How to get a double opt-in database
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Do you know about the GDPR but aren’t sure how to apply what you know to a practical marketing plan? Find out how to create a double opt-in database that complies with the GDPR. With the GDPR fast approaching, there is no time like the present to start building a double opt-in database. GDPR best practice we cover are: – What double opting-in is and why you need it – Where to start to get your database to opt-in – Double opt-in tactics moving forward & other GDPR compliance checks.
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How to get a double opt-in database
- 1. HOW TO GET A DOUBLE OPT-IN DATABASE 25TH APRIL 2017
- 2. YOUR HOST
- 3. • Our mission is simple. Enable businesses to expand their email marketing lead generation potential. • We specialise in providing technology to help you identify, nurture and qualify B2B leads, meaning you can rapidly increase sales. • We know how to do it and do it well, because we’ve been doing it for over 20 years. Marketing Automation / Lead Generation Specialists • Delivering over 20 million emails per week • Technology platform or managed service • Either buy it or we will host it for you • Consultants on hand to help with your lead generation marketing strategy Independent & Privately Owned • Based in Surrey, UK • Young and dynamic • Commercial terms for all budgets • Project and product delivery • Best practice as well as technology • Dedicated Account Manager for all • Unlimited technical support • The HTML doctor
- 4. GatorMail GatorLeads GatorSocial GatorDocs GatorEvents GatorExpress GatorInsights GatorCRM GatorData GatorSurveys Marketing Automation & Lead Generation Platform 14 DAY ALL ACCESS FREE TRIAL
- 9. Today’s webinar serves only for informational purposes and is NOT intended to be legal advice pertaining to the subject matter. If you have additional questions on how this may affect your organisation, you should consult your legal team or legal representative.
- 10. END OF THE WORLD AS WE KNOW?! 25th MAY 2018 57 WEEK S 399 DAYS 13 MONTH S
- 11. SINGLE OPT-IN DOUBLE OPT-IN 1. Prospects just have to sign up via a form fill and click submit 2. You can then start emailing them 3. You only need to offer them an opt-out (unsubscribe) 1. Prospects fill out a form and click submit 2. You send a confirmation email 3. Once they confirm they submitted their own details, you can start emailing them 4. You still need to offer them an opt-out (unsubscribe)
- 12. COLD UNENGAGED DATA: 0.93%- COLD ENGAGED DATA: 6.49%- WARM DATA: 11%- HOT DATA: 17.24%-
- 13. Step 1: Define your privacy/cookie/consent statements Step 2: Start the opt-in process with your existing data Step 3: Purchase data now and work on opting in
- 14. Update your cookie and privacy policy Check your consent statement with your legal team Set up campaigns to target those with implied consent Purchase targeted data and increase your opt in database-
- 21. CUSTOMERS ASSET FORM FILLED BUT NO OPT IN ENGAGED IN LAST 12 MONTHS SALES REQUESTS DATABASE OPT IN
- 27. 10 STEPS TO GDPR
- 30. THANK YOU
Editor's Notes
- Cannot give legal advice, but certainly can give you our opinion for free! BEFORE WE BEGIN, PLEASE KNOW THAT THIS WEBINAR IS OUR INFORMED INTERPRETATION OF THE EU GENERAL DATA PROTECTION REGULATION AND ITS EFFECT ON EMAIL MARKETING. THIS WEBINAR IS FOR INFORMATIONAL PURPOSES ONLY AND IS DESIGNED TO HELP YOU BETTER UNDERSTAND THE LAW AND HOW IT MIGHT AFFECT YOUR MARKETING. WE ARE NOT LAWYERS. NOTHING PRESENTED IN THIS WEBINAR IS OR SHOULD BE CONSTRUED AS LEGAL ADVICE. IT MAY BE NECESSARY TO CONSULT YOUR LEGAL OR COMPLIANCE TEAM FOR SPECIFIC GUIDANCE IN REGARDS TO ADHERENCE TO THE LAW
- One of the reasons the EU Commission decided to proceed with the EU GDPR was the fact that companies had been taking advantage of the right to sell over the consumers right to privacy. Personal data was seen as a way to improve marketing tactics rather than making the consumer’s experience easier. As a result, the GDPR put consent back in the consumers’ hands. What this means from an email marketing perspective is that you can’t just email someone and offer them the option to opt-out (or unsubscribe) from your communications. You have to indicate how you came to have their contact details by confirming when they gave you their permission. It is no longer enough to rely on a form fill and add them to your database. Anyone can enter any email address into a form. You must now prove it was the person whose email address it was.
- Double opted-in database performs much better
- In order to use these services, it is important that your privacy notices and data collection practices provide the relevant fair processing information at the time data is obtained. Fair processing statements: IP LOOKUP COOKIES AND LINK TRACKING TYPES OF COMMUNICATIONS COLLECTION OF INFORMATION USE OF INFORMATION TYPES OF COOKIE USE (GENERAL, WEB TRACKING, EMAIL MARKETING, DOCUMENT TRACKING EXPLICT AND IMPLIED CONSENT
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