
requirement that the CEO’s skills must encompass strategic
thinking, the ability to rise above the daily efforts and
determine the direction the business is headed. They are then
expected to determine the direction which the business takes to
secure a successful future. The success of Cosmetic booth is

highly dependent on the CEO’s skills to hire and fire. An ideal
management team can shelter the weaknesses of a CEO. Alone,
a CEO may be able to set the right strategy for Cosmetic Booth,
control its budget and predict its future thereof. However, all
these skills cannot be implemented if the team players are not
appropriate. The CEO, therefore needs to be surrounded with
the best. We are going to discuss the following team players.
Among the first are the advisors. For every business to succeed,
communication is an aspect that must not be ignored
whatsoever. The CEO needs to build the right advisory board to
ensure that the accuracy of decisions made are improved. This
is because Advisors possess relevant skills concerning the
Cosmetic Booth. The advisors have the mandate to develop
specific skill within the organization or even avert the
company’s chances of making costly mistakes that may see the
cosmetic booth out of business. They may have to weigh in on
very difficult decisions, make connections to bring in customers
or at times new talent. They offer me the knowledge, as the
founder of the organization, how to navigate through the
uncertainties of entrepreneurship. The advisors hold a very vital
position within the organization. The advisory board serves as
feeder group for the board of directors. The directors will then
use the information found to appropriate the needs of the
business. The development of the team of advisors is not just a
short term project but rather a long term one. As the business
grows, the team of advisors also grows to encompass all
stakeholders and experts from various fields such as marketing
research, finance, accounting and even legal. These fields prove
to be vital to all the operations of Cosmetic booth in its
operations. They nature, the skills and talents of the members of
the board of directors and aid their decision making skills in the
organization.
Another aspect of the management team is the consultancy one.
Every organization requires business consultancy to ensure and
improved performance in generally all the department s of the
organization. Management consultancy supports the

management with the right resources for the purposes of
improving their overall performance. For instance the purpose
of the human resource department is to recruit, run payrolls of
employees, check their insurance as well as handle other
employee related benefits and issues related to salaries. Being
experts in measuring and forecasting the future consequences of
today’s actions, the consultants work closely with the
marketing, finance and human resource departments. They
normally take proactive actions when they feel like something
detrimental may happen. The following are the purposes of
consultants.
To begin with, consultants offer the daunting task of strategic
planning to aid organization’s success. To be effective, the plan
leans heavily on the current state of the organization and the
desired goal. Its aim is to increase organizational efficiency.
Consultants also assist in improvising the business process to
improve product turn around and efficiency of flow of goods
from the point of production to the consumption point. Thirdly,
consultants play a big role in the management of change by
continually adapting changes in the organization. Consultants
also play other roles such as leadership development and Human
resource. Cosmetic booth shall employ the use of consultants to
aid in the above.
An accountant, on the other hand, performs financial functions
related to the collection, accuracy, recording, analysis and
presentation of a business financial status, organization or
company's financial operations. He/she has various
administrative roles within Cosmetic Booth’s operations. Their
main role would be collection of financial data, entry and report
generation. However, as the business grows, they would be the
financial advisors and financial operators, and would be
expected to present the Booth’s financial statements to
stakeholders, interpret it and advice accordingly. Accountants
may also deal with third parties such as suppliers, vendors,
customers and financial institutions. Their main functions
would be, financial data management, data analysis and advice,

financial report preparation, compliance to deadlines and
external business affiliations. Cosmetic Booth appreciates the
importance of financial officers within the organization, and
will hire such skills to ensure that the success of the business is
monitored and costs controlled appropriately. Cosmetic booth is
prepared enough to build a strong management team. The use of
online and newspaper classifieds would be appropriate for
acquisition of the required skills. This will ensure that there is
maximal sourcing of experts from all divides. Networking also
will prove instrumental in acquiring these skills.
Describe the team concept and group dynamics
Teams are groups of two or more persons who interact and
influence each other towards achieving a common goal and
objective. They are mutually accountable for each other’s
actions in ensuring that their mission is met. All teams are for
the purpose of fulfilling a given goal in an organization. The
members are held together by their interdependence and their
collaborative needs to achieve a common goal. Teams require
some communication to enable coordination and sharing of a
common objective, goal, mission or vision among members. All
teams are groups since they share a common purpose.
On the other hand, a group may be defined as a number of
individuals who come together to accomplish a particular task
or objective. Group dynamics is a term used to refer to
attitudinal and behavioral traits of a group. It concerns ho a
group’s form, their structure, processes and how they function.
The knowledge of group dynamics is very relevant to both the
informal and formal sectors. In an organizational set up, groups
are a very common entity (Kirkeby, 2000). The following
elements are very vital in the study of group dynamics.
First and foremost, one needs to understand why and how
groups form i.e. group development. Many theories have been
developed describe how groups develop. George Homans,
asserted, in his classic theory that groups develop based on
activities, interactions and sentiments. This is to mean that
when people have common activities, they will interact even the

