The WordPress Ecommerce Opportunity

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Thoughts for the opportunity for WordPress ecommerce projects and how to seize them

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The WordPress Ecommerce Opportunity

  1. 1. SESSION 1 The Ecommerce Opportunity by Cory Miller
  2. 2. WORDPRESS + ECOMMERCE The Big Opportunity Is
  3. 3. LET’S TALK WORDPRESS FIRST
  4. 4. On WordPress - WordPress is 10 years old - Powering 20%+ of the web 1 - 69% use it as a CMS 2 - Powering 52% of the Top 100 blogs 3 1. http://w3techs.com/technologies/history_overview/content_management/all/q 2 http://thenextweb.com/insider/2013/07/27/wordpress-now-powers-18-9-of-the-web-has-over-46m-downloads-according-to-founder-matt-mullenweg/ 3. http://royal.pingdom.com/2013/05/07/wordpress-top-100-blogs/
  5. 5. Why WordPress? - Freedom and control - Content and commerce together - Super secure and flexible - So easy my mom can use it - It grows with you - Great ecommerce plugin options
  6. 6. Ideal solution for small biz, solos, indies & nonprofits Making it an ...
  7. 7. THE ECOMMERCE OPPORTUNITY
  8. 8. “Ecommerce generated $231 billion in sales for U.S. retailers last year ... http://mashable.com/2013/03/12/forrester-u-s-ecommerce-forecast-2017/
  9. 9. .. expected to increase 13% to $262 billion this year”
  10. 10. Western European sales are expected to grow faster than the U.S. in the next 5 years By the way ...
  11. 11. Ready for the kicker?
  12. 12. Ecommerce is less than 6% of total sales http://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf
  13. 13. Just look around you Want more proof?
  14. 14. How many businesses around you don’t have ecommerce sites?
  15. 15. 3 REASONS TO SPECIALIZE IN WORDPRESS ECOMMERCE
  16. 16. 1. The opportunity & need
  17. 17. 2. Lack of experts
  18. 18. 3. Make more money
  19. 19. THE BIG 3 KEY MARKETS
  20. 20. 1. Indies and solos
  21. 21. 2. Small biz and nonprofits
  22. 22. 3. Enterprise
  23. 23. LET’S FOCUS ON SMALL BUSINESS
  24. 24. Think Local. Sell Global. Pro Tip:
  25. 25. Small Retail Stores
  26. 26. Retail Ideas - Clothes - Books - Sports - Jewelry - Gifts / Novelty - Camera - Furniture - Toy / Hobby - Stationery - Cars / Bikes / Motorcycles - Used Stuff
  27. 27. Turn Bricks & Mortar into Bricks & Clicks Pro Tip:
  28. 28. Nonprofits
  29. 29. Nonprofits - Churches - Museums - Galleries - Gardens - Camps - Charities - Donations - Ticketing - Fundraising - Memberships
  30. 30. Make it easy to give & go Pro Tip:
  31. 31. Personal & Professional Services
  32. 32. Personal / Prof. Services - Consultants - Coaches - Therapists - Dog Walkers - Lawn Mowing - Cleaning - Other Freelancers
  33. 33. Food & Beverage
  34. 34. Marketplaces
  35. 35. Small Manufacturing, Wholesalers (B2B)
  36. 36. Go through the YellowPages ProTip #3:
  37. 37. HOT SERVICES TO OFFER
  38. 38. 1. Membership Sites
  39. 39. Charging for access to valuable content
  40. 40. 2. Flat Rate Shipping
  41. 41. Ditch eBay and Etsy
  42. 42. One-off, specialty products on their own domains
  43. 43. 3. Recurring Payments
  44. 44. Make life easier for their customers to pay, give
  45. 45. While stabilizing their revenue
  46. 46. So where do you go from here?
  47. 47. FIRST STEPS FOR GETTING STARTED
  48. 48. 1. Take next steps in learning
  49. 49. Our Resources for You - Free ebook: Getting Started with WordPress Ecommerce - Free ebook: Creating Your First Ebook - Free workbook: Biz Plan Primer for Web Designers - Ongoing Training from WebDesign.com
  50. 50. 2. Start looking at plugins
  51. 51. Easy Digital Downloads WooCommerce Shopp WP-Ecommerce
  52. 52. iThemes Exchange And of course, ours ...
  53. 53. 3. Offer ecommerce on your own site
  54. 54. Sell your packages & services online ASAP
  55. 55. Recurring payments, invoices Like ...
  56. 56. 4. Find a Beta client
  57. 57. Start simple and easy, then graduate
  58. 58. PARTING THOUGHTS
  59. 59. The challenge is tough. The opportunity is great. Is it a good fit for you?

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