Cognito is the flagship event conducted by the Department of Professional Studies. A Corporate Business Fest of the highest calibre attracts colleges from all over the country to participate in. With the standard being exceptionally high, the key focus is on professionalism, teamwork, global corporate thinking and practicality. The fest is designed to emulate the corporate world and it recreates real-time business scenarios and situations to analyze the participants and find the best among the competitors. Colleges send their best teams to participate in this fest and the scenario of the fest keep evolving with the changes in the real business world. The fest mainly includes rounds based on Finance, Marketing, Human Capital Management, Public Relations, Entrepreneurship, Managerial skills and Stress Management. The 2 aspects of Cognito – participation and organization are carefully interwoven to form a seamless event of unparalleled competency. With working professionals judging rounds, global industry leaders providing valuable input and feedback coupled with the organizational experience, it is the quintessential experience for everyone involved. CIMA UK has been supporting the event over the years.

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Contents
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Particulars
About DPS
Cognito 2015
Cognito Carnival
Why Sponsor Us?
Testimonials
Sponsorship Slabs
Terms and Conditions of Sponsorship
Contact Us
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About DPS
C
hrist University is recognized as
one of the foremost educational
institutions in India today. Its eco-
friendly, serene and peaceful environment
reiterates the real calling of the Garden
City, where it is situated.
The Department of Professional Studies
was established in 2002, in order to
facilitate the pursuance of professional
courses along with the Bachelor’s degree.
Today four undergraduate courses and two
Post- Graduate course come under its wing;
namely, BCom(Professional),BCom(F&A),
BBA(F&A), BCom(M), MSc(Strategic
Management) and MSc(Actuarial Science).
All six courses are aimed at allowing
students to scout out other professional
qualifications like CIMA, CA, ACCA,
Insurance, Actuarial Science and CS
alongside. With practicing professionals for
faculty, the students are constantly engaged
in adding value to their career profiles
through a variety of add-on programs
such as Big Data, SAP, Six Sigma and
Advanced Excel to make them corporate
fit. The department takes pride in being
able to groom its students into budding
professionals.
The Department envisages higher-level
career placement at Under-Graduate
and Post-Graduate levels through the
effective twinning with add-on courses.
The new strategic initiative aims to create
differentiation in all the programs that
the Department organizes. For core-
competency, the Department is looking at
strengthening the curriculum at Under-
Graduation and Post-Graduation levels
with faculty experts who are practicing
professionals and those with research
exposure. The success and branding of the
courses lie in the comprehensive testing
and evaluation of the covered curriculum.

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cognito 2015
A University of 20,000 students,
a Department of over 1,800 students.
C
ognito is the Department’s flagship event. It is an
intercollegiate business festival which challenges the
enterprising minds in a corporate scenario.
Attracting challengers from all over the country, the name
Cognito has always been held in high regard and is easily
considered one of the most challenging business festival
of the year, both in terms of complexity and competition.
When it comes to making an impression, there is no better
arena than Cognito; as proven in Cognito 2014 where
participants took up the role of “Venture Capitalists”
through a series of realistic simulations of what investors
go through in their career. Spread over three days, Cognito
2015 aims to bring students to a pragmatic corporate
interface wherein students get an opportunity to ideate
and solve actual corporate and social issues. Our quality
and practicality centric approach is what makes Cognito
unique.
This fest is organised at the Christ University Hosur Road
Campus which has a strength of 20,000 students. Cognito
is organised by 1,800 students of the Department of
Professional Studies and sponsors will have an opportunity
to directly interact with these students. This guarantees
a direct interaction with about 10% of the entire student
community. The University Campus houses students of the
age group 16-22 out of which more than 60% are outstation
students. Sponsors will also have a direct interaction
with the students who have come from leading national
institutions. The top teams that qualify will be invited to
come to Christ and battle to win the championship.
We extend this invitation to join us in our endeavor of
creating a never-seen-before Business Festival, a brand
we have successfully carried out for over a decade. Christ
University is the address and Cognito is the platform. We
are looking forward to a fruitful relationship. Join hands
with us this 16, 17 and 18 December for Cognito 2015.
16, 17 & 18 DECEMBER 2015

