Using WordPress for lead generation and email newsletters - talk by Cory Miller of iThemes.com for WordCamp Phoenix 2011

1. Lead Generation,
Email and WordPress
Cory Miller
@corymiller303

2. A better title would be...
If I were a realtor, this is how
I’d use WordPress to build &
market my business.
@corymiller303

3. Blog Yourself
@corymiller303

4. Blogging Rocks
Leverage your experience and expertise
Offer tips and insights into local market
Great for search engine optimization
Get right keywords your clients are looking for online
@corymiller303

5. Quick Tips for Optimizing
Install All in One SEO plugin
Change permalinks
Get a good theme to start with
Just start blogging
@corymiller303

6. The Humble Contact Form
@corymiller303

7. Contact Form Tips
Most effective tool for getting actual inquiries on my site
Start simple, then see what information you REALLY
need
Test and refine
Be super fast with replies
@corymiller303

8. Recommendations
ContactBuddy - free, our solution
Contact Forms 7 - free
Gravity Forms - powerhouse premium forms plugin
@corymiller303

9. Email Is Still King
@corymiller303

10. Email Newsletter Tips
Start an email newsletter today
Have subscription forms everywhere
Offer an incentive to signup
Send once a month, or maybe twice (but regularly)
Go with text-based emails that links to pretty &
polished website
Emails go hand-in-hand with blogging
@corymiller303

11. Email Newsletter Template
Subject lines need to make them open (has to be
about them, not you)
Headline that link to blog post
Short excerpt text explaining why they should read
more
Always sign it personally
Always offer a P.S. -- it’s the secondary offer to click
@corymiller303

12. Email Recommendations
Aweber.com
MailChimp.com
EmailBuddy
@corymiller303

13. Connect With Me...
@corymiller303
iThemes.com
PluginBuddy.com
WebDesign.com