more and thus develop attitudes towards one another.
Alternatively, social exchange theory argues that groups are
formed based on the implicit expectation of mutually beneficial
exchange based on trust and felt obligations (Cook & Emerson,
1987). Another important aspect is the group types, command
groups, task groups, functional groups and interest groups.
Strengths and weaknesses of business teams.
Companies employ cross functional teams that involve
employees from various functional departments of the
organization. These teams work together to with an aim to
achieve given organizational goals in partial fulfilment of the
organizational goals. The teams take advantage of their
diversity in terms of skills, knowledge and experience. In
addition to diversity, there is a well structure of decision
making as there is improved consultation among members of the
group (Pearce, 2004). Again the shared factor or mission of the
team encourages cohesion thus performance and profitability.
However, there are several shortcomings of group, for instance,
teams may create employ unrest as the unity might pose
challenge to smooth running of the organization. There may also
arise, intra-team and inter-team conflicts. Members of a given
team may pay allegiance in different measure to given leaders
of those groups. This may create internal conflicts. At the same
time there may exist favoritism, from the top management to a
group, may cause other groups to envy them. This may make it
difficult for the organization to man the dynamics as members
will channel their demand through their leader.
Describe management philosophy concerning communication,
and organizational culture
Management philosophy is adapted by the executives of a
company demarcating their belief in haw a business should be
directed, particularly with regard to treatment of fellow workers
and employees. The philosophy is less concerned with the day-
to-day mechanics of running a business. However, it helps in
the creation of a relationship founded on ideal interpersonal
practices (Mulford, Leithwood, & Silins, 2004)

Management philosophy concerning communication appreciates
the importance of communicating with people. Interacting
personally with your people shows that you personally value
their being in the organization. Communication, involves
listening to employees when they have problems with their jobs
or management. The management of Cosmetic Booth recognizes
the value of our employees, and their impact to the business.
We believe that association and good interaction with our team
players. This enables us to curb any possibility of an unrest.
The booth is committed in ensuring that the team players
participate in every decision making process. Communication
through participation will result in your employees being more
motivated, increase their enthusiasm in their jobs
A people who work together to accomplish a particular goals
and objectives organization is formed. As the operations
continue to grow and goals become more specific and long-term
and more specialization of work, they become institutions and
formal (Mulford, Leithwood & Silins, 2004). that direct the
action of its members. Several practices tend to keep this
culture alive among the employees and the management.
Cosmetic booth blends practices that will be of help in keeping
the spirits of every employee. Human resource actions such as
performance appraisal, training and career development act as a
reinforcement of the organizational culture. Cosmetic Booth
also recognizes that the shared beliefs tend to influence the
work norms, communication practices and the philosophical
stances of employees.
Leadership styles
Leadership style is the manner and approach of providing
direction, implementing plans and motivating people. The style
that individuals us is founded in the combination of their
beliefs, values and preferences coupled with the organizational
culture. The cosmetic booth will employ bureaucratic style to
make sure that the operatives know the consequences of labor.
The booth will also arrange for outside contractors for supply.
On the other hand, when new competitors arise, I would use a

style of leadership that encourages innovation, that which is all
inclusive to ensure that every member of the organization
participate. Leize’s fare style of leadership would give room for
such to take Centre stage. Lastly, charismatic leadership will
help the booth reassure the remaining employees that their jobs
are secure. And also give a clear report outlining why
retrenchment was necessary (Burke, & Barron, 2014). By so
doing, I will rejuvenate their morale in the business hence
performance.
References
Top of Form
Brown, A. D. (1998). Organisational culture. London: Financial
Times.
Bottom of Form
Top of Form
Mulford, W., Leithwood, K. A., & Silins, H.
(2004). Educational leadership for organizational learning and
improved student outcomes. New York: Kluwer.
Bottom of Form
Top of Form
Burke, R., & Barron, S. (2014). Project management leadership:
Building creative teams.
Bottom of Form
Top of Form
Bovée, C. L., Thill, J. V., & Schatzman, B. E. (2004). Business
communication essentials. Upper Saddle River, N.J: Prentice
Hall.
Bottom of Form
Top of Form
Guffey, M. E. (1997). Business communication: Process &
product. Cincinnati, Ohio: South Western College Pub.
Bottom of Form
Top of Form
Kirkeby, O. F. (2000). Management philosophy: A radical-
normative perspective. Berlin: Springer.

