Salesforce integration with Mailchimp will help synchronize contacts or mass emails and track subscribers and potential customers. You can check the status of the campaign or the activities of the members in the Salesforce tracking option. In addition, campaign details are updated with Salesforce in real-time.
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Who We Are?
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Client Requirement
The requirement was to integrate
Mailchimp platform with Salesforce
to import Salesforce contacts and
leads to your MailChimp list, and
view subscriber details and
MailChimp campaign activity data in
Salesforce.
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What is Mailchimp?
Mailchimp, a robust cloud-based platform, is the email
marketing tool that enables you to send emails to
numerous recipients at a time so that you can facilitate a
delighting customer experience.
One of the biggest advantages of using Mailchimp for
email marketing is that it is easy-to-use and enables you
to create HTML email templates without writing a single
line of code. Furthermore, Mailchimp is completely free to
use. You can use this email marketing tool to send up to
2000 subscribers who are on your email list and send a
total of 12,000 emails every month.
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Benefits of Integrating Salesforce
Account with Mailchimp
Send new Mailchimp subscribers into Salesforce with a
specific object type;
Select which Salesforce leads you’d like to go to Mailchimp based
on specific criteria and filters;
Create a custom lead, contact, and campaign member queries
that run daily or hourly;
Manage Mailchimp data storage options in Salesforce;
View Mailchimp campaign reports and campaign share reports
from within Salesforce;
Add custom Mailchimp fields and VisualForce pages to the
Contact and Lead pages.
TM
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Step 11:
To map your fields, click on the dropdown menus under Salesforce Lead
Field and Salesforce Contact Field to match them to an existing MailChimp
Field and then click Save.
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Conclusion
Salesforce Integration with Mailchimp will helps in
syncing contacts or mass emailing and allows to keep
track of subscribers and prospects. You can check
the campaign status or member activities under the
Salesforce tracking option. Furthermore, the
campaign details are updated with the Salesforce in
real-time.