This infographic describes how online communities are and are not aligned with Community Vibrancy best practices based on research conducted in 2014.

1. COMMUNITY VIBRANCY:
BEST PRACTICES & BIG MISSES
Community Vibrancy
Community Vibrancy
Best Practices
Best Practices
Community Management
Community manager is the face of
the community and has
being visible, a named individual,
The community manager and
moderator are separate roles
The community highlights and
recognizes community leaders
through value driven leaderboards
clearly conferred
The path/guide for gaining status
levels is defined and associated
Content Experience
Brand publishing content is
relevant, current and diverse
Community management sparks
relevant and engaging content
created by members
Community provides return
from relevant external sources
Offers a different level/volume of
content to guests vs. community
members
Content is amplified outside of the
“four walls” of the community
Community offers content
Community available on mobile
Engagement
kick-off the member journey
including a welcome and
Members who are involved on
a regular basis
Rules of engagement and
recruitment by community
managers result in members
regularly involved in
posts/forums/discussions
regular events
The overall tone and tenure of the
community management and
members addressing concerns
Community Content:
Primed for Improvement
Despite the almost universal acceptance of the link between content and community
88% 80%
content only in text*
do not
offer content from
third-party sources*
98% 58%
do not
aggregate content social
channels*
do not
offer social sharing of
content*
36% 50%
branded content that is
not current*
dominated by branded
content where UGC is
less than 15% of the
content mix*
88 % of communities do not
aggregate on social
channels*
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