For years pay-per-click has been a resourceful method allowing marketers to gain new website traffic and sales leads. But can you be sure you’re using this channel efficiently? The reality is, and many of us are guilty of this, we just throw money at this strategy in the vain hope it will work properly. Learn about: How can you find out if you’re wasting money on PPC? What can you do to boost the ROI you’re seeing from this channel? Do you have a strategy behind the clicks that is going to optimise your conversion rate? How are you measuring the success of PPC?

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