2. +
Learning Outcomes
By the end of the lesson we will be able to:
DEFINE the terms logo and slogan.
RECOGNISE the use and purpose of a company logo and
slogan.
COMPARE the different slogans and logos used by different
coffee shops EVALUATING their effectiveness.
3. +
Starter Worksheet - Activty 1
- What is a logo?
- Why do companies use a logo?
- What is a slogan?
- Why do companies use slogans?
Try and find a logo and
company slogan for a:
• Clothing Company
• Football Club
• Supermarket
• Fast Food Chain
4. +
Mini Activity – **Creative Thinking**
A businessman wants to open a new fast food chain. He wants
it to specialize in healthy grilled food and serve all sorts of
vegetable and meat dishes. Their main focus will be on low
calories tasty grilled food.
On the back of your worksheet you need to:
Think
of a suitable company name.
Sketch a basic draft idea for a logo they could use
which represents their business.
Think of a suitable slogan.
5. +
Main Activity
During
this module we will focus on creating a new
brand for a coffee shop which is going to open in
Dartford.
Before
you can begin creating any products or
designs you must do some market research into who
your competitors are and what their logos/slogans
look and sound like.
To
do this you need to complete the Coffee Shop
Research sheet.
DOWNLOAD THE
RESEARCH DOCUMENT FROM:
http://tinyurl.com/p3csnm7
6. +
Quiz – Group Activity – 10 Minutes
Below
are different company logos. You must match
them with the correct slogans.
Taste the Rainbow.
Ideas for Life.
What’s the worst
that could happen?
Every little helps.
I’m Lovin It!
Think Different.
Eat Fresh
The make-up of
make-up artists.
7. +
Quiz – Group Activity – 10 Minutes
Below
are different company logos. You must match
them with the correct slogans.
Taste the Rainbow.
Ideas for Life.
What’s the worst
that could happen?
Every little helps.
I’m Lovin It!
Think Different.
Eat Fresh
The make-up of
make-up artists.