Bottom of Form
Top of Form
Pearce, L. M. (2004). Business plans handbook: A compilation
of actual business plans developed by small businesses
throughout North America. Detroit: Thomson/Gale.
Top of Form
Cook, K. S., & Emerson, R. M. (1987). Social exchange theory.
Beverly Hills, Calif: SAGE Publications.Top of Form
Bottom of Form
Bottom of Form
Bottom of Form
Cash flow Analysis 1
Cash flow Analysis
3
I would like you to be more specific in discussing the start
up costs for your company.
Explained the benefits of a cash flow analysis and any
problems that could arise if it is not conducted in Word 5 10
I did not see where you have thoroughly discussed both the
benefits and drawbacks of a cash flow analysis.
Analysis and Critical Thinking 30% Created an income
statement for three years and Excel 15 15 Your income
statement looks realistic. Good job. I would like to see this in
an Excel file.
Created a balance sheet for three years and Excel 15 15
Your total assets equal your liability plus your
stockholders equity. Good job!
Created a break even analysis in Excel 0 15 I did
not see a break even analysis or an Excel file.
Writing Style, grammar, APA 20% Formatted in APA Including
a title page, references and citations, one inch margins and

written in third person 3 5 Remember to include
headings with every paper.
Used an introduction, body and conclusion, proper spelling
and grammar and sentence flow throughout the paper 5 5
I know this assignment wasn't easy. Thanks for your effort.
Cash flow Analysis
Kaplan
Prof: Angie Sokol
Heather Taylor
August 19, 2016
Pro Forma Profit and Loss
Year 1
Year 2
Year 3
Sales
$284,200
$369,460
$480,290
Direct Cost of Sales

$142,100
$184,730
$240,145
Other Production Expenses
$0
$0
$0
Total Cost of Sales
$142,100
$184,730
$240,145
Gross Margin
$142,100
$184,730
$240,145
Gross Margin %
50.00%
50.00%
50.00%
Expenses
Payroll
$44,115
$48,527
$53,379
Sales and Marketing and Other Expenses
$15,448
$15,523
$15,834
Depreciation
$0
$0
$0
Telephone / Pagers/ Cell

$1,800
$1,800
$1,836
Utilities
$4,500
$4,800
$4,896
Payroll Taxes
$4,412
$4,853
$5,338
Other
$0
$0
$0
Total Operating Expenses
$70,275
$75,502
$81,283
Profit Before Interest and Taxes
$71,826
$109,228
$158,862
EBITDA
$71,826
$109,228
$158,862
Interest Expense
$1,491
$1,175
$845
Taxes Incurred
$21,100
$32,416
$47,405
Net Profit

$49,234
$75,637
$110,612
Net Profit/Sales
17.32%
20.47%
23.03%
Projected Balance Sheet
Pro Forma Balance Sheet
Year 1
Year 2
Year 3
Assets
Current Assets
Cash
$62,715
$135,771
$243,806
Inventory
$13,365
$17,375
$22,586

Other Current Assets
$0
$0
$0
Total Current Assets
$76,080
$153,146
$266,393
Long-term Assets
Long-term Assets
$0
$0
$0
Accumulated Depreciation
$0
$0
$0
Total Long-term Assets
$0
$0
$0
Total Assets
$76,080
$153,146
$266,393
Liabilities and Capital
Year 1
Year 2
Year 3

Current Liabilities
Accounts Payable
$15,762
$20,491
$26,426
Current Borrowing
$0
$0
$0
Other Current Liabilities
$2,000
$2,000
$2,000
Subtotal Current Liabilities
$17,762
$22,491
$28,426
Long-term Liabilities
$13,400
$10,100
$6,800
Total Liabilities
$31,162
$32,591
$35,226
Paid-in Capital
$5,100
$5,100
$5,100
Retained Earnings
($9,416)
$39,818
$115,455

Earnings
$49,234
$75,637
$110,612
Total Capital
$44,918
$120,555
$231,167
Total Liabilities and Capital
$76,080
$153,146
$266,393
Net Worth
$44,918
$120,555
$231,167
Cash flow statement
Projected Cash Flow
Year 1
Year 2
Year 3
Cash Received
Cash from Operations
Cash Sales
$284,200
$369,460
$480,290
Subtotal Cash from Operations

$284,200
$369,460
$480,290
Additional Cash Received
Sales Tax, VAT, HST/GST Received
$0
$0
$0
New Current Borrowing
$0
$0
$0
New Other Liabilities (interest-free)
$0
$0
$0
New Long-term Liabilities
$0
$0
$0
Sales of Other Current Assets
$0
$0
$0
Sales of Long-term Assets
$0
$0
$0
New Investment Received
$0
$0
$0
Subtotal Cash Received

$284,200
$369,460
$480,290
Expenditures
Year 1
Year 2
Year 3
Expenditures from Operations
Cash Spending
$44,115
$48,527
$53,379
Bill Payments
$174,454
$244,577
$315,576
Subtotal Spent on Operations
$218,569
$293,103
$368,955
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out
$0
$0
$0
Principal Repayment of Current Borrowing
$0
$0
$0
Other Liabilities Principal Repayment

$0
$0
$0
Long-term Liabilities Principal Repayment
$3,300
$3,300
$3,300
Purchase Other Current Assets
$0
$0
$0
Purchase Long-term Assets
$0
$0
$0
Dividends
$0
$0
$0
Subtotal Cash Spent
$221,869
$296,403
$372,255
Net Cash Flow
$62,331
$73,057
$108,035
Cash Balance
$62,715
$135,771
$243,806

