Week 5 · Week 5 Assignment: Assessment ApplicationEngagement and Assessment of Communities You should begin researching a community for which you would like to assess strengths and needs in order to prepare for next week’s Discussion and Assignment. For more information on this assignment, please refer to the Assignment section of Week 5. · Kirst-Ashman, K. K., & Hull, G. H., Jr. (2012). Understanding generalist practice (6th ed.). Stamford, CT: Cengage Learning. · Chapter 5, "Engagement and Assessment in Generalist Practice" (pp. 161-206) Itzhaky, H., & York, A. S. (2002). Showing results in community organization. Social Work, 47(2), 125-131. Retrieved from the Walden Library databases. · Kirst-Ashman, K. K., & Hull, G. H., Jr. (2012). Understanding generalist practice (6th ed.). Stamford, CT: Cengage Learning. · Chapter 4, "Skills for Working with Organizations and Communities” (pp. 127-160) · Discussion: Community Social Work When was the last time you drove through an unfamiliar neighborhood or community? How quickly did you identify that area as a “good” or “bad” part of town? What led you to that assessment? It is easy to label a community or town based on its appearance or reputation alone. Have you ever wondered, as you drove through certain communities, why some areas appear to be safe, clean, and filled with many varied businesses, while others appear run-down and lined with only check cashing centers, fast-food restaurants, and liquor stores?  As a macro social worker, you often will see that communities thrive and falter due to the lack of resources available. Additionally, these areas may not grow or prosper because their resources have been untapped.  Identifying strengths—be it in your individual clients, groups, families, and communities—is a key social work value. Use of this strengths perspective helps you to identify the potential strengths of a community and how to advocate for its members to obtain the resources and services they need to be successful.  For this Discussion, review this week’s Resources. Reflect on a community with which you are familiar and that is in close proximity to you. Then, consider the population and geographical characteristics of that community, as well as its strengths and challenges. Take pictures of the community that represent the characteristics you identified. Finally, think about how these challenges you identified might be viewed as a strength for that community. Post by Day 3 a description of the community you selected. Then, explain the strengths and challenges associated with that community based on its characteristics. Finally, explain how you, as a social worker, might help the community view its perceived challenges as a strength. Be sure to post the pictures you took that represent the characteristics you identified in the community. Support your posts and responses with specific references to the Resources. Be sure to provide full APA citations for your references. ·.

1. Week 5
· Week 5 Assignment: Assessment ApplicationEngagement and
Assessment of Communities
You should begin researching a community for which you would
like to assess strengths and needs in order to prepare for next
week’s Discussion and Assignment. For more information on
this assignment, please refer to the Assignment section of Week
5.
· Kirst-Ashman, K. K., & Hull, G. H., Jr. (2012). Understanding
generalist practice (6th ed.). Stamford, CT: Cengage Learning.
· Chapter 5, "Engagement and Assessment in Generalist
Practice" (pp. 161-206)
Itzhaky, H., & York, A. S. (2002). Showing results in
community organization. Social Work, 47(2), 125-131.
Retrieved from the Walden Library databases.
· Kirst-Ashman, K. K., & Hull, G. H., Jr. (2012). Understanding
generalist practice (6th ed.). Stamford, CT: Cengage Learning.
· Chapter 4, "Skills for Working with Organizations and
Communities” (pp. 127-160)
· Discussion: Community Social Work
When was the last time you drove through an unfamiliar
neighborhood or community? How quickly did you identify that
area as a “good” or “bad” part of town? What led you to that
assessment? It is easy to label a community or town based on its
appearance or reputation alone. Have you ever wondered, as you
drove through certain communities, why some areas appear to
be safe, clean, and filled with many varied businesses, while
others appear run-down and lined with only check cashing
centers, fast-food restaurants, and liquor stores? As a macro
social worker, you often will see that communities thrive and
falter due to the lack of resources available. Additionally, these
areas may not grow or prosper because their resources have

