How to identify out of focus colleges
•
0 likes•49 views
Have you ever seen colleges like IITs, NITs, IIMs involving into intensive marketing and branding campaigns? Wonder what can be the factors to identify good brands and to identify colleges surviving on marketing:
Recommended
Recommended
More Related Content
Recently uploaded
Recently uploaded (20)
Featured
Featured (20)
How to identify out of focus colleges
- 1. How To Identify 'Out Of Focus' Colleges COLLEGESCAN www.collegescan.in
- 2. COLLEGESCAN Have you ever seen colleges like IITs, NITs, IIMs involving into intensive marketing and branding campaigns? Wonder what can be the factors to identify good brands and to identify colleges survivingonmarketing: COLLEGESCAN www.collegescan.in
- 3. COLLEGESCAN Frequent Ads On Television TV air time is so expensive, it will reflect on high semester fee. Students will have to bear the massive costofbrandingactivityandmarketingexpense. COLLEGESCAN www.collegescan.in
- 4. COLLEGESCAN DirectCallsFromColleges/Universities If you receive direct call from any college or University, you should be alert as reputed colleges do not go door to door. Reputed colleges have their own importance in the market. COLLEGESCAN www.collegescan.in
- 5. COLLEGESCAN Teachers As Admission Agents Nowitisbecomingverycommontouseteacherasa admission agent. During summer break, they use teachers as their admission agents. Careful observationwillrevealthatmostofthecollegeshave given stiff targets to teachers to induct students. Onecanimaginethequalityofteacherswhoinvolve inmarketingcampaigns,outstationtours,givingand takingcommissionsforadmission.Thisisanothertrait ofcollegesthatruneducationasabusiness. COLLEGESCAN www.collegescan.in
- 6. COLLEGESCAN More Than One Campus It has been observed during past5-10 years that many education groups are rapidly creating infrastructure in various cities. They thrive on either subsidized/ cheap land in far flung areas. Colleges are investing on real estate rather than onfacultydevelopment. COLLEGESCAN www.collegescan.in
- 7. COLLEGESCAN Colleges-turned-into This is another category of colleges who become independent by becoming University. Have you ever wondered that most of the students in private Universities pass with high scores? If there is no strict control of a strong governing body on day to day operations, colleges/ Universities are bound become independent to the extent of getting corrupt. Students who could not score even 5% marks in national level tests graduates with laurels from private Universities. COLLEGESCAN www.collegescan.in
- 9. COLLEGESCAN There are few vital points where Government should immediately focus: GivingapprovaltonewUniversities National level exit test of Engineers and Doctorsbeforegivingthemdegrees COLLEGESCAN www.collegescan.in
- 10. COLLEGESCAN Regulatingthenumberofseatsineachbranch toprovidequalityeducation Strict parameters to judge quality of education Should ban the arbitrary fee structure COLLEGESCAN www.collegescan.in