This document discusses inspiration, creativity, and brand innovation from the perspective of Chef Miko Aspiras. It explores what inspires creativity and the thinking process behind it. Creativity is fueled by basic knowledge, experience, and inspiration that can then be applied to business concepts and achievements. The chef provides examples of their own brands that bring together French, Japanese, and other cultural influences like a bistro called Le Petit Soufflé and upcoming brands focusing on shaved ice, salads, and desserts. The document also outlines the "three circles of the hedgehog concept" as a framework for defining a brand.
24. Upcoming Brands!
Quality Shave (Japanese Kakigori)Hole in the
wall Makati
Garde Manger (healthy not so healthy salad
bar) Hole in the wall Makati
Freezer Burn (Hot and cold dessert Concept)
BGC
Scout’s Honor in Singapore and Guam
Le Petit Soufflé in Megamall Fashion hall
All day dining restaurants and more!!!
25.
26. Bonus!Three Circles of the
Hedgehog Concept
What you are
deeply
passionate
about
What drives
your
economic
engine
What you
can be the
best in the
world at