2. been untapped. Identifying strengths—be it in your individual
clients, groups, families, and communities—is a key social work
value. Use of this strengths perspective helps you to identify the
potential strengths of a community and how to advocate for its
members to obtain the resources and services they need to be
successful.
For this Discussion, review this week’s Resources. Reflect on a
community with which you are familiar and that is in close
proximity to you. Then, consider the population and
geographical characteristics of that community, as well as its
strengths and challenges. Take pictures of the community that
represent the characteristics you identified. Finally, think about
how these challenges you identified might be viewed as a
strength for that community.
Post by Day 3 a description of the community you selected.
Then, explain the strengths and challenges associated with that
community based on its characteristics. Finally, explain how
you, as a social worker, might help the community view its
perceived challenges as a strength.
Be sure to post the pictures you took that represent the
characteristics you identified in the community.
Support your posts and responses with specific references to the
Resources. Be sure to provide full APA citations for your
references.
· Document: Role Play Script Template (DOC)
Note: You will use this docum Knee, R. T., & Folsom, J.
(2012). Bridging the crevasse between direct practice social
work and management by increasing the transferability of core
skills. Administration in Social Work, 36(4), 390–408.
Retrieved from the Walden Library databases.
· Rome, S. H., & Hoechstetter, S. (2010). Social work and civic
engagement: The political participation of professional social
workers. Journal of Sociology & Social Welfare, 37(3), 107–
129.

3. Retrieved from the Walden Library databases.
· ent to develop your role play script Knee, R. T., & Folsom, J.
(2012). Bridging the crevasse between direct practice social
work and management by increasing the transferability of core
skills. Administration in Social Work, 36(4), 390–408.
Retrieved from the Walden Library databases.
· Rome, S. H., & Hoechstetter, S. (2010). Social work and civic
engagement: The political participation of professional social
workers. Journal of Sociology & Social Welfare, 37(3), 107–
129.
Retrieved from the Walden Library databases.
· Assignment: Assessment Application
Engagement and Assessment of Communities
Working with entire communities and organizations might seem
overwhelming, due to the large number of people involved.
Where do you begin? It might be a relief to know that the GIM
is just as useful to social workers practicing at the macro level
as it is for those practicing at the micro and mezzo levels. In
fact, you begin the process in the same way with proper
engagement and the appropriate form of assessment before
enacting an intervention. Successful engagement and assessment
depends on strong interpersonal skills, regardless of the level of
intervention. In some respects, skills such as empathy, warmth,
genuineness, and general rapport-building are the same for
macro work as they are for micro and mezzo work—they just
may be applied in a different way. In other respects, this level
of intervention depends on additional skills not often identified
as social work-related, including negotiating, mediating,
assessing, and budgeting. How might you utilize these skills
when engaging and assessing communities? A competent and
successful social work policy practitioner is able to meld these
skills. This is of particular necessity when the goal is social
change.
For this Assignment, review this week’s Resources. Refer to the
community you selected for this week’s Discussion. Then
imagine that you have been assigned to complete a needs

4. assessment and identify potential resources for this community.
You elected to interview key informants as one form of
assessing this community. Consider who you would contact as a
key informant for this community. Finally, think about how you
might engage the informant to obtain the community details to
complete your needs assessment.
Assignment: (2- to 4-page paper in APA format).
Your paper should include the following:
· A description of the community you selected
· A description of the key informants you would contact within
that community
· An explanation of why you would contact the key informants
you selected
· An explanation of the skills you might use to engage these
informants to obtain the community details to complete your
needs assessment and explain why you chose those skills.
Support your Assignment with specific references to the
Resources. Be sure to provide full APA citations for your
references.
·
Project: Draft of Client System Role Play Script
So far in this course, you have examined the three levels of
social work practice: micro, mezzo and macro. You also have
explored how the GIM steps and specific practice skills apply to
each level of practice. In order to demonstrate your
understanding of these concepts, you will develop a script of a
client session that represents the techniques you might use to
implement the GIM steps and practice skills. This script may
depict a client interaction that represents any step in the GIM.
For example, you might choose to show an initial encounter
where you exhibit engagement and assessment skills. Maybe
you might choose to show a glimpse into a session where
intervention has become necessary for a client you have seen

