Semantics in practice the semantics applied in seo

The
Semantics
applied in
SEO
Semântico
S i g n i f i c a d o e S e n t i d o

What was the SEO like?
In the beginning, Google created its index* and
ranked based on keywords. It was a time of trying
to manipulate the seeker, a game of cat and mouse.
T H E P R E - S E M A N T I C P H A S E
Semântico SEO | SEO e Criação de Sites Otimizados

Index
ETIMlat.index,ĭ 'bookmark,index,inscription,record,catalog,list'
Anindexisalist,gen.alphabetical,whichincludesallor
almostallitems(themes,treatises,propernamesmentioned)
thatareconsideredofmostsignificantimportanceinthetext
ofapublicationandwhich,nexttoeachitem,indicatesthe
placewhereitcanbefounded.
1
1 - ÍNDICE. In: DICIONÁRIO Oxford Languages. Brasil: Oxford University Press, 2021. Disponível em:
https://www.google.com/search?q=o+que+%C3%A9+indice. Acesso em: 9 set. 2021.

Programs created to crawl the web,
index documents, and categorize pages
were easily manipulated by keyword-
based optimization techniques.
Before were
the keywords
H O W W A S T H E J O B O F M A K I N G T H E
S E A R C H E N G I N E R E L E V A N T T O O U R
C O N T E N T

Keywords
Keyword.
Thetermkeywordwaswidespreadwiththeriseofmodern
searchengines.Thewordsusedonwebpagescanhelpsearch
enginesdeterminewhichpagesaremostrelevanttoorganic
resultswhenasearchermakesaquery.
2 - PALAVRA-CHAVE. In: Semântico SEO. Brasil, 2021. Disponível em:
https://semantico.com.br/dicionario-seo/palavra-chave-2/. Acesso em: 9 set. 2021.
2

The 5 Laws of
Ranganathan
T H E 5 L A W S O F L I B R A R Y S C I E N C E
Books are to be used;
Every reader has their book;
Every book has its reader;
Save the reader's time;
A library is a growing organism.
1.
2.
3.
4.
5.

The 5 Laws of SEO
T H E 5 L A W S O F S E O B A S E D O N T H E 5
L A W S O F L I B R A R Y S C I E N C E
Information is to be used;
Every visitor has their content;
Each content for your visitor;
Save visitor time;
A website is a growing organism.
1.
2.
3.
4.
5.

Each content for
your visitor
They are using technology (maybe a little
machine intelligence) to create profiles, shape
information, and encourage visitors to create
accounts to personalize their experience.

Futurism
A L G O R I T H M S T H A T U N D E R S T A N D W H A T W E
S A Y A N D D E L I V E R I N F O R M A T I O N
Current developments, research, and
Google algorithm updates point us to a
future where these programs can make
sense of everything we put on the Web.

What about SEO today?
With the creation of contemporary
algorithms, a significant change took place.
T H E C H A N G E O F A L G O R I T H M S W I T H S E M A N T I C S

With the emergence of algorithms such as BERT,
LaMDA and MUM, which specialize in
understanding the semantic context of complete
sentences, focusing only on elements as short as
keywords and without proper contextualization,
impoverishes the Optimization project.
BERT
A L G O R I T H M S T H A T U N D E R S T A N D S E N T E N C E S :
C O N T E X T , E N T I T I E S , A N D S E M A N T I C S

How is it working
with SEO?
Research in semantics adapted to web
technology advances to solve a problem:
search engines find it difficult to
understand our site's content.
A S E M A N T I C W E B A S K S F O R S T R U C T U R E D D A T A

This new web is called the
Semantic Web due to the
meaning that a data structure
tag brings to the contents
available on the internet.

What is it like to work with
Semantics in optimization
today?
There are tools and techniques, new
and old, that help us implement
semantics in digital projects. Let's talk
about using one of them, WordLift.
W H A T I S I T P O S S I B L E T O D O N O W

Espiritismo.TV
T H I S S I T E I S A C A S E O F
A P P L Y I N G C O N T R O L L E D
V O C A B U L A R Y C R E A T I O N T O O L S ,
E N T I T I E S I N T E R C O N N E C T E D
W I T H D B P E D I A .

Controlled Vocabulary
Acontrolledvocabularyisanartificiallydevelopedlanguage
composedoftermsthatcanbearrangedinarelationaloralphabetical
structure.Thecontrolledvocabularyconsistsofalist(hierarchicalor
not)ofwordstobeusedintheindexingprocess-orthematic
representation-ofadocument
3 - MACULAN, B.C. M. S.. Taxonomia facetada e navegacional - um mecanismo de recuperação. Universidade federal de Minas Gerais, 2011.
Disponível em: http://hdl.handle.net/1843/ECID-8LAN5K. Acesso em: 7 set. 2021.
3

Entities
Anentityisanything,concreteorabstract,includingassociationsbetween
entities,abstractedfromtherealworldandmodeledintableformtostore
informationinthedatabase.
Entitiesareuniquelyidentifiableobjectsand/orpeoplewithindividual
properties(suchascolor=red,dateofbirth=28August1749,altitude=
2962meters,temperature=–4.5degrees).
4
4 - ENTIDADE. In: Semântico SEO. Brasil, 2021. Disponível em:
https://semantico.com.br/dicionario-seo/entidade-informatica/. Acesso em: 9 set. 2021.

Espiritismo.TV
L E T ' S L O O K A T H O W I T W O R K S ?

The results achieved
W H A T D O E S T H I S G E N E R A T E R E S U L T S ?

The Spiritist Videos Site, espiritismo.tv, began the
optimization work in 2018*, and for a year, we
carried out the work that led to the following results:
Semantic Case
E S P I R I T I S M O T V
+634% +734%
+337% +528%
U S E R S * N E W U S E R S *
N E W U S E R S * *
R E V E N U E I N C R E A S E *
*2018 - 2019
** 2020

Our mission is to organize the information
available around the world and make it
accessible and useful for everyone.

Semantics in practice the semantics applied in seo

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Semantics in practice the semantics applied in seo

Similar to Semantics in practice the semantics applied in seo (20)

Recently uploaded

Recently uploaded (20)

Semantics in practice the semantics applied in seo