2. our vision is to be...
DIFFERENT
challenging conventions – exploring new perspectives –
stimulating and inspiring – building trust –
living innovation – guiding clients – stretching peoples,
minds and possibilities
3. our vision is to be...
BETTER
striving for real impact and results – adding value –
exceeding expectations – exceptional quality –
prepared for the future – enough is never enough
4. our vision is to be...
FASTER
bold, confident, decisive – quick to start, quick to stop
– responsive and future focused – flexible and agile –
empowering – performance without limits
14. what we do: innovation
“The problem is never how to
a
get new, innovative thoughts
ea
e
id
ol
d
id
old
old idea old idea
into your mind, but how to get
old idea the old ones out!”
Dee Hock, Founder of Visa
15. what we do: innovation
promoting innovation
2000
businesses engaged in
less than 2 years innovation cultures case study
springtime - holland
culture is really Once a quarter the whole company goes away for
what director, Marcel Schreuder, somewhat
The Amsterdam studio is open plan and spacious
with a clearly relaxed atmosphere, “culture is really
strangely, calls their ‘Hepatitis Days’, “I read a book
important for us, important for us, people have to have to right
98%
by a Brazilian businessman who had a key member environment to be at their most creative”,
of staff go down with hepatitis. Clearly, this person explains Marcel.
people have to have
was unable to continue to work at the company’s The business has an interesting approach to
premises, but was able to work from home; this product design, believing that the products
turned out to be a big plus for the business as the themselves are an integral part of the
the right environment key man was able to look at the business from the
outside and suggest many new ideas that were put
into action. So, with this in mind, we set up our
communications mix for any brand. “Too many
companies treat marketing communications and
product development as two separate disciplines,
to operate at their own Hepatitis Days”. During their days away, the
whole company brainstorms new ideas for new
we believe that a holistic approach that integrates
both can deliver much more powerful solutions” The Coca-Cola Cruiser can carry up
satisfaction rate from
markets and new products. But it’s not a to 120 ice cold cans and weave its
most creative
says Marcel. This approach is evident in the
haphazard affair, existing markets and products are Coca-Cola Cruiser, a funky drinks dispenser, way effortlessly through crowds at
challenged to reveal gaps and opportunities for the advertising sign and motorised skateboard vehicle large events. It made its grand
company to exploit. One problem is prioritising the entrance at the Athens Olympics.
marcel schreuder
springtime
Springtime are an wealth of ideas that are generated.
designed by Springtime and then taken to Coca-Cola.
This novel approach is helping Coca-Cola to
unusual company. When not on their Hepatitis Days, the communicate their brand to a younger audience
Based in Amsterdam, company is split between two sites, one
participating businesses
whilst providing a fun and practical way of getting
overlooking a major waterway in Amsterdam, around crowds at large events.
they employ just 16 the other in New York (a recent development in Springtime have a fresh and pro-active approach
people, yet they have a partnership with an established NY designer). to creating exciting and innovative new products.
They also have a close relationship with a
client list that looks like company in Taiwan who help to source
They are not afraid of taking calculated risks and
this approach looks set to guarantee their success
a who’s who of major manufacturing facilities in the Far East. for a long time to come.
brands - Coca-Cola,
7%
Nike and Heineken to The Big-O came about from a
loose brief from Nike to think
name just a few. around ‘wheels, fun and extreme
sports’. A cross between a skate
Their reputation is built on
and a bicycle wheel, it’s set to
pro-active design solutions; in
attract interest from extreme
other words, they don’t wait for
sports enthusiasts everywhere.
the phone to ring, they design
You never know, we could all be
innovative new products and go and
travelling to work on one of these
knock on the door of the company
in the near future!
average increase in profit by
they think is right to take it.
A philosophy that clearly has
in-built risk, but also one that The Roodrunner was developed for Holland’s
focuses the mind and drives the national post office as an aid to postmen on
company to come up with their delivery rounds. To date, the post office
inspirational solutions. have taken delivery of over a 1000 units and the
participating businesses
launch of the product made the front page of
158
every dutch national newspaper.
159
16. what we do: innovation
Is your vision for the future a bit like this?
*
17. what we do: innovation
148 PEOPLE, 48 HOURS, ONE BIG IDEA!
82
“ We’re going to have to re-think innovation
strategy across London as a result of what’s
happened here tonight. This event has raised
the bar considerably.
Andy Chisholm : LDA
”
18. what we do: innovation
500%
that’s how much more high performing businesses
spend on research development compared to their
less successful counterparts.* Food for thought!
19. what we do: innovation
helping London’s businesses grow prosper by
connecting them to the Capital’s knowledgebase
inspiration preparation matching collaborating
20. what we do: innovation
old thinking
new thinking
leaders should manage govern leaders should inspire enable
enterprise needs stability enterprise needs restlessness
continuous improvement is key continuous re-invention is key
leaders are responsible for strategy everyone is responsible for strategy
being different is high risk being the same is high risk
22. what we do: diagnostics
the future of public sector
benchmarking is here...
winningmeasures.com
23. what we do: diagnostics
Our online winningmeasures
performance benchmarking system
is used in over 13 countries and is
arguably the most sophisticated
tool of its kind. winningmeasures
is a proven methodology in helping
small businesses dramatically
enhance their competitiveness.
winningmeasures.com winningmeasures is currently helping to stimulate economic growth in Australia • South Korea
• Poland • Portugal • Czech Republic • Slovakia • Germany • India • Ireland • Scotland • England