5. several times. Or you might plan and then execute a meeting to
either evaluate a client’s treatment or terminate the relationship
with a client. Later in this course, you will record a video of a
role play based on this script.
For this assignment, use the Role Play Script Template provided
in this week’s Resources, to draft and submit your role play
script for Instructor approval and feedback.
Role Play Script (2–5 pages):
Your role play script should include:
· A description of the client system (depending on the client
level you selected—micro, mezzo or macro).
· An explanation of the presenting concern
· A description of the client session scene in which you
implement the GIM step and practice skills you have selected
for working with this client system.
· A detailed description of the actual dialogue that takes place
between you, as the social worker, and the client(s). Note that
the dialogue should depict the techniques you would use to
implement the GIM step and the practice skills you selected for
the client interaction.
· A description of the visual cues that both the social worker
and the client might exhibit during the interaction that support
the GIM step and practice skills you selected.
· An explanation of the techniques you might use to implement
the GIM step and practice skills you selected and why.
6000
· Plummer, S.-B., Makris, S., & Brocksen S. M. (Eds.). (2014).
Working with families: The case of Carol and Joseph. In Social
work case studies: Foundation year. Retrieved from
http://www.vitalsource.com
· Plummer, S.-B., Makris, S., & Brocksen S. M. (Eds.). (2014).
Working with survivors of domestic violence: The case of
Charo. In Social work case studies: Foundation year. Retrieved
from http://www.vitalsource.com

6. Code of Ethics of the National Association of Social Workers
(2008). Retrieved from:
http://www.socialworkers.org/pubs/code/code.asp
· Discussion: Integrity in Social Work
It seems easy to commit to upholding integrity in social work.
You might imagine a flagrant lack of integrity in a social work
situation and think to yourself, “I would never do that.” Not all
situations are immediately clear, though, and you may find
yourself wondering what the “right thing to do” really is. In
cases like this, it can be helpful to have a trusted colleague or
mentor to whom you can turn and confidentially share your
concern. It is also critical, however, to keep a keen eye on your
internal sense of social work ethics.
For this Discussion, select one of the case studies from this
week’s Readings. Review the NASW Code of Ethics. Consider
whether the behavior of the social worker in the case
demonstrated competence in accordance with the NASW Code
of Ethics.
Post by Day 4 a critical review of the social worker’s
competence in terms of the NASW Code of Ethics. Identify at
least two attributes or behaviors displayed by the social worker
and explain how they upheld or contradicted the NASW Code of
Ethics.
· Himchack, M. (2011). Social justice value approach regarding
physician assisted suicide and euthanasia among the elderly.
Journal of Social Work Values and Ethics, 8(1).
Retrieved from http://jswve.org/download/spr11-himchak-
Social%20justice%20approach%20to%20physician%20assisted
%20suicide%20in%20elderly.pdf
· Strier, R., & Binyamin, S. (2010). Developing anti-oppressive
Walden TurnItIn and Academic Integrity Online Tutorial.
(2015). Retrieved from:
http://academicguides.waldenu.edu/ASCsuccess/ASCtiionlinetut
orial services for the poor: A theoretical and organizational

7. rationale. British Journal of Social Work, 40(6), 1908–1926.
Retrieved from the Walden Library databases.
· Walden TurnItIn and Academic Integrity Online Tutorial.
(2015). Retrieved from:
http://academicguides.waldenu.edu/ASCsuccess/ASCtiionlinetut
orial
Walden TurnItIn and Academic Integrity Online Tutorial.
(2015). Retrieved from:
http://academicguides.waldenu.edu/ASCsuccess/ASCtiionlinetut
orial
· Assignment: Foundations: Academic Integrity Assignment
In social work and academic fields, integrity is often cited as a
fundamental principle. Walden University expects students to
uphold the highest standard of integrity in all of their course
work. Although many of us agree that integrity is important, it
can be helpful to get a clear sense of exactly what it entails.
For this Assignment, visit the Walden Writing Center. View the
Walden Turnitin and Academic Integrity Online Tutorial.
Complete the Academic Integrity Quiz within the tutorial and
follow the instructions to take a screenshot of the certificate of
completion.
Marketing Project: Promotion Oral Presentation
***Signature Assignment***
MKTU 301 Week 8 Assignment and Rubric
Length: 30 second promotion of product or service used for