Advantages of Cash flow analysis.
Cash flow analysis gives the organization a perspective of
when the cash flows in and how the same cash is spent (Brealey,
2007). It offers a clear perspective of the budget, profit and loss
statements general ledger or even the balance sheet. Cash flow
management ensures effective control of expenditure to
ascertain profitability of the business.
Cash flows assures maintenance of adequate cash reserves
that is enough to meet the daily needs of the business (Brealey,
2007). For instance when an organization has enough cash to
ensure the meeting of the daily expenses, such as telephone
bills, and other sundry expenses. A good cash flow analysis will
guarantee adequate cash to cover such expenditures. Secondly,
it allows better management of credit facilities which
adequately leads to proper meeting of daily expenses and can
also result in decline in charges, interest penalties and fees. On
the other hand it gives the business an opportunity to adjust
with the prevailing economic situation to ensure it remains
operational even in tough times.
References
Brealey. M (2007), fundamentals of corporate finance, 3rd
Edition, Ross Westfield Jordan
Running Head: Cosmetic Booth
1
Cosmetic Booth Corporation Technology
Heather Taylor
Kaplan
Prof: Angie Sokol

August 8, 2016
Utilizing Technology
Cosmetic Booth Corporation Supply depends on technology to
provide clients or customers the best prices for cosmetic
equipment to be used in their hair as well as long term body
care. Primarily, computer know-how, with applications for a
customer database, cosmetic billing, and inventory executive
are used by the staff. While each employee has a particular
degree of access, complete access to data and information on
customer payment is limited to those collecting cash or working
on billing to client insurance providers and to a team of IT
professionals that are working full time in the business.
Applications are designed to connect the client database to
cosmetic billing, only if the customer has insurance to cover the
tools cost. Otherwise, the client database connects directly to an
invoice application, and inventory is accessed from the record.
To manage cosmetic equipment billing, Cosmetic Booth
Corporation will use ALD Data Systems DMERC, which is
designed to be cosmetic care complaint and provides the ability
to produce a Certificate of Cosmetic Need (Gabriella, 2004).
The application is also HIPAA grievance and also works with
other applications, such as those for customer database and
inventory supervision. DMERC is compatible with SAP
Company Objects. Hence SAP Business Objects will be used for
reports creation, such as sales data and daily, weekly or
monthly reports of sales.

The association will use Oracle for database tricks, such as
Cosmetic equipment warehouse inventory. Though Microsoft
applications are there, Oracle EMC provide storage space and
data backup options that become significant with the cloud
computing technologies use. Microsoft office will be utilized
for general functions, such as creating memos, letters, emails,
reports or special presentations. Both Oracle and Microsoft
applications are compatible with the DMERC client billing
applications. EMC and Oracle are chosen for their flexibility,
ease of use, and also to address security issues. Cloud
computing is a new technology; hence some potential security
threats exist. “For their part, companies need to be vigilant
(MarGrew, 2012), for example about how passwords are assign,
protected and changed. Cloud service providers work with
numbers of clients”. EMC and Oracle provide additional
security features that the business can apply, to ensure that
information in billing and client databases in not available to
unauthorized people.
Cloud Technology Concept
In computer statistics storage, cloud technology is the latest one
that provides plenty of repayment/profits to Cosmetic Booth
businesses. The idea of cloud technology is to make the web use
for large amounts of data storage, reducing extra hardware need
for servers. It is very cost efficient technology, as it mainly
reduces the expenses that are linked to onsite servers. Costs that
are related to downtime or time that systems are not being
accessed or used to its full capability include those for space
necessary and energy usage for servers.
Cloud technology is internet based on also scalable. Hence the
association uses what it requires and also can access to added
storage quickly, without cost and time for installation of extra
software and hardware. With cloud technology, software
applications that are used by the business are only loaded to one
computer. Hence there is no required to install a recent request
for a new customer service agent or new client. Currently, this
technology is also divided into subcategories, for both business

and individual usage. There are private and public clouds and an
amalgam model that combines both. The hybrid cloud benefit is
that it offers corporation the ability to maintain control while
reducing IT infrastructure expenditure. The hybrid model is a
good choice for Cosmetic Booth Corporation, especially as the
organization grows and has new wants in technology. It allows
the necessary time for decision making when it comes to the
obligation of added technology. In other words, it also offers
increased capacity, until the Corporation can decide whether to
continue to depend on the hybrid cloud or advance and invest in
its servers.
Though the utilization of cloud know-how reduces the need for
hardware and servers, each worker who interacts with clients
should be able to access the customer database and inventory
folder quickly. Therefore, each workstation has an individual
computer. Sales staff often acts as in home consultants. The
laptop will be provided to them so that they can have access to
the information and data even in the homes of customers.
Delivery drivers who take and fix cosmetic equipment in
clients’ homes will use a handheld tool. Cosmetic Booth
Corporation will use one server of its own, at the central office.
Though cloud technology offers backup and recovery of
documentation, Cosmetic Booth Corporation should maintain
some control, if for some unforeseen reason; access to files
through the internet is not available. Therefore, daily files will
be backed up to the corporation server. While it requires a
certain amount of setting up the hardware/software server, it
helps as a layer of extra protection, for client files and
accessibility, if corruption occurs on the hosting servers.
Hardware that required for this Corporation includes fax,
scanner, and printers for each department and sections with the
departments (Mark, 2003). Portable printers will be given to
sales consultants, and small receipt printers will be provided to
release drivers for after consumers sign the PDA. The
warehouse manager will use one computer, while other
storehouse staff will utilize another computer. A single fax,

