1. Camille Orellano & Nick Rayner
Social Media Concierges
November 13 th to 19 th

2.  19 to 25 year old males and females.
 Currently enrolled in the Advertising program, in their
third and final year at St. Lawrence College.
 Living and working in Kingston.
 Technology savvy and social media focused.
 Main interest are within the advertising/ marketing
industry, social events, traveling, challenges and loves
creative vices.

3.  Create accessible and attractive platforms for the target market.
 Create awareness of the two platforms by promoting/ posting the
links to the social media platforms that the target currently uses.
 Engage the target through the two channels by tweeting,
replying to tweets, posting status updates, replying to comments
and likes.
 The goal of the channels is to help inform the 3rd year advertising
students on assignments, tests, readings and other general news
and articles related to them or the advertising industry.
 Also facilitate conversations revolving around school matters
and articles/ issues connecting to the advertising/ digital media
industry.
 Ensure the content is consistent and dynamic across both
channels in order to maximize impact, influence and
engagement level.

4.  Very useful and informative platform to relay information
to the target market on documents, videos, updates, power
points, pictures and easy to facilitate conversations.
 There was a fair amount of likes from the target market but
not a lot of conversation was created.
 I did a fair amount of updates throughout my week as
concierge.
 I posted a few articles I believe to be of interest to the target
market.
 It was easier for me to update the students in fewer posts
because I had the ability to say/ inform more in a status
update than a tweet.

8.  This is a great channel to use to help inform the target market of updates,
share due dates and important class articles, videos, pictures and
encourage replies and start conversations.
 During my time as concierge I only received one favourite tweet within all
my tweets and two replies and one retweet.
 I didn’t receive much activity from the target market, reason I believe to be
that my tweets got lost among the Twitter feed which can be
overwhelming.
 I tweeted a lot, plenty of updates. I used Hootsuite to maximize my ability
to tweet/ inform the target through my week as concierge.
 The day before my team’s concierge week began I created a word document
that had a schedule of everything due that week and what students needed
to know.
 New updates would be tweeted out as I was informed during class.
 I used the hashtags #digitalconcierge #imcslc and whatever class code I
was tweeting for. Ie. #mcom43

11.  Camille: “The only thing I wish I had done to add to
my influence as the Twitter concierge was to tweet out
articles based around the adverting/ marketing
industry, perhaps I might have received more
interaction from the students. I thought my group did
a good job in keeping the students informed, and at
the same time not bombarding them with constant
meaningless updates.”
 Nick: “I updated the students on what was due that
week, but it happened to be a slow week so there
wasn’t that much to say. I tried to fill the gaps with
related articles and other useful information.”

12.  Facebook and Twitter are excellent channels and resources for
the target market.
 Hootsuite is a great tool to use for projects like this.
 Both platforms updated accordingly, informed students of
everything important they needed to know, without annoying
them. We feel that is key, because from what we understand if
there is an incessant amount of updates from both channels
students just stop listening/ responding all together.
 We feel we had some impact, but more conversations could have
been facilitated on both channels.
 Twitter should have tweeted out more articles/ links that are of
interest to the target.
 Overall we thought we were effective concierges for the week.