8. class project
Due: Week 8 by Wednesday Midnight
Value: 100 Points for 10% of the grade
Post: Script in Turnitin in Week 8 Assignments*
Presentation: Instructor will schedule oral presentations in-class
or via Adobe Connect
*Because this signature assignment measures the institutional
learning outcome of creativity and
innovation, a document must be submitted through turnitin in
addition to an in-class or Adobe
Connect oral presentation. If you make a presentation but don’t
post the script (or post the script and
don’t make the presentation) you will be eligible to earn only 50
out of 100 points).
By Wednesday midnight, submit a script through Turnitin for a
30 second creative promotional
message for your product or service directed toward your target
market similar to a TV or radio
advertisement. During the Week 8, you will be scheduled to
make an oral presentation either
in-class (blended) or via Adobe Connect (online).
Prepare a 30 second creative promotional message that:
• Immediately and innovatively captures the attention of your
targeted market
• Describes the need(s) the product or service fulfills for the
target market
• Differentiates your product or service from current and/or
anticipated competition.
• Uses action-oriented words to tell your target market what you
want them to do

9. Rubric: Evaluation Criteria
Learning
Outcome
Criteria EXEMPLARY PROFICIENT DEVELOPING
EMERGING
ILO Analysis 4
Presents
sophisticated
comparison and
contrast of the
benefits and
consequences
of multiple
approaches or
options in the
final product.
3
Presents
adequate
comparison and
contrast of the
benefits and
consequences of
multiple
approaches or
options in the
final product.
2
Presents partial

10. comparison and
contrast of the
benefits and
consequences
multiple
approaches or
option in the final
product.
1
Presents little or
no comparison
and contrast of
the benefits and
consequences
multiple
approaches or
option in the
final product.
ILO Contradict
Embracing
Contradictions
4
Consistently
integrates ideas
from alternate,
divergent, or
contradictory
perspectives or
ideas in the
final product.
3

11. Sometimes
integrates ideas
from alternate,
divergent, or
contradictory
perspectives or
ideas in the final
product.
2
Rarely integrates
ideas from
alternate,
divergent, or
contradictory
perspectives or
ideas in the final
product.
1
Does not
integrate ideas
from multiple
alternate,
divergent, or
contradictory
perspectives or
ideas.
ILO Innovative
Innovative
Thinking
4
Demonstrates

12. sophistocated
innovative
3
Demonstrates
adequate
innovative
2
Demonstrates
partial innovative
thinking rarely
1
Does not make
connections
among
thinking
consistently
transforming
ideas or
solutions into
an entirely new
form through
connection and
synthesis.
thinking
sometimes
transforming
ideas or solutions
into an entirely
new form through

13. connection and
synthesis.
transforming
ideas or
solutions into an
entirely new
form through
connection and
synthesis.
alternative
ideas or
solutions
through
synthesis.
CLO Introduction
20
Message
immediately
and innovatively
captures and
holds the
attention of the
targeted market
17
Message is fairly
innovative and
effective in
capturing and
holding the

14. attention of the
target market.
14
Message
somewhat
captures and
holds attention
but may not be
focused on
target market
and/or isn't
creative.
11
Message does
not capture or
hold audience's
attention; is not
creative and/or
focused on
target market.
CLO Needs Fulfilled
16
Effectively and
creatively
describes the

15. need(s) the
product or
service fulfills
for the target
market
14
Fairly
effectively and
somewhat
describes the
need(s) the
product or
service fulfills
for the target
market
12
Somewhat
describes the
need(s) the
product or
service fulfills;
may not be
aligned with
target market
10
Limited if any
description of
need(s) the
product or

16. service fulfills;
message isn’t
directed to
target market
CLO Competition
16
Creatively
differentiates
product or
service from
current and/or
anticipated
competition.
14
Fairly creatively
differentiates
product or
service from
current and/or
anticipated
competition.
12
Somewhat
differentiates
product or
service from

17. competition;
message may
not be creative
10
Limited if any
effort to
differentiates
product or
service from
competition;
message lacks
creativity
CLO Action 20
Creatively
uses action-
oriented
words to tell
target market
what you want
them to do
17
Fairly creatively
uses action-
oriented words
to tell target
market what
you want them
to do

