1. Preliminary programme „Wine - an European asset“ 15. - 20.October 2012
Sunday 14.10.12 Monday 15.10.12 Tuesday 16. 10.12 Wednesday 17.10.12 Thursday 18.10.12 Friday 19.10.12 Saturday
20.10.12
Arrival of the Pupils: 08h00 meet at Pupils: 08h00 meet at Pupils: 08h00 meet at Pupils: 08h00 Pupils: 08h00 Departure of
partners school and do some school and participate at school and continue meeting at school meeting at the partners
“icebreaker” and “get- lessons until 09h00. project work. and participate at school to
to-know” activities. Pupils/Teachers: 09h15 regular lessons finish project .
In international teams meeting at Andernach Teachers: 09h30 until 09h15. tasks and
they produce drafts for railway station . meeting at school Pupils/Teachers: prepare party.
our project logo and Departure to Bingen at 09h30 meeting at Teachers:
start to write 09h29. Pupils and teachers Andernach railway 09h00 arrival
questionnaires for Arrival at Bingen at 10h43. continue project work station .
shop and wine tavern in international teams. Departure to
keepers and clients. Ahrweiler at
09h44.
Pupils meet their Teachers: 09h30 Ferryboat to Rüdesheim 11h15 Lecture about Arrival at 11h00
host families at meeting & www.ruedesheim.de across innovative wine Ahrweiler Markt Presentation of
Andernach introduction game the river Rhine. marketing policy by at 10h28. the results to
station. Pupils: 10h00 Walk through Rüdesheim ‘s Mr. Frank R. Schulz, 11h00 Guided the teachers
Presentation of the famous touristical hot spot head of visit of the wine and to our
drafts as well as of the “Drosselgasse” and visit of Communication exhibition in the headmaster(s)
questionnaires by the the tavern “Lindenwirt” Department of the AhrWeinForum Fixation of the
teams and refinement who offers accomodation in German Wine Institute, ca 12h00 walk in big papier
work. huge wine barrels Mainz.. the city centre and maché wine
Voting for our Cable car to the www.deutscheweine.de free time until grape in our
definitive mutual logo “Niederwald memorial”, 14h15 (meeting school
splendid panoramic view Question-and-answer point). building
11h00 Short above the river Rhine valley session. www.ahrtal.de 13h00 Lunch
introductive lectures and the vineyards. Short break
about instruments of lecture about it’s historical 13h15 Lunch break Train to Rech at 13h30
marketing mix implications. 14h30. Evaluation

2. AIDA .
(spots/Advertisement), 15h00 Official
Product Life Cycle, end of first
Product Portfolio, meeting
done by pupils of the
professional schools
Involved
Teachers are 12h00 Pupils’ teams Hiking trail to the abbey of 13h45 Depending on At Rech we start a Free time until
accommodated start their enquiries in St. Hildegard (ca. 90 the quantity and quality walking wine start of the
in hotel(s) supermarkets, minutes walk, it’s tucked in of the results obtained degustation tour good-bye party
discounters, wine vineyards), visit of the pupils continue project through the in the Youth
taverns etc. Having church (beautiful paintings work and/or do the vineyards to the Centre
filled in the and mosaiques) , the “show- planning for the final village of at 18h00.
questionnaires they room” about life in the party on Friday Mayrschoß
come back to school abbey and the outstanding evening. accompanied by a End at 22h30.
12h00 Teachers start patron Hildegard , member of the
monitoring work after monastery shop (eventually 15h00 Free time oldest German We have to do
a light refreshment interview with a wine cooperative the cleaning up
15h00 Pupils present Benedictine nun). located in this until 23h00.
their results to the www.abtei-st-hildegard.de/? pretty village. The
teachers and decide page_id=1581 hiking tour ends
about presentation Return to Rüdesheim. with a visit of the
methods Sightseeing, shopping and cellars and a
(poster/power freetime until 16h45 at dinner in the
point/live act). meeting point. restaurant where
Depending on their we might meet
host families pupils We take the train back at with the actual
either return home or 17h06 and will be in wine queen Julia
stay at school to create Andernach at 18h27 Migend.
a big papier maché
wine grape to
embellish our grey

3. concrete school Approx. costs of the Approx. costs of
building programme approx. 12,00 the programme:
Teachers continue €/P. 17,00 €/Person
work (if necessary) guided wine tour +
until 18h00 6,00 € railway
At 18h30 Teachers: ticket +/- 10,00 €
Dinner at Andernach dinner.
restaurant
IMPORTANT As pupils should Please make sure that no The cooperative It would be
move around in member of your team might offer non great if every
Andernach (small suffers from acrophobia alcoholic wines or team could
town of about 30.000 (Höhenangst) and that juices on demand. share in some
inhabitants, the everyone is able to walk at specialities
historical centre is a least 6 km on foot uphill from their
pedestrian zone) and without complaining. countries and
work independently in Every team member should bring CD/
international teams take a pair of solid water MP3players
without being under tight walking shoes, a warm with good
the supervision of water resistant parka, dance floor
teachers, check first if bonnet & scarves and even music
parents allow this gloves and an umbrella.
practice even for Average autumn
minors. temperatures in Germany
differ from 6° to 15°
Celsius so we have to be
prepared for every weather.