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1. Difference between micro and mega trend but focus on what makes KLM a mega trend 2. Introduction a. History b. Timeline c. Achievements 3. Micro or Mega trend a. Definition of micro / mega trend b. What constitutes a micro / mega trend c. Elaborate on why KLM is a mega trend d. Evidence supporting KLM as a mega trend 4. Economics - how economics affects KLM a. Economic growth b. Employment c. Labour cost d. Business opportunities 5. Social - how social elements affect KLM a. Culture i. Consumer behaviour ii. Local \& international demand iii. Buying decisions iv. Brand image 6. Recommendations a. How can KLM improve its business by adapting to current market demands 7. Conclusion a. Sum up main points b. Highlight importance of each element to KLM.

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1. Difference between micro and mega trend but focus on what makes KLM a mega trend 2. Introduction a. History b. Timeline c. Achievements 3. Micro or Mega trend a. Definition of micro / mega trend b. What constitutes a micro / mega trend c. Elaborate on why KLM is a mega trend d. Evidence supporting KLM as a mega trend 4. Economics - how economics affects KLM a. Economic growth b. Employment c. Labour cost d. Business opportunities 5. Social - how social elements affect KLM a. Culture i. Consumer behaviour ii. Local & international demand iii. Buying decisions iv. Brand image 6. Recommendations a. How can KLM improve its business by adapting to current market demands 7. Conclusion a. Sum up main points b. Highlight importance of each element to KLM

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