printer and scanner will be given to the central warehouse and
other locations. To send emails to section heads or to get
permission for buy a large quantity of used medical equipment,
buyers will use PDAs. In the central office, one server will be
utilized. Because of all corporation computers, laptops and
PDAs will be able to connect to the server; Windows NT will be
employed as the operating surroundings.
Control Processes to Protect Confidential Information
The organization will use email service for inter-office and
inter-communications. Accounts will be set up with the hosting
service provider and will be issued by IT employees, after
creating an account for each user. Communications between
separate departments and information about customers should
be kept confidential. However, communications among staff and
supervisors are required to be saved. It is particularly very
important for conversations about specific client issues or
relating to the purchasing decisions for buyers. Sales
Consultants email addresses will be given to consumers and
departmental supervisors in long-term cosmetic facilities, but
they need to use their emails to contact consultants of Cosmetic
Booth Corporation. Service supervisors will only have the
access to the order interface piece of the supply inventory
database, for ordering new supplies to customers, if they
desired. Each facility will have one designated supervisor, and a
username and password will be provided to them to order
supplies.
All users who have access to supply list and customer database
will be issued a username and password for each access stage.
Users will sign into the owed computing device, to the intranet
on the Cosmetic Booth Corporation site and once again, to get
access to either file. IT employees will be issued usernames and
passwords at all levels, though executive will work with IT
employees to determine which records that each employee will
need access to (Gabriella, 2004). Organization’s corporate
website will provide a home page for customers to get more

data/information and also browse supply catalogs. IT workers
will be responsible for update the inventory data, such as
recently purchased and refurbished supplies information.
Picture of each tool piece will be shown with a description,
though the entire record will not be given in the site’s catalog.
The information/data will give them an idea of what they need.
It is not for online ordering, as the price of the tools will not be
initially available for the online list, as customers will not place
orders. Cosmetic Booth wants to achieve its goal of offering
personalized client service, and it cannot be done through the
online register (MarGrew, 2012). From the home page of the
Corporation website, employees of the business will be able to
sign in the system, and then select the functions they wish, such
as client accounts, inventory or billing.
Reference:
Gabriella, B. K. (2004). Introduction to Cosmetic Formulation
and Technology. New York: New York Government Press.
MarGrew, K. $. (2012). Cosmetic Science Technology.
hardback scientific reference manual, , Pp 35-99, 678-97.
Mark, J. (2003). Cosmetic Science Technology. New York:
Government Press.

Running head: COSMETICS BUSINESS OPERATIONS
1
COSMETICS BUSINESS OPERATIONS
7
Cosmetics Business Operations
Heather Taylor
Kaplan
Prof: Angie Sokol
July 14, 2016
Cosmetics Business Operations
Part 1
The cosmetics business has the capacity to generate millions of
dollars in sales. Even though multinational firms that generate
revenue from the makeup business presently dominate the
industry, artisan as well as independent artisan firms are
emerging to grow to emerge as successful businesses. Even
though starting up a cosmetics enterprise might be profitable
and enjoyable, the process requires thorough understanding of
the processes and procedures of the diverse business settings to
provide cosmetic products and services efficiently thus result to
a rise in increased profitability, competitiveness, and
productivity of the business (Gaines, 2016). Hence, the paper
discusses the business flow for ABC Cosmetics in serving the
client base as well as the diverse organizational processes and

procedures that revolve around the diverse business settings.
Business Flow
ABC Cosmetics is a firm created to provide skin care products
following diverse distribution channels. As a cosmetics booth,
the company plays establishing a brand that will represent
quality skin care. We anticipate realizing this by acquiring our
products from high-quality manufacturers as well as research,
employ an innovative marketing initiative, as well as utilize a
wide-ranging distribution network encompassing consumer
catalogue, brick and mortar outlet, and online presence (Brown,
2014). By utilizing the diverse channels, we shall manage to
position ourselves in a niche market while showing commitment
to delivering superior personal care products and services in a
rapid and efficient manner. This way, we shall manage to
emerge as a quality body and skin care firm within the target
market (Evans & Lindsay, 2016).
Our contract firm based in California will produce the body and
skin care products and services we shall offer our customers.
Our major product lines will comprise of skin care products.
Here, we shall provide a broad range of products, comprising of
cleansing creams, body lotions, eye makeup removers, and
facial masks and scrubs. We shall also lay notable emphasis on
the pricing strategy to make sure that it appeals to our customer
base. We shall set s shelf price that will range between mid-
lower quadrant of top-rated products and services. We shall
realize this by undertaking a careful comparison of the market
prices and adjust them to meet our packaging and customer
needs. Since we believe in the potential for creating future
opportunities for growing our products, only our imagination as
well as capacity to attracted talented individuals who
understand the branding concept will serve as the limitation
(Brown, 2014).

