In this presentation, we will discuss Customer Success Platforms. Customer Success is the business methodology in which a company ensures that customers achieve their desired outcomes while using their products or services.

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WHAT ARE CUSTOMER SUCCESS PLATFORMS
?

2. What is Customer Success?
cloud.analogy info@cloudanalogy.com +1(415)830-3899
Customer Success is the business methodology in
which a company ensures that customers achieve their
desired outcomes while using their products or
services. It can be described as a relationship-focused
process of client management aligning client and
vendor goals for mutually beneficial results.

3. Three Pillars of Customer Success
Platforms
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Consumer data is Omnipresent. Many companies
have access to the treasures of consumer data
from subscriber data to loyalty systems. Getting
all the data connected as the central source of
truth is the challenge.
The ability to connect to consumer data
sources.
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1

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All the data should flow into a single master
platform, where users will be able to find a
truthful, 360-degree view of consumers.
Owning this data and using AI-powered
analytics empowers a company for designing
commercial offers to its audience.
A centrally connected consumer
platform.
02
Three Pillars of Customer Success
Platforms

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The ability to reach consumers on every
channel (email, social, mobile, etc.) turns data
into a competitive advantage. The single
source of consumers is used for making
predictions and determining relevant so as to
make commercial offerings personal and
super relevant.
An engine for activation and inspiring one’s
audience.
03
Three Pillars of Customer Success
Platforms

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Customer Success Software & Their Benefits
Customer Success Softwares offer unified, 360-degree view of all the customer data pulled and combined from third
party applications like email, live chat, CRM services, customer support tickets, etc.
Customer
Engagement
Analytics
Product Usage
tracking
Complete
Customer
Profiles
Customer
Health scoring
Workflow
Automation

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