18. 14
Somewhat tells
target market
what you want
them to do; may
not use action-
oriented words
11
Limited if any
telling target
market what
you want them
to do; does not
use action-
oriented words
CLO Presentation
Clarity
16
Presentation is
exciting, clear,
14
Presentation is
fairly interesting,
12
Presentation is
somewhat
10
Presentation is
unclear and/or

19. easily
understood,
and the
required length
of 30 seconds
understandable,
and clear but
may be 10
seconds too long
understandable
but may not be
clear and/or
interesting, It
may be20
seconds too
long.
diffiicult to
understand. It
may be 30
seconds or
more too long

20. Marketing Project: Integrated Marketing Strategy
MKTU 301 Week 7 Assignment and Rubric
***Signature Assignment”
Length: Paper: 10 – 12 page double-spaced pages (excluding
title and references pages)
Due: Week 7 by Sunday Midnight
Value: 300 Points for 30% of the final grade
Post: Turnitin in Week 7 Assignments
By Sunday midnight, prepare a 10 – 12 page comprehensive and
integrated marketing strategy
for your product or service. Incorporating instructor feedback
from prior assignments in weeks
3, 4 and 5, the plan should briefly describe the product or
service, and present an integrated
and viable strategy addressing target market, distribution
channels, pricing, and promotion. In
addition, provide a competitive analysis that describes how the
product or service can be
differentiated from current and/or anticipated competitors, and
how technology including e-
business and social media supports the marketing strategy.
Support your analysis with six (6) or
more academic sources, which may include your textbook,
and/or credible business journals
such as Barrons, The Wall Street Journal and/or Business Week.
Your analysis should include:
• Briefly describe your product or service detailing the need it
will meet in the marketplace;
and where it fits in the product life cycle.

21. • Present a marketing strategy that integrates target market,
channels of distribution,
pricing and promotion into a viable plan for your first 12
months
• Discuss how you will differentiate your product or service
from current or anticipated
competitors in terms of product features focused on the target
market, channels of
distribution, pricing and promotion
• Discuss how technology including e-business and social media
can enhance your
marketing strategy
Rubric: Evaluation Criteria
Criteria Exemplary Proficient Developing Emerging
Product or Service 30
Clearly and
concisely describes
product or service,
Comprehensively
discusses consumer
or business need(s)
for product, and
accurately assesses
where product fits in
the Product Life
Cycle. Product
concept is creative,

22. innovative and
viable. Supports
analysis with
credible data.
26
Fairly clearly
describes product or
service. Accurately
identifies consumer
or business need(s)
for product, and
assesses where
product fits in the
Product Life Cycle.
Product concept is
fairly creative,
innovative and
viable. Fairly
thoroughly supports
analysis with data.
22
Somewhat clearly
describes a product
or service.
Somewhat discusses
consumer or
business need(s) for
product, but may not
accurately assess
where product fits in
the Product Life
Cycle. Product
concept may lack

23. originality, and/or
viability. Somewhat
supports analysis
with data.
18
Limited if any
description of a
product or service.
May not discuss
consumer or
business need(s) for
product, or
accurately assess
where product fits in
the Product Life
Cycle. Product
concept may not be
viable. Limited if any
data provided.
Marketing Strategy 70
Presents a
comprehensive and
creative 12 month
marketing strategy
that integrates target
market, channels of
distribution, pricing
and promotion into a
viable plan. Supports
analysis with
60
Presents a fairly

24. accurate and
creative 12 month
marketing strategy
that integrates target
market, channels of
distribution, pricing
and promotion into a
fairly realistic plan.
Fairly thoroughly
50
Presents a
marketing strategy
that somewhat
integrates target
market, channels of
distribution, pricing
and promotion.
Strategy may lack a
timeframe, viability
and/or creativity.
40
Limited if any
presentation of an
integrated marketing
strategy. May not
include all elements
of target market,
channels of
distribution, pricing
and promotion.
Strategy may not be

25. credible data supports analysis
with data.
Somewhat supports
analysis with data.
realistic. Limited if
any data provided.
Competitive
Analysis
50
Creatively and
clearly discusses
how product or
service can be
differentiated from
current or anticipated
competitors fully
addressing all 4
factors of product
features focused on
the target market,
distribution channels,
pricing and
promotion. Supports
analysis with
credible data.
43
Fairly creatively and
clearly discusses
how product or
service can be
differentiated from