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T
he Department of Professional
Studieswouldliketoproudlypresent
to you, our flagship corporate
exposure event “Cognito Carnival” .
The primary objective of this event is
to provide a podium for established
corporates, as well as start-up’s to
showcase their products and services to a
heterogeneous group over 18,000 working
professionals, post-grads, under-grads and
students in the 11th and 12th grade.
Companies will be provided with work
stations as per their requirements and
will be given maximum support from
our end. Additionally, our volunteers will
be conducting various games and mini-
events in order to attract and channel
the enormous crowd towards the work-
stations. Companies may also conduct
market surveys and distribute vouchers.
This two-day event will help companies
improvise or develop their products/
services through our enormous idea
incubation centre called, Christ University.
They can interact with and understand
their intended target market and convert
select potential customers into frequent
users.
Click here to Watch the Video
The response at Cognito Carnival 2014

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Why Sponsor Us?
• We offer a variety of Marketing and Promotional options for your products and
services.
• We are professional, organized and efficient with proven success in meeting our
sponsors’ needs and delivering considerable return on investment.
• We provide high-quality, trust worthy and professional help to our sponsors to build
a positive connection with our audience. The audience being 2,000 students and
participants from all across India and abroad.
• Our esteemed judges and chief guests that carry a very high reputation in professional
and social circles are able to relate with our Sponsor Companies.
• Cognito will be hosted at our Hosur Road Campus, Bangalore which is spread across
25 acres with more than 20,000 students of different departments and courses that
will witness all promotional activities that take place in this regard.
• Our promotional options include – print and online presence, kiosks, video ads, etc.
We recognize that our sponsors might be interested in multi-channel advertising, and
therefore we have created a variety of packages that meet the needs and budgets of
our sponsors.
• Cognito Carnival is an independent event that is organized a week before the event
for the benefit of our Sponsors where they can directly interact with all the students
of Christ University.

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Testimonials
“It (Cognito) continues to be held as the Golden Standards
for other colleges to emulate!”
- Ariya Das
“Cognito is known to be a Trendsetter and a very popular
platform for group tasks altogether.”
- Nikita Jadwani
“Cognito through its years has been so challenging and
unique - almost a Roller Coaster of Sorts!”
- Shrey Siroya
“Very few fests have the ability to simulate the world of
business the way Cognito does!”
- Ronit Lahri
“Definitely one of the better fests out there! Even if you don’t
win, it’ll be one heck of a ride!”
- Harsh Jaju
“Cognito is a thought provoking experience that demands
the very best one can bring.”
- Sudarshan Suresh
“It gets better every year and the amount of learning from
Cognito is incredible. I would be at Cognito if I was still a
student!”
- Anto Philip
“One can be sure that a fest was successful if year after year
every fester waits for it and wishes to at least be a part of
the big game!”
- Vash Gosalia
“Cognito was hands down the most real impersonation of
today’s most pressing business issues.”
- Gurleen Singh
“Cognito - A strong contender for the title of ‘the fest to be
at’. A true festers dream fest!”
- Nikhil P Rathod
We at Cognito believe that the true success of a festival can only be mapped by the gainers and not the providers of the
experience. With pride, we highlight a few extracts of the testimonials voluntarily sent in by India’s most promising festers.

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Sponsorship Slabs
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Particulars
Title Sponsors
Co-Sponsors
Carnival Sponsors
Platinum Sponsors
Food Sponsors
Prize Sponsors
Automobile Sponsors
Cognito Newspaper
Ideating Room Sponsors
Other Sponsors/Partners
Amount
7,00,000
5,00,000
30,000
3,00,000
N/A
2,00,000
Elaborated
Elaborated
Elaborated
Elaborated
We have tried to make our list of Sponsorship Slabs as comprehensive as possible so that
every company has one or more options to make use of the Partnership opportunities that
we offer at Cognito.
Click below to know more details of each slab rate