In addition, to ensure that we gain access to our unique market
base, we shall emphasize on providing specialty line of products
including cosmetics and skin care. The quality and prices will
also vary within the groups to allow us position ourselves as a
quality brand in the marketplace. Based on the notable growth
being witnessed in the cosmetics market, we shall focus on the
emerging lines of cosmetics products to realize growth and
profitability opportunities in the market (Gaines, 2016).
Organizational Processes and Procedures
In terms of our organizational processes and procedures, we
shall direct them toward meeting the diverse needs of our
customers. For instance, since we anticipate combining retail
and a wholesale strategy, we shall breakdown our customers to
two major groups, including the end user as well as the reseller.
The target end users will comprise of individuals aged between
24 and 55 years. They will comprise of female professionals
based in urban areas as well as college students. The lifestyle of
this client base is active since they lay notable emphasis on the
environmental and social issues surrounding them. Wellness of
the body and mind is vital to them as they consider aging
effects and youthful appearance maintenance as a crucial part in
their lives (Evans & Lindsay, 2016). In addition, concerning the
resellers, we believe they are capable of recognizing the needs
of our target client base effectively. We shall embark on
teaching our customers mostly about our cosmetic specialty
retailers to allow them understand the value of the diverse
cosmetic products we offer (Gaines, 2016).
Moreover, we anticipate to focus on strategies that will allow us
realize notable growth in the market. For instance, we shall
undertake research on the emerging trends in the marketplace,

which have significant impact in the market place, such as
fostering competition and bringing new opportunities. The
trends we shall lay notable emphasis on returning to age-old
natural remedies, which have been proven over time. The reason
for this is that consumers are searching for more holistic as well
as healing advantages associated with skin care products as well
as the significant knowledge they are gaining concerning the
benefits of personal care products. Thus, by laying considerable
emphasis on improving the organizational processes and
procedures in the diverse business activities we undertake, we
shall manage to attain a competitive position in the
marketplace, thereby allow us realize increased sales and
revenues in our diverse business activities (Gaines, 2016).
Part 2
As the operations of ABC Cosmetics expand, we will consider
outsourcing ours products and services to different countries.
Here, it will be essential to consider the diverse economics,
government, and laws that will affect our operations in different
countries. The forces play a major role in determining whether a
business can excel in the global environment based on the
diverse challenges that prevail when it comes to implementing
them effectively.
Economic Environment
The economic environment of a country serves as one of the
major areas to consider while considering outsourcing or
offshoring services. Economic forces usually influence the
customers’ purchasing power. When customers demand a
product from a company, the profitability of a company rises
and vice versa. As such, economic forces are essential external
forces to consider in the cosmetic industry (Gaines, 2016). The
major economic forces to lay significant emphasis of economic

growth rate, unemployment rate, and interest rate among others.
When these forces are favorable, such as high growth rate, low
unemployment rate, and minimal interest rates, the purchasing
power of consumers is high. For instance, the luxury market,
which ABC Cosmetic is based, is affected considerably since
when the conditions get worse customers opt for products they
can afford. If the rates of interest and unemployment rise,
people lack sufficient funds to afford products. This results to
declining demand and reduced profitability of a company. The
same case applies for deteriorating economic growth (Evans &
Lindsay, 2016). Therefore, for ABC Cosmetics to realize
increased profitability, competitiveness, and sustainability when
it outsources or offshores its operations to other countries, it
should target the ones that portray favorable employment rates,
interest rates, and economic growth.
Government
The political environment of a country is vital to consider when
considering undertaking business activities in a different
country. Here, it is essential to consider the extent to which the
government of a certain country intervenes with its economy.
The major areas to consider comprise of political stability,
pricing regulations, and taxation among other duties of the
government (Evans & Lindsay, 2016). In the case of ABC
Cosmetics, it is essential to ensure that it complies with the
diverse regulations affecting the cosmetic industry to ensure
that it remains active in the market. The diverse regulations
influencing the cosmetics industry comprise of safety,
responsibility, product information, certain substance
restriction, consumer information, market control, and
implementation measures (Brown, 2014). Here, by following the
diverse regulations affecting the cosmetic industry in a given
country, ABC Cosmetics would manage to operate effectively
without any problems with the government of the country it
decides to operate.

