Mobile isn't just mobile anymore
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In December 2011, Tremor Video commissioned Frank N Magid Associates to conduct a qualitative/quantitative study of video viewing behavior in the U.S.. Learn more at www.tremorvideo.com/mobilemagic. Designed by Cody Dennison
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Mobile isn't just mobile anymore
- 1. MOBILE ISN’T JUST MOBILE ANYMORE.
- 2. PEOPLE WATCH THEIR VIDEO EVERYWHERE (HOURS PER WEEK)
- 3. THEY’RE IN TOTAL CONTROL AND THEY’RE WATCHING A LOT (MILLIONS OF PEOPLE)
- 4. MORE LESS HIGHER PROFESSIONAL DIVERSE MALE & EDUCATED FEMALE WEALTHIER DEMO HELLO, MOBILE MAINSTREAM
- 5. PEOPLE WATCH SEAMLESSLY AT HOME AND AWAY
- 6. TV IS SHARING PRIME TIME WITH MOBILE DEVICES 18% MOBILE VIDEO VIEWERSHIP PEAKS BETWEEN 4-6 PM – VIDEOHUB 27% MOBILE NEARLY 2X ONLINE VIEWERSHIP IN MORNING (5-7AM) – VIDEOHUB 40% 30% INCREASE IN ONLINE VIEWERSHIP BETWEEN 6-9PM – YAHOO!
- 7. MOBILE/CONNECTED TV VIEWERS ARE WATCHING MORE TV AN D EN D ON PEOPLE SP NTH AVG $79 MO Y TV FOR PA 42% WATCH 5+ HOURS PER DAY!
- 8. BUT CORD-CUTTING IS A REAL THREAT 8% OF MOBILE/CONNECTED TV VIEWERS WILL CANCEL WITHIN 12 MONTHS
- 9. ALMOST ALL CONNECTED TV USERS ARE WATCHING VIDEO 68% CONNECT TO TV VIA GAMES
- 10. AND THEY’RE WATCHING MORE TV AND MOVIE-LIKE CONTENT 7.3 HOURS PER WEEK WATCHING LONG FORM CONNECTED TV VIDEO /WEEK 4.7 HRS HORT WATC HING S EO V VID FORM CT 69% 63% 42% 69% 38% MOVIES STREAMED FULL LENGTH MOVIES FULL LENGTH ONLINE VIDEO OVER INTERNET TV SHOWS DOWNLOADED TV SHOWS CLIPS STREAMED DOWNLOADED
- 11. PEOPLE WATCH ABOUT FIVE HOURS OF CONTENT (MOSTLY SHORT FORM) ON PHONES APP 46% LONG FORM WEB 46% SOCIAL 34% SHORT FORM EMAIL 22% PAID 16% OTHER 4% HOURS PER WEEK
- 12. I WANT IT FREE, PLEASE. 74% 53% 10% FREE BUT MODEST PAY TO RENT INCLUDES ADS SUBSCRIPTION OR BY SHOW TO WATCH ALL OR MOVIE
- 13. TABLET VIEWERS WATCH ABOUT 8 HOURS PER WEEK SHORT FORM MORE LONG FORM LONG FORM THEN PHONES
- 14. VIDEO’S MOBILITY HAS MADE “HOW I WATCH” 2ND NATURE – LIKE BREATHING
- 15. WHERE ARE WE NOW?
- 16. VIDEO QUALITY & QUALITY OF ADS EXPERIENCE
- 17. THE POWER OF AN AD HERE IS ENORMOUS.
- 18. VIEWERS NOTICE VIDEO ADS ON EMERGING AND TRADITIONAL PLATFORMS
- 19. PEOPLE ON MOBILE/CONNECTED DEVICES ARE BUYING FAST CLOTHING/ SOFT/SPORT PERSONAL MOVIES FOOD SNEAKERS DRINKS CARE 85% 81% 81% 80% 69% CONSUMER VIDEO BEER/ WIRELESS ELECTRONICS GAMES WINE DEVICES 60% 59% 58% 45%
- 20. A DIFFERENT WAY TO SEE ADS % OF AD EFFECTIVESS = POWER RATIO HOURS OF VIEWING (POWER RATIO)