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1. Title Sponsors
• “Presents” suffix on all marketing content above
Cognito Logo
• Advertisements across all available Digital Media
Points in the university: 2K LED Screens, Screens at
Entrances, etc. (On repeat through-out the day)
• A mention of the Sponsoring Company name by the
sponsoring radio partners and all other media and
marketing partners.
• Cloth banners and flags in campus.
• Advertisements on Cardboard standees
• Company mascot on campus
• Advertisements on the Cognito website
• Company’s logo printed on badges and tags worn by
student volunteers and passed around to the other
students on campus.
• ASponsorCompanyrepresentativecanbeassociated
as judge for rounds.
• Articles and Advertisements in the Cognito
Newspaper - A special newspaper circulated to all
students on campus during the three days of the fest.
– Full Front Page
• Mentions throughout the fest by hosts of rounds,
opening ceremony, etc.
• Special Invitation to the Opening and Closing
Ceremonies of Cognito
• Mentions in Participation Certificates given out to
all participants of Cognito
• Logo in all marketing content outside campus –
Hoardings, etc.
• Special marketing on all our Social Media Platforms
– including Snapchat, a new way to connect with
Cognito
• Opportunity to conduct workshops and seminars
for Department Students
• App downloads (if applicable)
• Special Kiosk stall in Cognito Carnival and on the
three days of Cognito near Main Entrance.
• A Round based on the issues that the company faces.
• Guest of Honour for Closing Ceremony –
representative of your company.
• Logo on the prestigious Cognito Trophy
Go Back to Slabs

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2. Co-Sponsors
• “Powered by” suffix on all marketing content below
Cognito Logo
• Advertisements across all available Digital Media
Points in the university: 2K LED Screens, Screens at
Entrances, etc. (20 times a day)
• A mention of the Sponsoring Company name by the
sponsoring radio partners and all other media and
marketing partners.
• Cloth banners and flags in campus.
• Advertisements on Cardboard standees
• Advertisements on the Cognito website
• Company’s logo printed on badges and tags worn by
student volunteers and passed around to the other
students on campus.
• Advertisements in the Cognito Newspaper - A
special newspaper circulated to all students on
campus during the three days of the fest.
• Mentions throughout the fest by hosts of rounds,
opening ceremony, etc.
• Logo in all marketing content outside campus –
Hoardings, etc.
• Special marketing on all our Social Media Platforms
– including Snapchat, a new way to connect with
Cognito
• Kiosk stall in Cognito Carnival
3. Carnival Sponsors
• Advertisements across all available Digital Media
Points in the university: 2K LED Screens, Screens at
Entrances, etc. (10 times a day)
• Advertisements on Cardboard standees
• Social Media Marketing
• Stall at Cognito Carnival with games/activates
centered around your company
• Advertisements in the Cognito Newspaper.
Go Back to Slabs

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4. Platinum Sponsors
• Advertisements across all available Digital Media
Points in the university: 2K LED Screens, Screens at
Entrances, etc. (15 times a day)
• Cloth banners and flags in campus.
• Advertisements on Cardboard standees
• Advertisements on the Cognito website
• Advertisements in the Cognito Newspaper - A
special newspaper circulated to all students on
campus during the three days of the fest.
• Mentions throughout the fest by hosts of rounds,
opening ceremony, etc.
• Logo in all marketing content outside campus –
Hoardings, etc.
• Special marketing on all our Social Media Platforms
– including Snapchat, a new way to connect with
Cognito
• Kiosk stall in Cognito Carnival
5. Food Sponsors
• Sponsor Videos to be played on all screens in the
morning and before lunch
• All lunch coupons will have company logo
• Advertisement on banners and cardboard standees
• Advertisements on the Cognito website
• Company’s logo printed on badges and tags worn by
student volunteers and passed around to the other
students on campus.
• Special marketing on all our Social Media Platforms
– including Snapchat, a new way to connect with
Cognito
Go Back to Slabs