Legal Environment
The legal environment is also a major area to consider when
taking operations to a given country. The legal forces comprise
of competitive regulations, employment regulations, product
regulations, and health and safety regulations among others.
The forces influence the way that an organization undertakes its
activities in diverse ways, such as the way a company
undertakes its operations, products demand, and the costs of
operations. Furthermore, a firm should consider laying emphasis
on the changes that take place in the legal regulations to ensure
that its behaviors reflect those accepted by the legal framework
of the country (Brown, 2014). Therefore, the company should
make sure that it follows the right employment procedures, deal
with products and services acceptable in the country, exercise
best competition practices, as well as ensure that the products it
deals with are healthy and safe for use by customers. Thus, by
observing the diverse legal, governmental, and economic
conditions that characterize particular countries effectively,
ABC Cosmetics would manage to undertake its operations in
diverse nations successfully to realize its growth prospects
(Evans & Lindsay, 2016).
References
Brown, J. (2014). Cosmetics Logistics: The Beauty of an
Optimized Supply Chain. Retrieved from
http://www.inboundlogistics.com/cms/article/cosmetics-
logistics-the-beauty-of-an-optimized-supply-chain/
Evans, J. R., & Lindsay, W. M. (2016). Managing for Quality
and Performance Excellence. New York: Cengage Learning.
Gaines, M. (2016). How to Start a Cosmetic Business. Retrieved
from http://smallbusiness.chron.com/start-cosmetic-business-
811.html

COSMETICS BOOTH BUSINESS 1
COSMETICS BOOTH BUSINESS 7
Cosmetics Booth Business
Heather Taylor
Kaplan
Prof: Angie Sokol
July 8, 2016
Cosmetics Booth Business
Numerous people in the contemporary world are conscious of
their looks as has been throughout time. However, given the
daily routines and tight schedules individuals especially in the
corporate world both women and men are faced with; the time
to make themselves look and smell good is limited. Most of
these people especially women will forget they makeups and
other materials used to ensure they look good. Consequently,
they will become stranded just when they are about to enter
their offices. On the other hand, some men are accustomed to
increased sweating and thus usually use cologne before going to
their workplaces. In other occasions, both men and women will
leave their jobs late and will require going directly to their
dates. Therefore, it is essential for them not only to look and
smell good because they are the corporate face of their business
or their workplaces but also in their personal lives immediately
after work. In this manner, setting up a cosmetic booth around
busy corporate areas is an excellent business idea. This study
will determine the business type, vision and mission as well as
create the structure and management applied in the firm.

Additionally, the study will also evaluate the role structure,
administration and leadership foundation created.
Business Type, Vision, and Mission
It is critical to consider the number of owners to determine the
type of business. In this case, the cosmetic booth business is
small and is intended to be owned a single person. Further, the
profit from the enterprise is expected to be pocketed by a single
individual. In this regard, the business type is a sole
proprietorship which will be retailing cosmetics and providing
simple makeup services. The vision of the Cosmetics Booth
business is to draw customers from all the professionals and
workers in the various corporations within the enterprise
locality to ensure they feel and look good before and after
getting to their workplaces. The mission statement is: the
Cosmetic Booth is an initiative devoted towards ascertaining
workers with busy routines and tight schedules look good at
their workplaces. The mission of the enterprise is affordable to
provide all the essential cosmetics item for men and women as
well as the different other simple makeup services.
Structure and Management
Structure
The Cosmetic Booth enterprise is a sole proprietorship. A sole
proprietorship business structure is most straightforward and
typical (Bartlett, 2013). The business is an unincorporated
enterprise possessed and administered by a single person with
there being no differences amid the business and the owner. As
the proprietor of the Cosmetic Booth business, I am entitled to
all the benefits emanating from the business and at the same
time responsible for the paying deficits, debts, and liabilities.
Having come up with the firm name as Cosmetic Booth
business, I will acquire a license to be able to operate legally.
Further, as the sole proprietor, I will have the complete control
of the enterprise including making all the decisions, recruiting
employees and executing all the other activities relating to the
business. Also, as the sole proprietor, I will be charged with
determining the kind of activities the enterprise engages in

including determining its growth or reduction.
Management
The sole proprietor of a firm has complete control and thus the
manager of the business. The sole proprietor administers all
activities ranging from finance issues to training the workers.
Management in a sole proprietorship entails filling the
paperwork. While commencing the business, it is legally
required for the sole proprietor to some paperwork with the
local and state authorities. This paperwork may include listing
the enterprise name with the country clerk. Further, based on
the line of work a business permit is a compulsory which in this
case as the sole proprietor it will be necessary to acquire a
license from FDA (Gamble, Peteraf & Thompson, 2015). The
next management activity for a sole proprietorship is raising
capital. The manager will raise capital through the mechanism
such as personal savings or getting bank credits. The next
management undertaking for a sole proprietor is the daily
operations of the enterprise. Lastly, the sole proprietor is also
charged with the financing exertions of the enterprises which
include paying the suppliers, reimbursing the creditors,
remunerating workers and paying taxes accordingly.
Role of Structure, Management, and Leadership
The role of structure in a sole proprietorship business is to
guide the owner on the legal requirement of the enterprise. For
instance, with the familiarity of the of the sole proprietorship
structure, the entrepreneur can make various decisions, for
example, the sourcing of the capital (Bartlett, 2013). The other
role of the sole proprietorship structure is that it allows the
businessperson to make all the decisions relating to the
business. Making all the decisions is significant as it makes the
decision-making the process quicker compared to other business
structures such as companies where choice making is slow due
to the stringent bureaucracy. Further, the sole proprietorship
structure being straightforward and easy to step up facilitates
many individuals to develop a business with its arrangement.
The structure of a sole proprietorship enables the owner to

