Branding: More than a logo

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Branding: More than a logo

  1. 1. Branding: More than a logo Melissa Stockstill, CMP Blog: MindKube.wordpress.com Website: www.MindKube.com
  2. 2. Let’s start by dispelling some myths…
  3. 3. STEP ONE a brand is not a logo
  4. 5. STEP TWO a brand is not an identity
  5. 6. Sidebar info here
  6. 7. STEP THREE a brand is not a product
  7. 9. So… WHAT is a BRAND ?
  8. 10. Sidebar info here A brand is how someone feels in their gut about your company, product or service.
  9. 11. Brands are what they say it is… not what you say it is. Sidebar info here
  10. 12. <ul><li>Consumers have too many choices and no time. </li></ul><ul><li>So many offerings have similar features </li></ul><ul><li>Most consumers base their decisions on trust. </li></ul>Branding is important because…
  11. 13. Trust comes from meeting and beating consumer expectation. Sidebar info here
  12. 14. How can you create a compelling brand?
  13. 15. <ul><li>Differentiation : How are you different? </li></ul><ul><li>Focus : Who are you, what do you do, & does it matter? </li></ul><ul><li>Innovate : How you execute your branding is critical. </li></ul><ul><li>Logo : Icons vs. avatars </li></ul><ul><li>Validate : Bringing consumers into the creative process </li></ul>Steps to Creating a Brand…
  14. 16. <ul><li>Differentiation : How are you different? </li></ul><ul><li>Focus : Who are you, what do you do, & does it matter? </li></ul><ul><li>Innovate : How you execute your branding is critical. </li></ul><ul><li>Logo : Icons vs. avatars </li></ul><ul><li>Validate : Bringing consumers into the creative process </li></ul>Steps to Creating a Brand…
  15. 17. <ul><li>Differentiation : How are you different? </li></ul><ul><li>Focus : Who are you, what do you do, & does it matter? </li></ul><ul><li>Innovate : How you execute your branding is critical. </li></ul><ul><li>Logo : Icons vs. avatars </li></ul><ul><li>Validate : Bringing consumers into the creative process </li></ul>Steps to Creating a Brand…
  16. 18. <ul><li>Differentiation : How are you different? </li></ul><ul><li>Focus : Who are you, what do you do, & does it matter? </li></ul><ul><li>Innovate : How you execute your branding is critical. </li></ul><ul><li>Logo : Icons vs. avatars </li></ul><ul><li>Validate : Bringing consumers into the creative process </li></ul>Steps to Creating a Brand…
  17. 19. <ul><li>Differentiation : How are you different? </li></ul><ul><li>Focus : Who are you, what do you do, & does it matter? </li></ul><ul><li>Innovate : How you execute your branding is critical. </li></ul><ul><li>Logo : Icons vs. avatars </li></ul><ul><li>Validate : Bringing consumers into the creative process </li></ul>Steps to Creating a Brand…
  18. 20. If people can change their clothes without changing who they are…
  19. 21. why can’t a brand?
  20. 22. Thank you! Melissa Stockstill, CMP Website: MindKube.com Blog: MindKube.wordpress.com

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