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6. Prize Sponsors
• Mentions before distribution of all prizes
• Large logo on the Big Cheques given to winning
teams (photographs will appear in newspapers and
other media)
• Logo on the prestigious Cognito Trophy
• Advertisements on the Cognito website
• Advertisement on banners and cardboard standees
• Kiosk at Cognito Carnival
7. Automobile Sponsors
• Car Display on campus (2 Days)– Rs. 3,00,000
• Bike Display on campus (2 Days) – Rs. 75,000
• Car Display on campus (5 Days) – Rs. 4,50,000
Go Back to Slabs

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8. Cognito Newspaper
Cognito Newspaper is a special customized newspaper that will be circulated all around campus on all three days of
the fest. It will be kept at libraries and all the canteens and corporate waiting stations at Christ. This newspaper will
have a presence inside the Campus to reach 20,000 students of Christ and this is a unique feature that happens ONLY
at Cognito. 10,000 copies of this paper will be printed. The types and prices of Advertisements are as follows:
• Full Front Page: Rs. 75,000
• Other Full Page: Rs. 40,000
• 200 word Article in Newspaper: Rs. 5,000
• 500 word Article in Newspaper: Rs. 10,000
• Business Card Advertisements: Rs. 5,000
• Classified Advertisements: Rs. 2,000
• Circular (attached) Advertisements: Rs. 25,000
• Display Advertisements
• Page 1 – Quarter: Rs. 7,500
• Other Pages - Quarter: Rs. 3,000
• Page 1 – Half: Rs. 12,000
• Other Pages – Half: Rs. 5,000
• Last Page – Half: Rs. 17,000
• Last Page – Quarter: Rs. 10,000
• Advertisement Spots will be sold on First Come – First Serve Basis.
Go Back to Slabs

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9. Ideating Room Sponsors
Ideating Room is one of the most popular locations during Cognito. Cognito is a simulation of a corporate scenario
and just like any other big company has an ideating room, we have our ideating room where participants can relax and
bust their stress. The contents of this room could be a foosball table, xbox/play stations, snacks and food, dart boards,
punching bags, etc. The room is a hot spot during the 3 days of the fest and every volunteer and participant wants to be
at the ideating room. This allows for great sponsorship opportunities.
• A Total sum of Rs. 75,000 OR all equipment and snacks in the Ideating room to be sponsored.
• Banners, posters inside the ideating room along with full customisation of the room.
• All Marketing Material inside and outsideIdeating room. “Powered By” on the door of the room.
• Advertisement space in Cognito Newspaper.
10. Other Sponsors/Partners
• Hospitality Partners
• Media Partners
• Travel Sponsors
• Stationary Sponsors
• Radio Partners
• Print Partners
Go Back to Slabs

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Terms and Conditions
• Collaterals if any (Banners and Pamphlets) are to be brought in by the company a week before the Cognito
Carnival.
• All payments to be made via Cheque ONLY and addressed to “Christ University”.
• The University does not permit any kind of monetary transactions within the preview of the Campus.
• TDS (if any) to be deducted at time of issue of the Cheque.
• Christ University security staff reserves the right to put an end to any Marketing Activities in campus that may
cause any harm or damage, and put a stop to anything that is obscene and vulgar in nature.
• None of the Sponsorship details of one company will be shared with another.
Contact Us
Email: cognito.dps@fest.christuniversity.in
Website: www.cognitodps.com
Social Media:
Facebook: /cognitodps
Twitter: /cognitodps
Instagram: /cognitodps
Snapchat: /cognitodps
Faculty Representatives:
Mr. Arjun Varadraj:
+91 9886679137
Ms. Sameena Tarannum:
+91 9964279576
Mr. Jerlin Jose:
+91 9036613081
Student Representatives:
Nishchay Singh:
+918050725148
Karan Ganna:
+91 9980926328
Dhanush R Parekh:
+91 9916787144

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Hosur Road, Bengaluru - 560029
Cognito 2015 aims to scale up the standards set by its predecessors,
consolidating its brand as an unparalleled pragmatic experience along
with enhancing its corporate connects.