Tv Advert Plan

1. Production Plan
TV Advert
Brief
To help promote Nanna Mexico’sfood with a visual advert, that shows
the wondersand the mouth watering foodsinthe restaurant, thateven
relate to the musicand colorsof Mexico.
Objective
The objective of the advert isa cookhaving a lovely time inthe kitchen
by listening to upbeat Mexico songsonthe radio, ashe makes his
burrito with style and handsit to the customer, they too become with
the music as they eat the food. Giving the sense of dance and delightful
taste withinthe food.
MediaChannel
It will be the visualised formof a advertisement, so people wouldn’t
have to read or evensee wordsbut instead see the actionand what the
food lookslike in the flesh and will imagine what the food tasteslike.
Campaign Schedule
Week 1:
 Talk to client about advert idea and develop
 Develop the ideaswith client and planout where and how to
film.
 Talk to client and finalise clients.
Week 2:
 Set up auditionsfor actorsand actresses.
 Clothing itemsand props organise location.
 Organise paperworkeg (Calling sheet, Locationreport)
Week 3:
 Get camera equipment and script ready.
 Film the advert inlocation.
 Hand over finished advert to client and wait for response.

2. Risk Assessment
Tripping over camera wires and light wires
To reduce this problem, we will duct tape the wiresto the floor to make
sure people don’t trip over themand will keep aneye on the actorsand
crew members.
Eyes Hurting Because Of Lights
How will we sort out thisproblemwill be by putting coversover the
lightsand also to positionthemina safe area so they are away from
peopleseyes.
Water And Other Liquids Spilling Over Equipment
To avoid this problemwe will have to place the food and liquids
somewhere else inthe studio and make sure people have their drinks
firmly gripped.
Temperature In The Studio
Openwindowsin the locationsbecomesa little hot, take small breaks
betweenshotsand bring plenty of water.

3. Budget
For the TV advert we have chosen that we will broadcast our
TV advert on the itv. We have looked at the time slots for the
advert and we have chosen to show it in the early afternoon
and just in the evening. This is because we think that we are
aiming at students and young adults they are not always at
college such as the weekend and this time of the day it is the
best time to go eat when there are deals that are aiming at
the students.
The TV advert shown will be £405, so we aim to show the
advert at least once per program during the day So it will be
one every hour. Therefore it will appear roughly 5 times a
day. This will cost a total of £2025 per day. And if we were to
run it for a week it will be a total of £14,175.

4. ASA - Advertising Standards Association
 Changing concerns of society
 Multimedia platform
 Sophisticated and visually literate audience.
Demotate - What you see.
Conotate - What it means.
Misleading Adverts.
Don’t mislead, by inaccuracy, ambiguity, exaggeration, emission or otherwise.
 Markets - Must have documents to prove (evidence)
 Markets communications must be obviously identifiable as such.
 Foundation.
Harmful Adverts.
 Must be prepared with a sense of responsibility.
 Not encourage violence or anti-social behaviour.
 Must not encourage unsafe practice.
 Must not portray children in a sexual way.
 Adverts should comply with the law and should not incite anyone to break it.
 Age restricted. Alcohol and gambling must not be targeted at or likely to appeal
to children under 18 years old.

5.  People shown drinking must neither be nor seen to be under the age of 25.
Offensive Adverts.
 Contain nothing that can cause serious offense.
 Compliance with the code is judged on the content, medium, audience product
and prevailing standards of decency.
 The fact that a product is offensive to some people is not to remove an ad.
 Also featuring sexual imagery. Particularly that children that are more likely to see
must be carefully targeted and avoid causing harm or offense.