distribute his/her losses across all their sources of incomes in
the determination of the taxes to pay.
The role of management in a sole proprietorship is inevitable.
The sole proprietor is entirely in charge of managing the
business. In the first place, therefore, the sole proprietor is
tasked with planning for the enterprise. Planning, in this case,
includes coming up with the short term and long term goals of
the business. The sole proprietor will also be responsible for
developing the mission and vision statement as part of planning
the enterprising. The next role of management in a sole
proprietorship is organizing. Organizing, in this case, alludes to
the procedural structuring and integrating the business goals
and daily activities to ensure attainment of both the short-term
and long-term objectives (Gamble, Peteraf & Thompson, 2015).
The next management role of a sole proprietor is that of
staffing. The businessperson is tasked with hiring qualified
employees through setting the bar of qualification. The sole
proprietor will also be charged with determining the salary of
the employees as well as the salary appraisals. The following
management obligation of a sole proprietor is controlling. The
sole proprietor is the regulator of all the activities within and
outside the business. The entrepreneur controls the flow of
activities in the enterprise. The management role of control is
significant as the entrepreneur can foresee actions that should
be taken as well as correct possible errors that led to deviation
from pursuit of the business goals. Management also includes
activities about directing and budgeting.
The role of leadership in a sole proprietorship is unlimited.
Leadership facilitates the entrepreneur have a sense of what is
to come in the future (Bartlett, 2013). For instance, a leader can
identify contingent prospectus and therefore establish and
execute the right actions. Similarly, the manager can recognize
possible future threats and develop means to curb these dangers.
The next critical role of leadership in a sole proprietorship is
getting results. The sole proprietor, in this case, being the
leader will develop the appropriate strategies towards achieving

the set goals. The strategies are only worthwhile if they can
accurately be implemented. Therefore, it is the role of an
enterprise leadership to execute the approaches accurately and
extensively. Further, leadership is vital in making assessments
on the accomplishment made by the business towards attaining
the enterprise objectives. Making the evaluation is significant
as the leader will be enabled to make the necessary adjustment
to ensure smooth attainment of the business objectives.
Conclusion
In outline, before establishing a business, it is significant to
determine the business type, vision, and mission. In this case,
the Cosmetics Booth business is a sole proprietorship whose
vision is to draw customers from all professionals and other
workers within its locality to sell them cosmetics and provide
simple makeup services. Further, an entrepreneur should create
the structure and form the management of the business. A sole
proprietorship, in this case, takes the simplest and most typical
structure. The structure of a sole proprietorship can be termed
as an enterprise that is unincorporated that is owned and
administered by a single individual. Regarding management, the
business is planned, controlled, budgeted for, and directed by a
single person.
References
Top of Form
Bottom of Form
Top of Form
Bartlett, R. (2013). A practitioner's guide to business analytics:
Using data analysis tools to improve your organization's
decision making and strategy. New York: McGraw-Hill.
Gamble, J., Peteraf, M. A., & Thompson, A. A. (2015).
Essentials of strategic management: The quest for competitive

advantage. New York, NY: McGraw-Hill Education.
Bottom of Form
PAGE
Place running header here
BEGIN TITLE THREE INCHES FROM TOP OF PAPER
Bachelors Capstone Final Project
First Name, MI, Last Name
Course Number and Section
Professor
Table of Contents
2Section 1: Executive Summary (Business Description)
2Section 2: Code of Conduct
2Section 3: Operations
2Section 4: Marketing Plan
2Section 5: Information Technology
2Section 6: Financial Plan
2Section 7: Management Summary
2References
2Appendix
(After you copy and paste each section, return to the Table of
Contents, right click on the table and select Update Fields. Once
this is done, delete all instructions in the template and delete
them).
Section 1: Executive Summary (Business Description)
In addition to information from Executive Summary "Business

Description" from Unit 1, please include the following
information in just a couple of paragraphs:
Type of Business
Vision
Location
Product/Service
Competitive Advantage
Marketing strategy
Initial financing
Start-up personnelSection 2: Code of ConductSection 3:
Operations
Section 4: Marketing Plan
Section 5: Information Technology
Section 6: Financial Plan
Section 7: Management Summary References
Appendix
Please insert supporting spreadsheets, tables, charts, and other
numerical data used in the different sections.
PAGE

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