2. Mobile Web / Social Native Apps
Partners / Aggregators
3. Mobile Web
40% iPad
40% iPhone/iTouch
Mobile = 22% 50% growth
4. Mobile Web
Implementation:
• Rolling launch beginning 2011
• Donate, radio
stream, news, radio, tv, blogs, 2
012 election…
• Usage percentage differs across
property
• Next: homepage
redesign, monetization, device-
specific UI
5. Mobile Social
• Sideways traffic
• Social referrals
• Priority on being
shared and
shareable
6. Native Station Apps
• Launch in 2011 and 2012
• PRX station app product
• Live stream
• Program schedules
• Blogs & podcasts
• Events calendar
• Member benefits
• Donate
• Alarm clock
7. Native Station Apps
• Serves our "super users"
• 37% come multiple times per day
• Avg daily sessions: 2.8
• 1-2< weekly visits represent 80%
of pageviews
• 70% of those visits are listening to
the live stream
• Next: streamlining and refining UX
for repeaters
Photo: Jim Newberry
8. Custom Apps
• Launch 2013: Let's Get Lost walking tours
• Location-based walking tour app
• Android, iPhone and iPad
• Launch 2012: On Q Member iPad Mag
• Uses WGBH product
• Replaces expensive printed mag with a
media-enhanced digital version
• Launch 2014: KQED Arts tablet
• Discovery-based app that encourages
participation & exploration of the Arts
• iPad and Android/HTML
9. Partnerships & Aggregators
• Users can find KQED listed
in primary directories
• Included in new devices
from televisions to cars
• Potential donation
doorway and rev share
• Convenience of clustering
can equal greater relevancy
10. Three Fronts
• Mobile web accessibility and social media friendly
• Custom apps that focus on convenience and innovation
• Partnerships for reach
NEXT :
• Killer UX that is device-specific
• API to deliver a custom experience to a variety of devices