26. current or anticipated
competitors fairly
fully addressing 3 –
4 factors of product
features focused on
the target market,
distribution channels,
pricing and
promotion. Fairly
thoroughly supports
analysis with data.
36
Somewhat discusses
how product or
service can be
differentiated from
current or anticipated
competitors
addressing 2 - 3 of
the 4 factors of
product features
focused on the target
market, distribution
channels, pricing
and promotion but
one factor.
Somewhat supports
analysis with data.
29
Limited if any
discussion of how
product or service
can be differentiated
from current or

27. anticipated
competitors
addressing 0 – 2 of
the 4 factors of
product features
focused on the target
market, distribution
channels, pricing
and promotion.
Limited if any data
provided.
Technology 50
Comprehensively
and creatively
discusses how e-
business and social
media could support
and enhance product
or service
distribution and
promotion. Is specific
in what and how
must be done.
Supports analysis
with credible data.
43
Fairly accurately and
creatively discusses
how e-business and
social media could
support and enhance
product or service
distribution and
promotion. Is fairly

28. specific in what and
how must be done
Fairly thoroughly
supports analysis
with data.
36
Somewhat discusses
how e-business and
social media could
support and enhance
product or service
distribution and
promotion. Provides
a general description
of what and how
must be done.
Somewhat supports
analysis with data.
29
Limited if any
discussion of how e-
business and social
media could support
product or service
distribution and
promotion. Limited if
any description of
what and how must
be done. Limited if
any data provided.
Critical Analysis

29. 50
Consistently
employs critical
analysis in
developing an
integrated marketing
strategy. Fully
incorporates
instructor feedback
from previous
assignments.
Effectively integrates
data to draw valid
conclusions and
make viable
recommendations
43
Fairly consistently
employs critical
analysis in
developing an
integrated marketing
strategy.
Incorporates the
majority of instructor
feedback from
previous
assignments. Fairly
effectively integrates
data to draw
conclusions and
make realistic
recommendations
36

30. Somewhat employs
critical analysis in
developing an
marketing strategy.
May not incorporates
instructor feedback
from previous
assignments.
Somewhat integrates
data to draw
conclusions and
make somewhat
realistic
recommendations
29
Limited if any critical
analysis is employed
in developing a
marketing strategy.
Limited if any
incorporation of
instructor feedback
from previous
assignments. Limited
if any integration of
data to draw
conclusions and
make
recommendations
APA and Sources 20
Uses 6 or more
academic sources to
support analysis.
Accurately adheres

31. to APA standards;
reference page and
citations are correct.
All sources listed in
References are cited
in paper
17
Uses 5- 6 academic
sources to support
analysis. Adheres to
APA standards;
reference page and
citations are correct
with minor (1-3)
errors. . All sources
listed in References
are cited in paper
14
Uses 4 - 6 sources
to support analysis
although some may
not be from credible
business journals.
APA standards are
somewhat followed;
the work of others is
cited but with
numerous (4 – 10)
errors. Sources
listed in References
and citations may
not match

32. 11
Uses 0 – 4 sources.
Limited adherence to
APA standards in the
paper and Reference
page; work of others
may be cited and/or
with multiple errors.
Sources listed in
References and
citations do not
match
Writing Mechanics 30
Paper is logical and
well-written; spelling,
grammar and
punctuation are
accurate. Paper is
the required length
of 10 - 12 pages of
content, and
includes a correctly
prepared title page.
26
Paper is fairly logical
and well-written but
with minor (1 – 3)
errors in spelling,
grammar and/or
punctuation. The
content may be 5%
too long or short;

33. includes a correctly
prepared title page.
22
Paper is somewhat
logical but with
several (4 – 10)
errors in spelling,
grammar and/or
punctuation. Content
may be 10% too long
or short; and may
not include a
correctly prepared
title page
18
The paper lacks
clarity and may be
confusing; may
contain numerous
(11+) errors in
spelling, grammar
and/or punctuation.
The content may be
15% too long or
short, and may not
include a title page