4. Traditional advertising is
dead
When was the last time…
…you clicked on a sponsored ad or post?
…a commercial had you run out and buy?
…a billboard inspired you to make a purchase? What was
the last billboard you saw advertsing?
…a radio ad drove you into a store?
…product placement motivated you to take action?
…90% say never!
5. problem one
Its expensive
AdWords/Social media – $120K - $50M p/y
TV – $10K - $1M per 30 second ad
Radio – $700 - $1500 per 30 seconds
Billboards – $1000 - $100K per day
Print – $5000 - $500K per ad
6. problem two
Its ineffective
Low conversion rates
75%+ reject typical advertising
Consumers are more selective than ever
No exact way to quantify social actions
Until now there has been no motivation
for consumers to engage with a
businesses advertising, marketing or
media let alone promote it to friends.
7. The Buyers
Pyramid
Typical advertising is only
effective on 3-7% of an audience.
Based on studies of the buying
patterns of thousands and
thousands of people globally.
This means 90% of any audience
are completely closed to your
advertisng efforts.
9. The app
For consumers
A place to get great deals
and rewards from
businesses
For businesses
A marketing device in the
hands of +6 billion
consumers.
11. How it works
Step 1
Offer
Step 2
Convert
Step 3
Influence
Create a campaign
and offer a reward
to consumers
Consumers
promote the
content to collect
the reward
Consumers friends
actually pay
attention to the
content and
engage as well
12. Here's a few quick facts
about C2C you must know…
13. Consumers trust word-of-mouth more than anything else.
According to the Nielsen Global Trust In Advertising Survey,
92% of people trust recommendations from friends
14. According to studies done by Mckinsey & Co, Word of Mouth…
1: Influences up to 50% of all
purchasing decisions.
15. Word of Mouth…
2: Generates more than twice
the sales of paid advertising.
16. Word of Mouth…
3: Influences every single
stage of the consumer's buying
journey.
17. Word of Mouth is:
4: Up to 50x more likely to
trigger a buying decision!
Friend or family
member
Business or brand
18. The solution
Scatter is effective
Consumer driven marketing produces a
far greater result than other forms of
marketing because:
1. 92% of people trust and act on
recommendations.
2. WOM generates more than twice the
sales of paid advertising.
3. It influences a buyer through the 3
main stages of buying: Initial
observation, evaluation and moment
of purchase.
4. It is 50x more likely to trigger a
buying decision.
19. The solution
Scatter is affordable
$2 = 1 x customer + av. 1000
recommendations.
You only pay for a successful engagement
that produces customers and exposure.
The act of scattering is the act of
purchasing and recommending at the
same time.
20. Scatter gives you the
customer, the exposure and
then more customers because
we usually have friends with
similar interests right?!
21. August 2015
Audience of 50,000
September 2015
Audience 500K
October 2015
Audience of 1M
November 2015
Audience 2.5M
Pre-launch traction
22. The future
December 2015
First marketing activation to hyper drive consumer audience.
There will be a huge influx in consumers downloading the app
and scattering for deals.
Position your business on the app now to capture this
consumer frenzy – especially leading into Christmas.
Audience growth est. 10M.
23. So what is Scatter?
Simply put…
It is a business platform and smart phone application.
It does two things:
It drives more customers through your door to buy and
gives your business the best exposure on the planet,
controlled word of mouth exposure.
The result:
People buying from you and promoting you to all their
friends and family at the exact same time.
24. What will scatter do for your business?
Give you real people purchasing and then promoting your business.
Give you a simple way to have automated word of mouth exposure.
Enable you to have a channel of marketing that creates more loyal
customers.
Why use Scatter?
Because 75% of people reject typical advertising.
Because 100% of people love engaging deals.
Because Scatter gives you a customer and a recommendation to the
consumers circle of influence.
Because 92% of people trust recommendations from friends.
To Summarise
26. Next action
Do you see value in having automated word of mouth?
Would having a system in place that produces sales
revenue, growth and positive exposure be of value?
Scatter has people buying and promoting your business, so
ask our staff how it can fit into your business because
100% of businesses can use more customers, and that is
what we do.
